Hasta La Creative!

Today Austin’s GSD&M released a sunny new spot for client Southwest Airlines in order to promote its just-announced vacation destinations.

The “just got our passport” theme stems from the fact that Southwest will begin flying to spots outside the continental U.S. for the first time on its more-than-40-year history on July 1st.

The agency enlisted award-winning photographer Martin Schoeller, a celebrity portraitist whose subjects include various film stars and regular guys with wives and kids, to direct the spot–hence its focus on confessional close-ups of the people who have a good time helping you get to where you’re going.

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Jonathan et Josh Baker nous propose de découvrir le voyage fantaisiste d’une créature mystérieuse issue d’un distributeur explorant les coins sombres de Tokyo une fois la nuit tombée avec le film Little Kaiju. Une réalisation très réussie pour ce projet à découvrir en vidéo dans la suite de l’article.