Hasta La Creative!

Pushed by reports that sitting all day is detrimental to health, treadmill desks are the office accessory of the moment.

The Press Complaints Commission has denied it instructed national newspaper editors not to publish naked pictures of Prince Harry last week.

(TrendHunter.com) A chillingly eerie standout in the September 2012 issue, the W Magazine Spellbound Editorial is mystically chic. With a tagline that reads “Fall’s bewitching fashion is stuff of your darkest…

– Jaguar has tapped Lana Del Ray as the brand’s new spokesperson. The American singer will collaborate with the brand on the launch of the new F-Type two seater.

– DW+H has hired Victor and Spoils to rebrand the agency just one year after it rebranded itself.

– What would your seven year old have to do to get you to let him watch a PG-13 movie? Kraft Homestyle Macaroni and Cheese has the answer.

– Carrington College is out with a very strange commercial.

Advertising Agency: Marcus Thomas, Cleveland, USA
Director: Nick Zwinggi
Director of Digital Production: Tom Nolan
Video Production: Laurie Znidarsic

When Marisa Mayer was at Google, one of the things she did was oversee the development of the brand’s clean homepage design and the establishment of that design as a hallmark of the brand.

Now that Mayer has left Google for Yahoo, it seems some things are changing. Today, an animated ad for Google’s own Nexus 7 tablet can be seen on the homepage. It’s not the first time advertising has appeared on the page (a small text ad for the Nexus smartphone ran in 2010) but it’s the first time it’s been so prominent.

The ads Google has placed on its homepage have been house ads promoting Google’s own products. Whether or not the search giant decides to turn the homepage into a revenue generating ad position remains to be seen.

The ad itself is minimalistic just like the homepage. Some will say the move is yet another chink in Google’s promise to “Do No Evil.” Others will realize Google is a for-profit business with revenue to generate. Others still (as in the 99 percent of us that don’t work in the world of advertising) won’t even notice or care.

What are your thoughts?

Ford Motor Co. plans to launch its Lincoln luxury brand in China in the second half of 2014 as the automaker plays catch up in the world's biggest auto market.

London ad agency isobel along with Aardman Animations have created an interesting, new campaign for Bullring – one of the UK’s biggest shopping centers.

Leveraging the brand’s Life’s Even More Exciting at The Centre positioning, the new campaign features a very cool, four-tier revolving mechanical model, said to be a quirky, playful interpretation of Bullring and Birmingham. A collection of products including lipsticks, illuminated ladles, cheese graters and perfume sit alongside a number of recognizable (to those in the UK) architectural landmarks.

Of the campaign, Rob Fletcher, Creative Partner at isobel said, “We wanted to show a world full of delight and joy – to capture the many and varied facets of Bullring and to communicate its position as the heart of Birmingham.”

The campaign, that includes the new tagline, We Are So City, will feature 12 different executions each capturing a different shopping experience; season; event and/or festival. The campaign will launch August 27 and will include TV, outdoor, press, advertorials, digital and in-store.

Na tentativa de gerar buzz a qualquer custo, vemos diversas marcas investindo na velha e questionável prática do “falem mal, mas falem de mim”. Seja mexendo em algo polêmico ou se disfarçando de conteúdo espontâneo, muitas vezes essas decisões acabam causando a ira das pessoas na internet.

E quando as pessoas falam mal, o esforço vale a pena assim mesmo? A Nokia, por exemplo, declarou que considerou positivo o resultado da campanha viral “Perdi meu amor na balada”. É isso o que Carlos Merigo, Saulo Mileti, Luiz Yassuda e Munique Lima (CUBOCC) debatem no Braincast 31.

Faça o download ou dê o play abaixo:

[0h01m48] Comentando os Comentários
[0h58m00] Borracharia Sr. Abel
[1h01m14] Qual é a boa?

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Post originalmente publicado no Brainstorm #9
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The London 2012 Olympic Games will be seen as a shining time for Team Multicultural USA, and specifically Team USA Latino.