UK agencies fared well, but the Grand Prix for Film went to the animated spot for Chipotle by US shop Creative Artists Agency at this year’s Cannes Festival of Creativity.
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Se eu realmente tivesse apostado dinheiro como disse no post do Cannes Bingo, teria levado uma graninha hoje.
O Grand Prix de Film foi para “Back To The Start”, da rede de lanchonetes Chipotle. Mostra de forma poética e sensível a opção produtos locais e orgânicos, ao invés da cadeia de produção cruel e devastadora em que os animais e a natureza é submetida diariamente.
O comercial já acumula mais de 6 milhões de views no YouTube. A criação é da agência Creative Artists de Los Angeles, com produção da Nexus.
Assista, e compre a bela versão de “The Scientist” do Coldplay na voz de Willie Nelson. O dinheiro arrecado é revertido para a Chipotle Cultivate Foundation.
Post originalmente publicado no Brainstorm #9
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SapientNitro is out with a PInterest board that captures the week’s big ideas and interesting overheards.
BRIEF
Maraa is an NGO that employs media and art to influence the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for.
SOLUTION
We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly.
A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet – that makes this the world’s cheapest annual report.
RESULT
Their 10 page report was condensed into a single sheet of paper with a design that lent itself to easy reproduction in large numbers. The cost of 3000 copies, that would have normally amounted to Rs. 1,05,000 (approx $2100) was brought down to under $200. It embodied everything that the organization believes in; and demonstrated the same to existing and potential donors.
Advertising Agency: Happy, Bangalore, India
Chief Creative Officer : Praveen Das
Executive Creative Director : Kartik Iyer
Design/ Art Direction / Illustrator : Nalisha Chouraria
Copywriter : Megha Ramesh
Studio Artist : Irfan Haji
Account Management / Planner : Ravi Bhat
Case Video:
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Creative Directors: Chris Staples, Ian Grais
Art Director: Nicolas Quintal
Copywriter: Jordan Cohen
Studio Artists: Tom Pettapiece, Justin Renvoize
Photographer: Hans Sipma
Account Manager: Cameron Walker
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