Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
AppNexus, the New York-based ad-tech company, is in discussions to purchase the Atlas ad-serving business from Microsoft, according to two people familiar with the process.
This is not the first time the two companies have engaged in discussions about a deal, but the talks are said to be as serious as ever as Microsoft pushes to finalize a sale before year’s end.
While AppNexus is currently viewed as the frontrunner, other companies have submitted bids, one of these people cautioned. It’s not clear who those others bidders are, though there’s been speculation that Adobe could be one.
The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society, not just their bottom lines, writes Nicola Kemp
Pandora, the jewellery brand, has been named the official sponsor of the forthcoming Girls Aloud tour, which was announced this afternoon.
Archibald Ingall Stretton has recruited ‘Gavin and Stacey’ star Mathew Horne in a new campaign that instructs cinema goers to give their “boobs” some attention for breast cancer charity CoppaFeel.
A gente tem visto todo tipo de startups por aí, propondo tudo quanto é serviço, até mesmo a curadoria de… fofocas. Em alguns países, os tabloides são uma espécie de tesouro nacional – Inglaterra e Estados Unidos são bons exemplos disso. The Taploid vai um pouco além ao fornecer um serviço curioso: em vez de falar sobre a vida de celebridades, este aplicativo serve para manter o usuário atualizado sobre seus amigos em suas redes sociais.
Basicamente, o app pega algumas publicações de seus amigos e edita isso com manchetes de revistas de fofocas. No site do The Taploid, ele explicam que usam tecnologias como a NLP (natural language processing) para criar mecanismos que busquem cadeias de eventos nas redes sociais. Com estes dados são criadas “revistas de fofocas” que mantêm o usuário informado sobre seus amigos. Daí surge a primeira questão: você usaria este tipo de serviço? Será que alguém vai inventar uma ação de marketing com isso?
De qualquer maneira, o blog do The Taploid merece uma visita, pois conta com algumas informações bem interessantes. Em um dos posts, há uma defesa sobre a importância social da fofoca, chancelada por um estudo da University of California em Berkeley. A conclusão é que as fofocas sempre existirão e não há formas de impedi-la, pois elas exercem uma espécie de função social. A melhor maneira de lidar com isso, então, é se tornar responsável pela maneira como as pessoas se envolvem com a fofoca e criar uma experiência divertida e positiva. Será?
Post originalmente publicado no Brainstorm #9
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Peter Wright, marketing manager for UK and Ireland at IKEA, said he plans to completely “transform and revitalise” the brand in the UK with its latest ads taking on the form of “music videos”.
Clothing company Jack Wills is closing its Aubin & Wills brand in a move that it claims will allow it to invest in the overseas expansion and online presence of its core Jack Wills brand.
L’artiste Nadia Wicker est une photographe française autodidacte et maquilleuse qui focalise son travail sur l’autoportrait. Cultivant son visage et son corps comme des supports artistiques, cette artiste nous propose une série de clichés en noir et blanc à découvrir dans la suite de l’article.
Unilever’s baking-focused margarine brand Stork is returning to TV on Monday 22 October to promote its first product innovation for 20 years, Stork Easy To Mix Baking Liquid.
(TrendHunter.com) The US Vogue November 2012 issue features a celebrity cameo from the lovely swimsuit model Kate Upton.
Making a successful transition form Sports Illustrated to the high fashion publication world,…
MediaCom has promoted four members of staff to its managing partner board including Phil Hall, the agency’s joint head of investment, trading.
David Miliband MP is among a number of MPs that have signed an open letter to MTV lambasting its “flagrant disregard” of people in its reality TV shows and urging the broadcaster to share 5% of its advertising profit from ‘The Valleys’, the new Welsh reality show, to charity.
MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.
Clear Channel Outdoor has appointed Alex Hollingdale, currently proposition and profitability director at telecoms firm TalkTalk, to the new role of product director.
Apple will be forced to deny that Samsung ripped off its designs for the iPad in a press campaign after losing an appeal over a High Court judgement.
Special interest publisher Future has promoted James Ranson to the role of sales director at its London office.
Channel 4 is to launch a bespoke ad service on its lifestyle channel More4 in the Republic of Ireland.
With six months under his belt, Target’s new chief marketer is ready to articulate his vision for agency relationships and what he hopes his legacy will be.
At a media event celebrating Target’s 50th anniversary, Jeff Jones, who in April joined the retailer from indie ad shop McKinney, said he wants to inspire a “culture of ecosystem thinking” and “modernize” what marketing means at the retailer. To do that, he says he’ll focus on user-experience design, embrace data, listen and connect with guests across a host of channels, and find new ways to harness Target’s advocates to speak on its behalf.
“We will test new ideas, learn from what fails and scale appropriately,” Mr. Jones said. “The lines between products, services and marketing continue to blur. We will keep pushing ourselves to think in terms of content, not just campaigns.”
Gu, the premium desert brand, has appointed Iris as its first-ever brand activation agency, after it won a competitive pitch, thought to be against RPM and Brave.
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