Hasta La Creative!

Renowned as the people’s champion – Robin da Hood is up to something methinks.
Find out just a little bit more at http://robindahood.com.au/

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É perceptível o avanço das estratégias de F-Commerce. Algumas mais ousadas, outras menos: Vendas diretas, compras coletivas e até Tryvertising aparece por lá. São provas de que esse novo modelo de varejo online já é uma realidade.

Mas o que vale compartilhar aqui sãs as boas ideias, como esta da promo lançada pela rede de fast-food libanesa B2B (Breakfast to Breakfast), de Beirute.

No mural da página da B2B no Facebook, eram postadas fotos de lanches e os fãs da página eram convidados a “marcar” as fotos. Os que primeiro “marcavam” as fotos, ganhavam a oferta. Essa é a razão do nome da promo: “Tag & Win”.

Enquanto realizava a promo, que há pouco foi encerrada, as pessoas ajudavam a viralizar a marca e promover a FanPage da B2B para seus amigos, naturalmente.

Assim que eu gosto! Por isso costumo dizer que a simplicidade é a melhor amiga do engajamento.

Challenge:
In crowded China Smart TV market, product definition of Smart TV is confused by other local brands. An internet TV is not a real Smart TV. Samsung as a later imported brand, has powerful TV Application Store which support countless various Applications download and full-3D audiovisual experience. Samsung should be differentiated with other local brands, and tends to make clear to consumers that no one but Samsung Smart TV can be called “real smart TV”.

Solution:
Install a “Samsung Smart Box” at a site, many different kinds of gifts, such toys as characters of various applications (sports, music, movie, game, SNS etc.), endlessly pop out from the “Smart Box”, consumers can take it for free. Through the direct experience, let consumers know the unbelievable benefits that Smart TV applications can be downloaded for free! CBD(Central Business District) , where is the most white collar-intensive area in Beijing, is chosen as the interesting event site. Carry the activity out twice in rush hours (during the lunch break and the closing time). Promote product focus on the target consumers by interactive outdoor billboard combined with the spread of on-line viral video.

Result:
The activity attracted huge crowds, white collars from nearby office buildings have take part in this interaction. Over 4,000 APP toys have been taken away. Real-time on-the-spot broadcast swept 10,000 people. Viral video has been uploaded and spread across the internet, such UCC website as Ku6.com, youku.com. Also as been forwarded on the Sina micro blogs at the same time from April 19th. Activity attracted increasing attentions and comments. from netizen, received overall good reviews. Judging from the feedback, Samsung Smart TV stands out from other brands, Consumers strongly impressed by activity, and most of them are willing to experience Samsung Smart TV.

Advertising Agency: Cheil, Beijing, China
Chief Creative Officer: Jason Zhao
Executive Creative Director: Jacky Lung
Creative Director: Tody Hu, Nancy Yang
Copywriter: Nancy Yang
Art Director: Hong Luo, Yang Xiang

Style Makes a New Statement

Advertising Agency: JWT, Hyderabad, India
Creative Director: Mark Samuel
Art Director: Sumanth Mani
Copywriters: Alok Yepuri, Mark Samuel
Photographer: Satya Prabhu
Additional Credits: Rajnikanth Borugadda

The advertising watchdog has upheld a complaint that an offer from Groupon exaggerated the advertised value of eyelash extensions.

The long-awaited Bailey review on the commercialisation and sexualisation of childhood has called for a number of clampdowns including banning under 16s from peer-to-peer marketing activity, covering up front-page sexualised press images and restricting the placement of risqué outdoor ads.

Advertising Agency: Euro RSCG Düsseldorf, Germany
Chief Creative Officer: Felix Glauner
Creative Directors: Torsten Pollmann, Marjorieth Sanmartin
FFF Producer: Christoph vom Bauer
Account: Daniel Grube
Actress: Julia-Maria Köhler
Film Production: element e
Director: Georg von Mitzlaff
Camera: Sebastian Winterø
Producer: Patrick Dettenbach, Johannes Pröhl
Postproduction: Pirates ‚n Paradies
Editing: Heike Schugens, Frauke Wolf
Music Composer: Yessian Hamburg
Music / Sound Design: Mathias Willvonseder, Erik Schuiten

Time to switch to Sweet ‘n’ Healthy

Advertising Agency: Orchard Advertising, Bangalore, India
Executive Creative Director: Thomas Xavier
Creative Director: Sagar
Art Director: M G Harti
Copywriter: Shane Alemao

Radioplayer, the online joint radio initiative created by the BBC and commercial radio, has increased its offering by more than 50% since it launched two months ago, and attracted millions of users.