Hasta La Creative!

AppNexus, the New York-based ad-tech company, is in discussions to purchase the Atlas ad-serving business from Microsoft, according to two people familiar with the process.

This is not the first time the two companies have engaged in discussions about a deal, but the talks are said to be as serious as ever as Microsoft pushes to finalize a sale before year’s end.

While AppNexus is currently viewed as the frontrunner, other companies have submitted bids, one of these people cautioned. It’s not clear who those others bidders are, though there’s been speculation that Adobe could be one.

Continue reading at AdAge.com