Hasta La Creative!

As the General Election campaign enters its final days, celebrities are starting to show their political colours in a last-minute attempt to help parties snare votes.

Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely – and often disgusting food sources. These ads are a tribute to Bear Gryll’s adventurous palette.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Billy McQueen, Chris Schofield
Senior Art Director: Kelly Lovelock
Senior Copywriter: Matt Simpkins
Producer: Jason Jones
Photographer: Julie-Maree Southen
Retoucher: Denny Monk
Senior Account Director: Fleur Head
Account manager: Katie Loverich

(TrendHunter.com) Insect tattoos could very well be the worst thing you put in your body. Let’s be real here, if not done well, something like this could just look bad.

But evidenced by the insect tattoos seen here, that…

(TrendHunter.com) There are certain designers that can literally take your breath away with their iconic fashion pieces and the Rachel Freire AW10 collection is a prime example. With her meticulous designs and show-stopping…

(TrendHunter.com) For the day of May 3rd, these are the Top 20 trends, which include Geometric Cutout Pants, Sensual Beach-Frolicking Ads and Typography Nerd Tees. The rankings are based on hundreds of thousands of views…

(TrendHunter.com) Model Xu Chao’s eyebrows are barely there in her new photo shoot for the ‘True Blue’ editorial in French Grazia. Chao definitely stays true to that colour. The wonderful spread was shot by the talented…

Last week's study from the Online Publishers Association said ad networks have no positive impact on branding metrics and suggested that ads on premium content sites are better buys for brands. While picking on ad networks isn't a new practice, what makes this study misleading is that there is no clear and accepted definition for what constitutes "premium" inventory. To take it a step further, is choosing between premium (as the OPA defines it) and ad networks even the right debate to have?

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Are you creative? OK, that’s a stupid question. Do you want the chance for your creative to be shown at the USTA Billie Jean King National Tennis Center during the US Open National Championships? That’s a better question.
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With a warm breeze in the air and the TV upfronts heating up, it's time to confirm your plans for the end-of-year holiday selling season. Don't have that plan? You're in trouble.

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Perhaps it’s just us. Yes, it’s definitely just us. But we thought we’d put it to the test anyways.
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