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Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.
Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!
Result:
The invite soon became the children’s new, favourite toy and kept them entertained long after the event.
Advertising Agency: Happy, Bangalore, India
CEO & Executive Creative Director : Kartik Iyer
Chief Creative Officer : Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Copywriter: Megha Ramesh
Art Director: Shatrughan R
Account Executive: Ajay Kumar
Case Video:
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US shop Creative Artists Agency has bagged a second Grand Prix for its Chipotle work, with the campaign winning the top prize in the Cannes Festival of Creativity’s inaugural Branded Content & Entertainment category.
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UK agencies fared well, but the Grand Prix for Film went to the “back to the start” spot for Chipotle by US shop Creative Artists Agency.
UK agencies fared well, but the Grand Prix for Film went to the “back to the start” spot for Chipotle by US shop Creative Artists Agency.
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