May
22
How Brands Can Use ‘Big Data’ to Improve Their Marketing
Posted in: Uncategorized
Heard of the term “big data?” Learn how to use it to improve your marketing and advertising.
May
22
O relatório sobre energia solar que só pode ser lido se exposto ao Sol
Posted in: UncategorizedO relatório que vai direto ao ponto para falar do assunto: o relatório anual da austríaca Associação para a promoção da energia solar térmica (Verein zur Förderung der thermischen Solarenergie) foi impresso usando uma tinta especial que só aparece se exposta ao Sol.
Criação da Serviceplan Gruppe de Munique.
Post originalmente publicado no Brainstorm #9
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May
22
Braincast 17 – Memes: O novo Rock’n’Roll
Posted in: Uncategorized
No Braincast número 17 recebemos ela, a imperatriz, pedagoga e Ph.D da vida online, Bia Granja. Conversamos sobre MEMES! Onde vivem? O que fazem? Como se reproduzem?
E para desvendar esses e outros mistérios, Cris Dias, Saulo Mileti, Jairo Herrera e Luiz Yassuda participaram do papo, tentando desvendar os mistérios da memetização baseada na complexidade dos estudos efetuados, que contribuem para a correta determinação do assunto, assumindo importantes posições nessa eterna definição do desenvolvimento futuro da internet – baseado nos índices pretendidos. Entendeu? Curte. Não entendeu, compartilha. 
Faça o download ou dê o play abaixo:
[1m40] Comentando os Comentários
[43m50] Borracharia do Seo Abel
[45m40] Qual é a Boa
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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May
22
EDF adds brand character to Olympics reward-scheme push
Posted in: UncategorizedEDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.
May
22
Quirky Customized Notebooks – The Julien Denoyer ‘Moleskin Cahier Journal’ Collection is Snappy (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If you are a journal keeper with a little edge, you might be interested in getting a Julien Denoyer moleskin cahier journal. With pop culture-inspired phrases like “Legen… wait for it&#…
May
22
Ferrari Bike
Posted in: UncategorizedLa Fahrradi Farfalla FFX est la Ferrari la plus lente au monde. Il s’agit en réalité d’un vélo pensé et designé avec génie pour ressembler trait pour trait à un modèle existant de la marque italienne. Une idée brillante et parfaitement réalisée de Han-Lan à découvrir en images dans la suite de l’article.
May
22
Go Ahead. Hate the Kardashians. But They Are Way Hotter Than You!
Posted in: Uncategorized
It seems not a day goes by the Kardashian trio isn’t in the news for one thing or another.
May
22
Bombas de gasolina como obras de arte
Posted in: UncategorizedSe/quando os carros elétricos dominarem o mundo as bombas dos postos de combustível vão virar as literais peças de museu. Sendo assim a Nissan Australia resolveu fazer uma instalação com usos divertidos e criativos para os objetos que seu novo carro 100% elétrico, o Leaf, promete acabar.
Post originalmente publicado no Brainstorm #9
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May
22
Division Paper
Posted in: UncategorizedJohan Rijpma nous propose cette video incroyable : une feuille de papier est déchirée en plusieurs parties puis rassemblée, pour être ensuite photocopiée afin d’être découpée à nouveau. Tout provient de la division, et le résultat en animation est magnifique. Une idée brillante à découvrir en vidéo dans la suite.
May
22
There’s a Message to Marketers in Facebook’s IPO Slide
Posted in: Uncategorized
The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.
May
22
Please recycle / Poubelle la vie?
Posted in: Uncategorized |
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| THE ORIGINAL? UNICEF – 2002 Source : Cannes Archive Agency : Springer & Jacoby (GER) |
LESS ORIGINAL Colgate Plax – 2009 Headline : “Bad breath?” Agency : Young & Rubicam (China) |
LESS ORIGINAL Subway / Obesity Awareness – 2012 Source : Adsoftheworld Agency : DDB (Puerto Rico) |
May
22
The Cultural Connection
Posted in: Uncategorized
May
22
The Line Between Advertising And Editorial is Gone. Is That A Good Thing?
Posted in: Uncategorized
It’s funny how quickly things change.
May
22
Fanta: Fanta.ppt
Posted in: Uncategorized
Advertising Agency: Leo Burnett Lisboa
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Copywriter: Jaime Nascimento
Art Director: Thiago Cruz
Creative Assistant: Afonso Azevedo, Douglas Cardoso
Promo Creative: Thiago Carvalho, Luciana Cani
Account Director: Paula Lopes
Account Supervisor: Inês Almeida
Account Executive: Frederico Bento
Production Director: Cristina Almeida
Production: Hugo Lage
Photography: Corbis
Other Credits: Grand Union Portugal
May
22
Toxic Corporate Captures – The Mike Mellia ‘Monday Morning: Wall Street & America’ is Brutal (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The seemingly toxic environment that has been created on Wall Street leading up to and past the 2008 recession has been the inspiration for the Mike Mellia ‘Monday Morning: Wall Street and…
May
22
How Brands Should Evaluate Startups
Posted in: Uncategorized
Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.
May
22
See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note
Posted in: Uncategorized
Samsung has released a web video featuring David Beckham to promote the Galaxy Note.
May
22
Master Lock: Wedding, Birthday, Vintage Car
Posted in: Uncategorized
“Use a number you’ll never forget.”
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes, Andrew Whitehouse
Art Director: Michael Lees-Rolfe
Copywriter: Simon Lotze
May
22
IBM: Sand
Posted in: Uncategorized
An IBM invitation that involved a lot of sand. IBM was finding it increasingly difficult getting people to attend its seminars and conventions. Fewer and fewer wanted to travel and spend time out of office or home. So getting them to come to a new office opening seemed a task that had disaster written all over it. That was until Ogilvy came up with an invite with a difference. What invitees got was a large black box that contained a pouch of sand. Yes sand. The TA was instructed to pour the sand onto the enclosed plain white card and then read the message that appeared on it. How it worked was – the sand when poured and dusted off, got stuck to invisible gum on the white card, and revealed a message – “IBM Opens in Qatar”. An interactive device relevant to the desert city of Qatar. The task was very successful and had high recall. 340 invites were mailed out and 125 respondents attended. A 40% response rate. The entire exercise is now going to be replicated in other Middle Eastern markets.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Arun KT
Art Director: Siju RS
Copywriter: Gautam Dev
Photographer: Sujith Bose
Client Servicing: Saji Mathews, Nita Grandhi, Pallavi Dutta, Karan Malhotra
Production: Manu Reddy, Naganandhan Rao
May
22
The Huffington Post Wants to Help Brands Create Their Own Content Sites
Posted in: Uncategorized
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."
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