(TrendHunter.com) The outfits featured throughout the Marie Claire Hungary November 2012 editorial are perfect for the fall and winter seasons. The looks are lovingly layered, keeping women warm in a fashionable way….
(TrendHunter.com) Model Anastasia Shershen is darkly gowned in the Elle Ukraine November 2012 editorial. Stylist Natalia Osadchaya was inspired by Pre-Raphaelite style when putting together the wardrobe for the…
Google’s profits fell 20% last quarter, but CEO Larry Page led with the good news on a hectic day for the company: mobile is now an $8 billion run-rate business and the company cleared a big revenue milestone.
“At just 14 years old, we cleared our first $14 billion revenue quarter,” Mr. Page said. “Not bad for a teenager.”
The big numbers masked a less-than-dazzling quarter, however, and Google missed both revenue and profit estimates and released its earnings hours early in a gaffe it blamed on the printer. As Mr. Page noted, “I’m sorry for the scramble today.”
(TrendHunter.com) Dress up your adorable child in these baby Halloween costumes that will have them looking festive to celebrate all things spooky.
Give your little witches and warlocks an outstanding costume that…
As one of the largest marketers in the world, pharma giant Pfizer has long worked with an array of marketing partners, but that list will be drastically cut over the course of the next 18 months. After a review process that Ad Age first reported in April, the company has decided to consolidate creative advertising duties globally with a trio of holding companies: WPP, Omnicom Group and Publicis Groupe.
“As a result of our periodic assessment of our agency partners, we have decided to consolidate our brand marketing into fewer holding companies,” a spokeswoman said.
She declined to comment further but acknowledged the move is global and that the consolidation will spark a wave of shifts on various assignments that will take some time. The shifts are likely not to be complete until end of 2013 or beginning of 2014.
There’s been a deathwatch for the print edition of Newsweek ever since IAC CEO Barry Diller hinted in July that print would go away or be scaled back in 2013. That happened today when Editor Tina Brown and CEO Baba Shetty announced that Dec. 31 would be Newsweek’s last print issue. Mr. Shetty, who officially joined The Newsweek Daily Beast Company just days ago, is now charged with turning the storied print brand into a profitable digital-only business.
As a former ad exec, Mr. Shetty knows as well as anyone how difficult the environment is for digital advertising. He also knows how hard it is to charge anyone for anything on the web, especially high-end journalism that competes with plenty of “good enough” content that’s ubiquitous and free.
We talked to Mr. Shetty about how he thinks an all-digital Newsweek will work.
Em campanha para a ONG finlandesa AIDS Council, a McCann de Helsinki criou dois comerciais utilizando uma referência do Facebook.
O Places – que nem existe mais formalmente com esse nome – mostra aqui quantas pessoas já passaram por aquele “local” que você está prestes a fazer check-in.
Tem nas versões feminina e masculina.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
If TV learns anything from the NBC sitcom “Animal Practice,” it will be this: Just because test audiences really like a monkey featured in the show’s initial episodes during previews doesn’t mean the program will fare well once it gets on the air.
NBC convinced ad buyers to support its new fall sitcom, “Animal Practice,” by bragging that Crystal, a capuchin monkey with a prominent role in the series, was the highest-testing characteramong audiences for its 2012 fall lineup. But the comedy has limped into autumn, prompting the Peacock to cancel the series and replace it with the second season of “Whitney” starting November 14th.
It’s not as if NBC didn’t promote the heck out of “Animal Practice,” which is set in a veterinary hospital. The network ran an ad-free preview of the program during the closing ceremonies of this year’s London Olympics (a move that forced viewers to wait around to see The Who play from the U.K.). In trumpeting the program during the upfront and on its air, NBC may have inadvertently made its capuchin a symbol of the new TV season
Não é todo dia que se vê um ônibus espacial andando pelas ruas da cidade, ainda mais quando se trata do histórico Endeavour, que foi aposentado depois de 25 missões.
O transporte da nave pelas vias de Los Angeles demandou três dias de extremo cuidado, para percorrer apenas 19 km do aeroporto até o California Science Center. Toda a operação custou cerca de 10 milhões de dólares.
Nesse belo time-lapse criado por Matthew Givot, acompanhamos o processo até o descanso final do Endeavour, que estará aberto para visitação pública a partir do dia 30 de outubro.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Une installation par l’artiste néérlandais Anouk Kruithof « Giant Wall Book » composée avec plus de 3 500 livres reliés, colorés et empilés dans un équilibre rectangulaire. Une structure minimaliste autour du recyclage, en utilisant les livres comme des simples briques. Plus d’images dans la suite de l’article.
At Kantar Media CMAG, we’ve watched more political ads than anyone else in America. It’s a hard-earned distinction.
Our firm tracks political-advertising spending, placement and content. To track content, we view new ads every day and assign a series of tags to each based on what they say and show. If a candidate for dogcatcher has the money to put an ad on broadcast TV, we see it and tag it.
To date in 2012, we’ve processed about 6,600 unique advertisements in races for municipal office up to president, and in issue campaigns ranging from how to pay for a new bridge in Detroit to how to define marriage in several states. At this point in the election cycle, we process as many as 400 completely new as well as revised ads every day.
(TrendHunter.com) Minimalist analog watches like these are definitely not going to go out of style.
Featured on Tokyo Flash, the watches by Roderick from Malta are an homage to his dedication for simplicity. The…
Google shocked the financial markets with the early release of its third-quarter earnings statement, which fell short of analyst estimates for revenue and profits. Google shares dropped 9% to $699 before the NASDAQ halted trading.
Algumas ideias, por mais simples que sejam, trazem com elas uma importância enorme. É o caso desta campanha interativa que a McCann Erickson Kuala Lumpur desenvolveu para a National Cancer Society Malaysia. Aproveitando o aplicativo para iPad da revista Juice e suas publicações irmãs Clive e Mint, a agência criou uma propaganda que ajuda a promover o correspondente ao Outubro Rosa.
Ao folhear a revista, o leitor encontra o desafio para ganhar The Prize of a Lifetime, ou o prêmio de uma vida. Sem slogans ou perguntas.
São 3 níveis, onde é preciso fazer alguns movimentos específicos com os dedos. Ao final, é revelado que aqueles movimentos são os mesmos do autoexame para detectar o câncer de mama, e alguns dados sobre a doença no país. O bacana disso é que muitas mulheres ainda têm dúvidas em relação ao autoexame e este aplicativo mostra como descomplicar este momento.
Simples, singelo e eficiente.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) Adam Brooks oil paintings show how medium and message are intricately intertwined. Currently studying painting at OCAD with a background in industrial design, Brooks captures intimacy and…
This week Bitch sings in the rain with Vizeum in Manchester, listens to some teen pop with Immediate Media and hangs with Peter Andre and Amy Childs at Yahoo’s OMG! event.
Fred Graver characterized his job as developing the platform as a live-TV companion, a new TV Guide and a new TV rating mechanism at Ad Age's Social Engagement/Social TV conference yesterday.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creatives: Jyrki Poutanen, Timo Silvennoinen
Graphic designers: Kari Mikkonen, Piia Seppälä, Kim Takala
Agency Producer: Jyrki Poutanen, Yrjö Haavisto
Production company: Ragnar Jansson Productions
Producer: Ragnar Jansson
Director: Ragnar Jansson
DOP: Niklas Nyberg
Editor: Ragnar Jansson
Animation: Fake Graphics / Sami Syrjä
Music: Husky Rescue
Sound: Marko Nyberg
On-line: Post Control / Markus Johnson
Camera assistant: Erik Ericsson
Styling: Patrik Brodin
Make up: Regina Törnwall
Others: Petteri Lillberg
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
![Paris In Motion [time-lapse]](http://www.brainstorm9.com.br/wp-content/uploads/2012/09/paris-190x90.jpg "Paris In Motion [time-lapse]"){kind=small}
