May
18
Days After Quitting Facebook Ads, GM Swears Off the Super Bowl
Posted in: Uncategorized
Is General Motors making a point or acting under new pressures?
May
18
Top 10 Twitter Trends of the Week: ‘Little Monsters’ Multiply and Pop Grips the Chart
Posted in: Uncategorized
Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week — or any week.
May
18
70 Fantastic Facebook Finds – Ushering in the Facebook IPO on NASDAQ and the Company Going Public (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) The stock market got rocked when the news hit about the Facebook IPO on NASDAQ, and the social media giant is finally offering up the ability to publicly purchase shares in the company.
Their IPO (…
May
18
Chelsea Apps factory launches Tom Daley Dive game
Posted in: UncategorizedChelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobile gamers.
May
18
80 Hot Bearded Men – From English Gent Editorials to Lumberjack-Inspired Lookbooks (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) For those who prefer their men on the scruffy side, check out these hunky hot bearded men captures.
From subtle stubble shots to grizzly lumberjack editorials, these men are the definition of…
May
18
Facebook IPO Eclipses Google, GM
Posted in: Uncategorized
Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made it more costly than almost every company in the Standard & Poor's 500 Index.
May
18
Yahoo Taps Mollie Spilman as New Chief Marketing Officer
Posted in: Uncategorized
Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.
May
18
Barbarian Group, Mother Host Rooftop Relaxation, Concert
Posted in: Uncategorized
So Thursday night during Internet Week, the cool ad agencies had their parties.
May
18
MediaBrands Spinoff Network Will Be Called BPN
Posted in: Uncategorized
May
18
Campaign Viral Chart: Musical flashmob plays its way to the top
Posted in: UncategorizedA flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
May
18
Consul aproveita aposta de Luis Fabiano e Renato na estreia do Brasileirão 2012
Posted in: UncategorizedPor mais que o Campeonato Brasileiro comece esvaziado, a Consul criou uma brincadeira envolvendo as típicas apostas de jogadores.
Luis Fabiano do 5ã0 Paulo e Renato do Botafogo, que jogam no próximo domingo no Engenhão, apostaram que – quem perder – lava o uniforme do time vencedor. A marca diz que a ideia partiu dos jogadores no Twitter, e a oportunidade foi aproveitada depois.
A Consul vai mostrar a lavagem em sua página no Facebook. A criação é da DM9DDB.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
May
18
Nike apresenta uma incrível experiência com o seu “My Time is Now”
Posted in: Uncategorized
A receita pode parecer óbvia… Uma super produção, com CG e tudo mais o que o dinheiro pode pagar, mostrando a constelação de primeira importância do futebol mundial em campo. Mas acredite: nessa os caras foram além.
Sim, “é um filme divertido, com tudo aquilo o que sempre vemos”, blábláblá. Mas com uma proposta extremamente bem executada. Funciona assim: enquanto rola o vídeo, você passa o mouse na tela caçando possíveis produtos da Nike (chuteira, relógio, bola, camiseta, etc). E sempre que achar um, rola um slow motion (ou um corte para outro take, instantaneamente), só para te mostrar mais sobre aquele ítem.
Por exemplo? Passei o mouse em um Fuelband e…
Apenas lendo aqui, parece simples. Mas experimente acessar o site e navegar você mesmo. Depois me conte o que achou. 
A dica é do @viniciusmelo.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
May
18
Foursquare Hires Former iAd Exec as Revenue Chief
Posted in: Uncategorized
A darling of the New York startup scene starts to get serious about building a business out of its 20 million users.
May
18
Doing It Wrong: 11 Boring Things GM Posted on Facebook
Posted in: Uncategorized
GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.
May
18
Borjomi: O site mais fundo do mundo
Posted in: Uncategorized
Você olha na escala e acha que está chegando na água, mas se prestar atenção vai perceber que a fonte da Borjomi, na Geórgia, é bem mais embaixo: cerca de oito quilômetros
Para mostrar isso na prática, sem que você precisa sair da frente do seu computador, a Ogilvy da Ucrânia criou o site com a “maior rolagem do mundo”.
Enquanto você desce – além das estatísticas de tempo, profundidade e quantas pessoas estão online naquele ponto – o site vai apresentando informações e curiosidades sobre a região e coleta da água.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
May
18
Nike – My Time is Now
Posted in: UncategorizedVoici la nouvelle campagne publicitaire de Nike Football a l’occasion de l’Euro 2012. Intitulée « My Time is Now », elle s’articule autour des nouveaux talents et de nombreux joueurs Nike comme Cristiano Ronaldo ou Franck Ribéry. Produit et réalisé par Wieden Kennedy et The Mill. A découvrir dans la suite de l’article.
May
18
Samsung launches social media hub for Olympics activity
Posted in: UncategorizedSamsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.
May
18
Media 360: John Lewis to expand Never Knowingly Undersold campaign to radio
Posted in: UncategorizedJohn Lewis’s brand is on a strong trajectory as a result of its marketing and is planning to expand its ‘Never Knowingly Undersold’ campaign to radio, it was announced today.
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