Argos to shut 50 stores while catalogue takes a back seat

Argos is to close around 50 shops, as part of a massive overhaul of the retailer that will see its flagship 40-year-old catalogue scaled back and its digital offerings upgraded.

Para mostrar o espaço do i30, Hyundai transforma carro em hotel 5 estrelas

Na propaganda tradicional, para se mostrar como um carro é espaçoso, as campanhas geralmente usam famílias ou grupos de amigos viajando. A Fitzroy Amsterdam resolveu ir um pouco mais além para demonstrar, na prática, como o Hyundai i30 pode ser espaçoso e confortável, transformando o carro no “primeiro hotel 5 estrelas sobre quatro rodas”.

A Hyundai holandesa promoveu um concurso no Facebook para selecionar os fãs que iriam desfrutar de uma cama de casal super confortável, um sistema multimídia 24 horas e, claro, um “serviço de carro” nota 10.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Jagermeister to attempt ‘world’s coldest gig’ in Siberia

Jagermeister, the herbal liqueur, is attempting to earn a place in the Guinness World Records by hosting the world’s coldest ever gig.

Canon to target creatives through Vice partnership

Canon has struck a media partnership with Vice, for the launch of its EOS-M camera, to attract a creative audience who use photography to capture and share their interests.

Lavish Hanging Human Abodes – Experience the Beauty of Nature from the Air with the Cocoon Tree (GALLERY)

(TrendHunter.com) Be closer to the birds than ever before when sleeping out in the wilderness using the sustainable Cocoon Tree.

This unmatched contemporary tree house is a pleasing abode for nature lovers. The…

Esquire to launch £6 biannual style guide

Hearst Magazines UK’s Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year.

Real Life Cartoon Couture – The Harper’s Bazaar China ‘London’ Editorial Celebrates Urba (GALLERY)

(TrendHunter.com) The Harper’s Bazaar China ‘London’ editorial champions the spirit of the English metropolis.

With cameo appearances by Vivienne Westwood and Miss Pandemonia, this feature spares no…

Danone to build Badoit brand in the UK

Danone is embarking on a fresh marketing strategy to build its sparkling water brand Badoit in the UK.

poramoralastetas.cl: Boobs

URL: http://poramoralastetas.cl/

“If we love them that much, we should take care of them. Make a woman get a Breast exam.”

Advertising Agency: Lowe Porta, Santiago, Chile

War Child: Jam

Advertising Agency: john st., Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copy Writer: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Christine Stephens
Account Service: Melissa Tobenstein, Sarah Frackowiak
Brand Experience/Planning: Jason Last, Allison Coggins
Director: Henry Lu
Production Company: Soft Citizen, Moxie, AFS
Exec Producer: Eva Preger (Soft Citizen), Dale Kushner (AFS)
Line Producer: Nick Sorbara (Soft Citizen) and Lawrence Goodman (AFS)
Director of Photography: Michael Cleary
Editorial (Editor, Editorial company): Poster Boy
Finishing/Effects: Crush
Audio: Grayson Matthews
Track Composer: Keith Kennith

Vote for Your Favorite: Mr. Whipple vs. Mr. Clean in a P&G Icon Runoff


Yesterday, we pitted 10 P&G advertising icons against one another. After 665 votes were tallied, Mr. Clean (27%) and Mr. Whipple (23%) bested the rest of the field.

The Man Your Man Could Smell Like, a recent vintage from Old Spice TV and online videos, came in third with 21% of the vote. The Charmin Bears took 9%, Rosie the Waitress (Bounty) nabbed 8%, the guy from the 1990s’ Cheers commercials grabbed 5%, Punchy (Hawaiian Punch) pulled in 4%, Pringles’ Mr. P took 2% and Josephine the Plumber (Comet) and Mrs. Olson (Folgers) had 1% each.

And now you must pick a winner from the top two vote-getters. So who is it going to be? Mr. Clean or Mr. Whipple?

Continue reading at AdAge.com

Ad Age Tests Out Microsoft’s Windows 8


If you’ve read anything about the new operating system that Microsoft will launch later this week with hundreds of millions of dollars of marketing, you know there is a big divide among early reviewers. One camp praises it as revolutionary, while the other dismisses it as a too-complicated and unnecessary revision.

One of the main complaints from naysayers — and even the pro-Windows 8 people admit — is that the new interface is so radically different from any previous Windows operating system that it forces users to learn a whole new way to use their PC.

The familiar start button is gone, for instance. The absence of a toolbar at the bottom of the home page for easy toggling is another gripe. But is it just the anti-change crowd roaring or is Windows 8 really too complicated for the average user?

Continue reading at AdAge.com

Sensualscaping Stairs

Les équipes de Atmos Studio ont imaginés, produit et fabriqués ces escaliers splendides appelés « Sensualscaping Stairs ». Cette création a été le fruit d’un long travail numérique en amont pour la modélisation et la création de lignes magnifiques. Plus d’images dans la suite de l’article.

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BMW 1 Series: Pianist

Advertising Agency: BCube, Milan, Italy
Executive Creative Director: Francesco Bozza
Client Creative Director: Aureliano Fontana
Client Creative Director: Bruno Vohwinkel
Art Director: Andrea Marzagalli
Group Account Dierctor: Edi Borrelli
Account Supervisor: Giansimone Graziosi
Account Executive: Giorgia benetti
Producer TV: Claudio Leonetti
Producer TV: Veronica Pasi
Production Company: The Family
Director: Federico Brugia
DOP: Pedro Del Rey
Music Composer: Ferdinando Arnò
Music Company: Quiet Please!

O2 to launch major mobile data initiative in 2013

O2 is to launch a service next year allowing customers access to their mobile data, in a “win-win” move that will allow for better targeting of deals to O2 customers, and form the mobile brand’s response to the Government’s open data access initiative, Midata.

Apple shaves £60 off iPad with Mini launch

In the battle of the seven-inch tablets this Christmas, Apple has priced its iPad Mini starting at £269, twice the price of Amazon’s Kindle Fire and £100 more than Google’s Nexus 7.

Facebook reveals mobile revenues of $150m

Facebook’s Mark Zuckerberg has revealed that 14% of the company’s ad revenue is coming from mobile in order to “dispel this myth that Facebook can’t make money on mobile”, as the social network reported $1.26bn revenue for the third quarter.

Enjoy the dark

Advertising Agency: JWT Kuwait

Nude Richmond Ham ad banned over provenance claims

Richmond Ham’s naked farmer and picnicker ad has been banned by the advertising watchdog over its provenance claims.

Progetto Itaca: Silent Movie

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Dario Alesani, Umberto Mauri
Art director: Umberto Mauri
Copywriter: Dario Alesani
Account supervisor: Chiara Bergamaschi
Direction: Marco Gentile
Production: Filmmaster
Executive producer: Lorenzo Cefis
Producer: Elena Marabelli