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Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director / Concept: Bogdan Truta
Copywriting / Concept: Mike Aronson
Client Services: Guillaume Lussier
Photographer: Jean Malek
Production Manager: Frederique Bissonnet
Print Production: REA
Production Artist: Marquis Couture
Obama turns to Instagram, Twitter and Facebook to drive youth engagement.
(TrendHunter.com) It is as though Mike Bailey-Gates has stepped through the backdoor of an antique wardrobe, entering his own version of Narnia. A dream world rife with adventurous possibilities, he captures…
D&AD, which grants the U.K.'s most prestigious ad prizes, celebrated its 50th anniversary last night with a London awards party, where the biggest names in advertising and design gathered to honor the greatest creative achievers of the past half century in those industries.
(TrendHunter.com) The L’Officiel Singapore September 2012 editorial is dangerously girly. Model Sabine channels her inner Wednesday Addams, a character made famous by actress Christina Ricci back in 1991. Outfitted…
A new PSA for the UK Department of Public Health takes a long, hard look at mental illness and really hits home by illustrating just how unfunny it is how how deeply it can affect one’s life. In the video, a student stands up and shares with his classmates just what his life is like. The class, initially laughing at the boy’s antics, begins to understand what he’s all about and what he’s trying to survive. Powerful and engaging.
This week the marketer is expected to put out a request for proposal for a new Hispanic agency to handle multicultural work, as it seeks to further appeal to the important demographic.
Skittles continua nonsense como sempre, e mostra aqui uma forma bem cruel (e gratuita) de se extrair os confeitos.
Bota o Abraham Lincoln na esteira e manda ir mais rápido. A criação é da DDB Chicago.
Post originalmente publicado no Brainstorm #9
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With a not so subtle wink and nod, Paramount Farms’ Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week
The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton’s animated monster movie Frankenweenie.
n its fourth season, the Wonderful Pistachios Get Crackin’ commercials have a bit of fun highlighting how various individuals cracks open a pistachio in their own unique way.
The Secret Service do it. And get fired for it. Wait, what? You mean this happened in real life? Oh come on! You can’t blame a guy for getting his nuts handled once in a while.
Retour sur le photographe et metteur en scène canadien Gregory Colbert. Avec son projet et sa série Ashes and Snow, ce dernier nous présente des photographies aux couleurs sépias prises au cours de ses voyages. Des superbes images voyageant autour du monde grâce à un musée nomade, le « Nomadic Museum ».
Without a full-time "big idea" guy, "We felt like were leaving some opportunities on the table," Buzzfeed President Jon Steinberg told Ad Age.
O sempre genial Ben Folds retoma sua clássica banda e conta com a ajuda do elenco de Fraggle Rock para divulgar seu novo single, Do It Anyway.
Fraggle Rock, ou A Rocha Encantada, foi um programa infantil criado por Jim Henson (o mesmo criador dos Muppets) e fez relativo sucesso aqui no Brasil nos anos 80. Saiu até em DVD alguns anos mais tarde, mas nos EUA sempre teve excelente aceitação pelo público.
Agora os simpáticos bonequinhos aparecem no vídeo de Ben Folds, interagindo com os instrumentos e cantando junto. A música é simpática, a banda é impecável e o piano de Ben Folds continua impressionante como sempre.
Divirta-se.
Post originalmente publicado no Brainstorm #9
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Mobile startups: big brands take privacy very seriously and you must too if you want to grow your business with them.
Saiu o novo trailer de “O Hobbit: Uma Jornada Inesperada”, a primeira parte da trilogia de Peter Jackson, espremendo a obra de Tolkien até a última gota.
Estou jogando dinheiro na tela e nada está acontecendo. E agora?
Post originalmente publicado no Brainstorm #9
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Japanese carmakers such as Toyota Motor Corp, Nissan Motor Co., and Honda Motor Co. are bracing for what may become a bigger crisis in China than last year's tsunami in Japan.
(TrendHunter.com) With New York Fashion Week all wrapped up and London Fashion Week underway, Tommy Ton and Cannon present Street Style Photography Tips for Style.com. Famed Canadian photographer Ton is known for his…
Jonathan et Josh Baker nous propose de découvrir le voyage fantaisiste d’une créature mystérieuse issue d’un distributeur explorant les coins sombres de Tokyo une fois la nuit tombée avec le film Little Kaiju. Une réalisation très réussie pour ce projet à découvrir en vidéo dans la suite de l’article.
So everyone all a-twitter over Pinterest these days. Yea, we marketers can’t help but jump all over the latest shiny object like a bunch of drunken lemmings trying to navigate their way through a Wipeout course. And, sadly, like most Wipeout contentants, we get whacked before we even come close to mastering the course.
But have no fear loyal readers, the Adrants whitepaper series is here to transform you from mindless lemming into social media bon vivont.
The Essentials of Marketing Kit will make you a hero to your client and a mentor to everyone in your agency. In this kit, you will get:
Download the free kit now and successfully navigate your way through all those Wipeout-like social media obstacles.
This week Steve Atkinson, EMEA vice-president of sales at AdMaxim is repeatedly caught out by the playful antics of his nine-month-old son, bumps into Arena Media at Stamford Bridge and catches up with Sony Music.
Tesco has launched a ‘Making Moments Matter’ staff training programme, but claims the phrase will not be adapted into a new ad strapline.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
