Hasta La Creative!

Kansas City-based digital shop VML has been named Wendy’s lead digital agency after a review.

Wendy’s CMO Craig Bahner told Ad Age that “during the process [VML] best demonstrated they had the track record, client list and strategic thinking and creative firepower to explode our digital effort.” He added that the No. 2 burger chain is getting more aggressive with digital and is “planning a double-digit increase” in digital and social marketing in 2013.

The review was managed internally; besides WPP-owned VML the other participants were not known. The digital portion of Wendy’s marketing account was previously handled by the chain’s lead agency, Publicis Groupe’s Kaplan Thaler.

Continue reading at AdAge.com

Energy companies will be forced to inform customers about the cheapest gas and electricity tariffs they have on offer under new proposals by regulator Ofgem, in a move that has prompted one supplier to respond “cheapest is not always best”.

Is the new wave of ‘interactive’ TV advertising, as seen by Mercedes and Xbox’s recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising lies.

Andy Bagnall, the director of business development at ITV, is leaving the broadcaster next year after 35 years’ service with the company in its various iterations.

Brad Pitt’s appearance for Chanel No5 debuted at number three, but it was Felix Baumgartner’s Red Bull-sponsored daredevil skydive from space that stole the show in this week’s most shared ads.

(TrendHunter.com) There is a lot going on in the Schon! Magazine ‘American Beauty’ editorial despite the fact that it is shot entirely against a white backdrop. That is because the eccentric and eclectic…

(TrendHunter.com) These glamorous Grey Magazine spreads come from the headquarters of the growing New York-based publication. The Grey team has pioneered a new approach to fashion journalism, focusing on fiction,…

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Dhrupal Mehta, Prasad Rao
Additional Credits: Sunil Tank

“It alleviates the pain produced by the daily typing.”

Advertising Agency: TBWA\Central Asia & Caucasus
Creative Director / Art Director: Juan Pablo Valencia
Illustrator: Nurlan Satarov

(TrendHunter.com) The Hero Magazine ‘Volatile Opulence’ cover shoot is full of dark authority. Inspired by military style, the outfits lend model Matt Ardell an intimidating look that is entirely arresting….