(TrendHunter.com) HBO is known for churning out more than a few controversial and addicting TV series, and these Game of Thrones creations go to show the cultural impact of the network’s kingdom-based success story….
Participamos de um Hangout on air sobre produção de conteúdo online, comunicação, publicidade e tudo aquilo que vocês já sabem! Carlos Merigo, Cris Dias, Saulo Mileti e Daniel Sollero participaram do programa. Confira! 
Post originalmente publicado no Brainstorm #9
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“Listen to what your consumers think.”
Advertising Agency: 141 SohoSquare, Sao Paulo, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Copywriter: Ignacio Carelli
Art Director: Darcio Estaliano and Gabriel Marcondes
Photographer: Thorsten Schmidtkord
Art Buyer: Daniele Sampaio
Account Supervisor: Gloria Domenech
Approval: Sandra Fernandes Villegas
Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti, Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art Buyer: Rita Teófilo, Luiza Pagliarini
In a presentation given at OMMA Social during Internet Week, comScore Media Evangelist Eli Goodman rattled off a plethora of juicy social media facts and figures.
Advertising Agency: Academy of Art, San Francisco, USA
Creative: Edmund Boey
Photographer: Donnie Hoffman
Special Effects / Motion Graphic: Bruce Sullivan
Sound: Burce Sullivan, Dante Elias Sesin
Editor: Zack Sainz
(TrendHunter.com) The Gunes Peksen ‘Wave House’ is a conceptual design plan for an incredible monochromatic abode. Done entirely in white, the structure has been envisioned by the Turkish designer to suit…
Barack Obama and Mitt Romney are fighting about steel jobs.
ITV2’s new show ‘The Exclusives’, which follows six aspiring journalists competing to land celebrity stories and win a contract at Bauer Media, starts this Thursday.
What can your company do to learn more about this group's achievements and contributions?
What could your companies be doing to learn more about the achievements and contributions of this group?
Day two of Internet Week kicked off with a panel conversation led by Internet Week Founder David-Michel Davies who interviewed New York Times writers David Carr and Brian Stelter.
“Alô, é da agência? Eu quero uma página no Facebook com 1 milhão de fãs. Pra amanhã. Obrigado”
O pedido pode parecer exagerado, mas é isso que tem acontecido no mercado nessa atual corrida do ouro pela fanpage mais popular na rede social do menino Mark.
No 16º Braincast rolou um papo sobre as melhores práticas para conquistar fãs no Facebook, quais são as marcas líderes, quanto vale um like, o que mudou com a nova timeline, etc. Se você gostou, compartilhe. Se não gostou, dê like.
Nesse programa, participam Carlos Merigo, Saulo Mileti, Cris Dias, Wagner Martins (Espalhe), Patrícia Albuquerque (Espalhe) e Joana Dambrós (Fischer & Friends).
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[2m10] Comentando os Comentários
[50m59] A Borracharia do Seu Abel
[54m17] Qual é a boa?
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Post originalmente publicado no Brainstorm #9
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Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.
Agency was already on HP's roster, handling corporate, and printing and imaging work.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin, Mikhail Kudashkin
Art Director: Grisha Sorokin, Mikhail Yarovikov, Andrey Klemenkov, Alexander Pokhvalin
Copywriter: Andrey Donov, Alexander Ovsyankin
Illustrator: Fiodor Sumkin
Production Company: Kijjaa! Digital Miracles
Brief: Gulf News, the UAE’s leading English daily newspaper, wanted to reach even more readers and convert them into subscribers. Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%.
Strategy: Consumption habit suggests that people read newspapers while having their morning cup of coffee. Tim Hortons is one of our clients in the UAE and they serve 35-50,000 coffees per month, per outlet. Realising its untapped potential, we decided to create a campaign around them to meet our target.
Idea: Since fresh news goes well with fresh coffee, we adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The ‘Headline News’ Cup Sleeve. Every cup. Every hour. Every day. When Tim Hortons customers received a cup of coffee, they also received the headline news of the hour, printed using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.
Relevance: Timing is everything. So we interacted with our readers when they normally read the newspaper — when they enjoy their freshly brewed coffee. The ‘Headline News’ Cup Sleeve allowed us to be the
first throughout the day to deliver breaking news to potential subscribers and make a meaningful connection with them.
Results:
• Until now, over 1,440 headline tweets have been printed on more than 840,000 coffee cups.
• More than 2,900 new Gulf News Twitter followers in the first two weeks of the campaign launch.
• The traffic on the Gulf News website grew by 41%.
• Subscription’s up by 2.8% so far.
• We’re rolling out this project in Tim Hortons outlets across the UAE and in 14 new outlets soon to be opened.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra
BT has revealed that Tom Jones will perform on 28 July for the first in a series of free events to mark the London 2012 Olympic and Paralympic Games.
L’équipe de Fubiz est fière de dévoiler Fubiz TV, un programme vidéo HD inédit et hebdomadaire diffusé tous les vendredis. Le premier épisode de Fubiz TV est diffusé exceptionnellement aujourd’hui en partenariat avec Orange. Au menu, le meilleur de l’actualité graphique ainsi qu’une interview exclusive de Geneviève Gauckler.
Au sommaire cette semaine de Fubiz TV Issue 1 : Few Words Teaser, Camera Collection, Studio Variable, Punks Jump Up, Turntable Rider, et l’interview de Geneviève Gauckler.
Ms. Brooks, a onetime Rupert Murdoch lieutenant, become the first person charged since the scandal erupted last summer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
