Hasta La Creative!

“The cure for parched unglamorous Hair. New Fructis Oil Repair.”

We were asked to create an unconventional outdoor advertisement to create awareness for Garnier’s new cure for parched and damaged hair. The new Garnier Fructis Oil Repair. In summertime, once you step out of Germany’s cities, the roads are lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.

Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Art Directors: Merlin Kwan,Michaela Kammerer
Copywriter: Thorsten Albrecht
Photography: Mert Photography, Essen
Production: Uwe Steinmüller
Projekt Management: Lea Schollmeyer
Client Service: Ulla van de Sand, Julia Kiolbassa

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cícero Souza
Copywriter: Ricardo Porto

This week, Bitch follows the News International team to Chamonix, gets a bit ripe with Specsavers and enters exams with Starcom MediaVest Group.

System in chaos after allegations that the identities of the 2,500 Nielsen-equipped households were leaked across the industry.

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

Le créatif Lee Wonchan nous propose des affiches minimalistes des héros des films d’animation du studio Pixar. Avec un rendu simple mais efficace, les différents protagonistes sont tout de suite reconnaissables. Des visuels très réussis à découvrir dans la suite.

Previously on Fubiz

• The Beauty of Pixar
• Brave Trailer
• Real Life Version of Up

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

A Wacom acaba de apresentar a Intuos5, com a proposta de combinar toda a precisão e qualidade da tablet com um intuitivo sistema multi-touch – presente em outros produtos fabricados pela empresa.

Entre as novidades, me agradou muito a opção de substituir (se te agradar) o cabo USB por um adaptador wireless.

Post originalmente publicado no Brainstorm #9
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Execs are intrigued by Amazon's shopper-insight possibilities but find it unlikely that the company will sell data to agencies to combine with clients' data.

Seguindo a tendência de outros marcas automativas – relembre as mudanças da Peugeot e Citroën – a Jaguar abandonou a simplicidade de um traço sólido e partiu para uma construção baseada em bevel e volume.

A montadora britânica, que há 40 anos não fazia uma mudança significativa em seu logo, estreou nessa semana a nova identidade com uma comunicação criada pela agência Spark44, que inclui material impresso, TV e online.

A intenção da Jaguar é rejuvenescer a marca e valorizar a performance ao invés da tradição, alinhando com os planos futuros da empresa.

Abaixo, o primeiro comercial com a nova identidade:

Post originalmente publicado no Brainstorm #9
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Telegraph Media Group, working with Google’s DoubleClick, has beaten AOL and Microsoft to win the Internet Advertising Bureau’s inaugural Future Format award, for a new display ad product.