NEW YORK (AdAge.com) — TV Guide magazine has struck a deal with the TV Guide Network and TVGuide.com, properties that have operated under separate ownership since Macrovision sold the TV Guide brand in two pieces.
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No stranger to racy ads, Southwest has dubbed a new PETA ad “too sexy” for its in-flight magazine
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(TrendHunter.com) I’ve never seen anything as cool in the auto department as Ramesh Gound’s revolutionary motorcycle/car concept. Imagine this: a sleek, curvy moped/motorcycle design that turns into a sick sportscar. Come…
LONDON – Mars will air its 2010 version of John Barnes’ 1990 footballing rap on Monday (24 May) as it looks to tap into consumer excitement about the forthcoming World Cup.
(TrendHunter.com) Tattoo artist Thomas Hooper has no problem going to the dark side with body tattoos. The talented inkmaster reaches out to areas that most artists dare not tread.
The staying power of dark ink may be…
LONDON – The collapse of I-Level indicates that the market is shifting away from specialist one-stop shops and is good news for traditional media agencies, was among the more contentious issues raised at Haymarket Brand Media’s inaugural Big Media Debate today.
A simple ambient media idea to animated a billboard without artwork…
Advertiser: Licht für die Welt
Agency: PKP BBDO
LONDON – The Guardian will not ask readers to register for online access in order to make its behavioural ad targeting more precise, delegates at a marketing conference heard yesterday.
Simples. E por isso mesmo genial. Sabendo que o McDonald’s é um lugar onde toda a criança brinca e se diverte, por que não trazer de volta essa sensação para nós, marmanjos?
A DDB de Sydney não só pensou nisso como colocou em prática. Eu achei bacana. E se estivesse por lá com certeza ia pagar um micão e brincar também.
Post originalmente publicado no Brainstorm #9
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Para comemorar 30 anos do célebre personagem dos games, o Google colocou uma versão jogável em seu logo e promete acabar com a produtividade do dia.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — CVS has named Arnold its lead creative shop after a pitch that came down to a two-way shootout between the Havas-owned agency and WPP's Y&R, according to executives with knowledge of the review. The incumbent was another Boston-based agency, Interpublic Group of Cos.' Hill Holliday.
LONDON – Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.
LONDON – Nike has unveiled its epic three-minute new World Cup TV ad featuring stars such as Wayne Rooney, Cristiano Ronaldo, Ronaldinho, Fabio Cannavaro and Didier Drogba.
LONDON – Digital marketing agency I Spy has created an iPhone app for commercial property firm FlexiOffices that takes a consumer approach to finding available office space.
NEW YORK (AdAge.com) — Publicis USA chairman-CEO to staff: "Chevy has lost something in this decision. I am not saying they will fail; or that the agencies they will work with are bad. I am saying that they were disrespectful in this decision."
Inovar em uma categoria onde a concorrência pouco se diferencia, é a grande chance que uma marca tem para alcançar boa percepção e reputação.
A pedidos da Procter & Gamble, sua marca mãe, a Pampers apostou na tecnologia emergente para se diferenciar, lançando um aplicativo de iPad totalmente direcionado para mães de primeira viagem e cheias de expectativa.
O lançamento foi em abril, próximo da data inicial de comercialização do iPad, mas poucos aqui no Brasil ficaram sabendo da novidade.
Batizado de “Hello Baby“, o aplicativo (gratuito e disponível para download no iTunes) permite aos pais acompanhar o crescimento e desenvolvimento do bebê, semana a semana, numa espécie de calendário virtual de gravidez, com imagem em 3d e no tamanho natural.
As mães podem adicionar informações como nome, peso e etc., e compartilhar tudo no Facebook. Mas o que parece ser mais legal é a possibilidade que a mãe tem em colocar o tablet na frente da barriga, simular um ultra-som e se divertir com a família toda.
O principal objetivo com esta nova ferramenta provavelmente seja a busca pela construção da lealdade entre a mãe e a marca, antes mesmo do bebê nascer.
Via BrandWeek
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OK. So let’s get this straight. Maybe we’re in a bad mood or something but what’s up with the outpouring of love for Nike’s new “epic” three minute commercial featuring a who’s who of world famous soccer players?
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A crowd of people on Twitter have a stick up their…oh wait….that got us in trouble a while back. Anyway. It seems everyone is up in arms over Kodak CMO Jeffrey Hayzlett DMing everyone about his new book.
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Uma das mais importantes provedoras de telefonia móvel do Japão, a KDDI, chamou atenção depois de apresentar, esta semana, um hotsite promocional muito legal, desenvolvido especialmente para divulgar a nova linha de smartphones IS, assinados pela AU by KDDI, uma submarca focada no público mais jovem e conectado.
Digite seu usuário do Twitter e lidere uma marcha com seus seguidores. Very, very fun!!! 
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