E.ON is dropping its animated style of ads, introduced in 2009, in a push to differentiate itself from its rivals and turn its attention to rewarding customer loyalty.
Video, social and mobile adspend has hit record levels as brands seek innovative ways to promote themselves online.
Jägermeister is preparing its first foray into TV advertising in the UK as it looks to combat perceptions of the drink solely as a ‘party-starter’. It has also appointed The Red Brick Road to its ad account.
Smirnoff is scrapping its multimillion-pound ‘Nightlife Exchange Project’ global experiential activity after just two years.
Nike has appointed its marketing director for Northern Europe Nicole Hubbard as its top UK and Ireland marketer.
British Gas has promoted its director of marketing and insight, Will Orr, to the role of commercial director, which has been vacant since Rick Vlemmiks’ departure earlier this year.
(TrendHunter.com) What do you do with an awkward building and a set of seemingly impossible programmatic requirements for its renovation? The Menuires Ski Resort Apartment is the solution to modernizing a tricky 1965…
Focus sur cette vidéo réalisée par Ben Newman marquant l’association entre Asos et Puma. Cette création appelée « Os Pixadores » suit un groupe d’activistes et graffeurs brésiliens sur les toits de São Paulo, expliquant leur philosophie. Une création à but commerciale à découvrir dans la suite.
Advertising Agency: W3 Filmes, São Paulo, Brazil
Creatives: Eduardo Balestra, José Carlos Gonsalves
Director: Rafael Bergamini
Director Of Photography: Danilo Padrin
Account Director: Wallace Medeiros
Launching a new category re-defining strategy for Cow & Gate, the iconic baby feeding brand, with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category, we’re now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded by the new ad, out tomorrow in the UK, called Supergroup directed by RSA’s Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes. A group of toddlers, all at that age when their own little characters first start to emerge, investigate the instruments and equipment in a recording studio. As they each play around and tinker intheir own individual, quirky ways, the cacophony of different sounds they are making gradually and magically comes together, with the use of judicious editing, to create a lively rendition of ‘Come on Eileen’ by Dexy’s Midnight Runners. It’s a living, breathing example of how Cow & Gate ‘Feed their Personalities’.
Advertising Agency: BETC, London, UK
Creative Director: Neil Dawson
Art Director: Neil Dawson
Copywriter: Clive Pickering
Mesmo com tanto falatório, eu confesso, não entendo nada sobre a atual novela das 21h. De qualquer maneira, esse anúncio de oportunidade da Vivo com “Avenida Brasil” parece ter muito contexto para quem acompanha a trama.
Tufão dá o seu depoimento:
“Eu passei os últimos meses sendo o último a saber das coisas. O Brasil inteiro sabia, tava tudo debaixo do meu nariz e eu nem desconfiava.”
Pelo pouco que acompanhei das piadas na internet parece que o cara era o corno e só ele não tinha acesso as tais fotos, com os espectadores tirando sarro da falta de tecnologia. É isso que quer dizer os memes do pen drive?
Criação da VML Brasil.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) You’ll find that most of the items in your home that are made from glass have been sculpted with a strict deliberateness of shape. Liquid Fusion by Atelier Peekaboo is a project that aimed to…
(TrendHunter.com) Just in case the body of the typical jet ski wasn’t quite aerodynamic enough, the Wesp Jetski was designed to ensure maximum speed, thanks to a significant reduction in possible wind resistance….
Advertising Agency: Bumbo criativo, Belo Horizonte, Brazil
Creative Director: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Photographer: Stock Image
Retouch: Francisco Valle
Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Group Creative Director / Copywriter: Mike Sullivan
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Designers: Juan Carlos Pagan, Brian Gartside
Producer: Julie Evcimen
Art Buyer: Jane Piampiano
BETC moves on from roller babies to band babies in this adorable ad for baby feeding brand Cow & Gate, out of the agency's London office.
Advertising Agency: F/Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Director: Fabio Fernandes, Eduardo Lima, Theo Rocha
Head of Art: João Linneu
Copywriter: Thiago Espeche
Art Director: Fabiano de Queiroz “Tatu”
Account Supervisor: Marcello Penna, Carmen Rodrigues, Rafael Martins
Media: Lica Bueno, Rafaela Queiroz, Juliana Cabral
Planner: José Porto, Mônica Bauer
Agency Producer: Gisele Campos
Production Company: Fulano Filmes
Director: Rene Sampaio, Javier Lourenço
Animation: Flamboyant Paradise, Julio Azamor | Fulano Filmes
Post Production: Flamboyant Paradise, Julio Azamor | Fulano Filmes
Sound House: TDL
Advertising Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarette
Copywriter: Ludovic Cerf
Productors: Superette
Director: Noé Lefebvre
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
