Hasta La Creative!

It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP’s aspiring new upstart, is celebrating its 10th anniversary this week.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director: Adham Obeid
Art Director: Adham Obeid
Copywriters: Adham Obeid, Michael Fillon
Group Account Director: Ebru Goksu
Planner: Prahbakar Iyer
Production House: The Talkies
Post Production: Digital District – Paris
Music composition: Mad Planet
Director: David Jellison

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand’s Olympic ‘Hope Relay’ initiative at London’s City Hall.

To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website – the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen
Additional credits: Fixers promotion, Wenneker.tv

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.

(TrendHunter.com) Graffiti artists often try to render designs that are edgy, but Nicolas Barrome breaks that mold to create anti-conformist art on walls. When was the last time you saw cartoons as whimsical as these…

    The more you bribe, the more powerful they get.

Advertising Agency: Publicis, Bangalore, India
Art Director / Copywriter: Publicis, Bangalore, India
Illustrator: Vipin Das

On Monday we attended Google’s creative breakfast session, this one on mobile. Stats and creative examples presented by Brendan Forster drove the main points home:

Australia is a global leader(!) in smartphone penetration and usage
mobile is fully mainstream yet businesses lag in the development of mobile destinations and experiences
mobile search is very local and focused (customers […]

(TrendHunter.com) It’s so easy for the aesthetic design of cutting-edge gadgets to lose touch with more organic forms. Of course, this evolution is entirely natural. But with objects like this faucet by Daniele…

Microsoft unveiled the box art for the upcoming Halo 4 game by emailing Xbox community members one of the 32 pieces of puzzle that when assembled together reveal the image.  The puzzle was cracked in about an hour, probably helped by the fact that the remaining 31 pieces could be seen by changing the last two digits of the image URL before the “.jpg” part, a fact that wasn’t lost on the fans:

http://image.engage.xbox.com/lib/feca167070610c7c/m/4/12993-H4_02.jpg