Cape Times: Press Freedom Day tactical ad

“Once it’s appeared in print, it’s harder to make it go away. World Press Freedom Day, 3 May. Know all about it.”

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze


FT becomes first major publisher to withdraw from ABCe

LONDON – The Financial Times has become the first national newspaper to withdraw from the monthly online audit conducted by Audit Bureau of Circulations.

James Ready Brewery: Billboards

“Help us keep this beer a buck. Share our billboard.”

Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico


Sun Life to target younger audience with new products

LONDON – AXA-owned insurance brand Sun Life Direct is searching for a brand ambassador to front the launch of a series of products targeting younger consumers, as the brand celebrates its 200th anniversary.

Coca-Cola replaces Football League title sponsorship with new deals

LONDON – Coca-Cola Great Britain has struck two three-year partnerships with The Football League and The Scottish Premier League, following the end of its title sponsorship of the Football League competitions across England and Wales.

How to organise an ice cream orgy at the office

A viral video for the Energy drink Amp with a robotic ice cream dealer at the office.

Advertiser: Amp Energy Drink

Inflatable Boat Pools – The Magic Swim Keeps Out Unwanted Visitors When Boating (GALLERY)

(TrendHunter.com) You may enjoy swimming and boating, but you might not enjoy bites and stings–enter the Magic Swim inflatable pool. By simply attaching this kiddy contraption to the end of your yacht, you can swim to…

Design by Performance at Z33 – Performing space

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Performing space extends the theme of the exhibition to architecture. Architects are indeed increasingly interested in activating the spaces they are designing. Lawrence Malstaf and Laurent Liefooghe’s works interact with the gallery space and the visitors continue

What does the coalition government mean for media?

Jeremy Hunt may have been confirmed as culture secretary, but the Tories’ coalition with the Liberal Democrats has left media policy hanging.

Rad Renaissance Rides – The Oneybike Concept Lets You Rock Out Like It’s 1847 (GALLERY)

(TrendHunter.com) If you’re feeling that 2010 is the year to go retro, the Oneybike concept may just be your perfect summer ride. With a look that has not been seen since people were trying to turn lead into gold, this…

MyFonts: Rising Stars

It’s only been a few months since lettering artist and illustrator Laura Worthington made her successful MyFonts debut with Recherche, and already we have a lovely follow-up in Origins. Origins is a semi-connected calligraphic font with a confident, regular flow. Based on hand-lettering with a Crow Quill pen on parchment paper, it has natural, rough outlines that contribute to its subtly antiquated look and feel. Origins features gracious ascenders and descenders for an elegant and somewhat formal look. With 140 alternate characters and ornaments, the font is a versatile toolkit to create unique headlines, titling, invitations, branding and more.

For a collection of similarly styled, hand-lettered catchphrases, check out Worthington’s Greeting Cards font.

The click’n’jump-ligature style that was seen in some commercial 1960s lettering has suddenly become a new craze in digital display type. After fonts like Sinzano or (outside MyFonts) Ed Interlock, Finland’s Fenotype has now released a soft and chubby variation on the same theme. Billboard is a family of six fonts: three weights, a condensed and an outlined version. The family members all have a load of ligatures to make customized settings for every word. To access these ligatures, use an OpenType-aware layout application and write in CAPS.

reprinted with permissions from myfonts.com from their Rising Stars newsletter

Typographic Graffiti Interiors – Faust Art in Brooklyn Features Artsy Black-and-White Scribbles (GALLERY)

(TrendHunter.com) This Faust art is a series of graffiti drawings plastered in an abandoned space. These creations were made by 12 talented artists. On the window of this abandoned store in Brooklyn, the team painted the…

Floating Eco Cabins – The Hill House by David Coleman Architecture is Small but Open (GALLERY)

(TrendHunter.com) The Hill House by David Coleman Architecture takes a cabin-like house and places it on a hillside. This simple house may be small, but it is very eco-friendly.

The Hill House by David Coleman Architecture…

Nike | Write The Future

Todo mundo aqui no B#9 é fangirl dos filmes da Nike e da W+K. Mas quando a nossa gerente comercial — que não liga nem um pouco para futebol — twitta elogiando um filme sobre o tema… isto merece um post.

——–

Minutos depois desse post, nosso outro autor Rafael Merel mandou o texto abaixo. Então, complementando:

A história é escrita a cada instante. E cada decisão tomada, cada ação pode levar para a glória ou o fracasso. Essa premissa é levada aos seus extremos neste novo filme épico da Nike para a Copa do Mundo. Os exemplos vão de Drogba a Roger Federer. De Cristiano Ronaldo a Kobe Bryant. De Ribery a Homer Simpson.

Não bastasse tudo isso, a direção ainda ficou por conta do diretor de “Amores Perros”, “21 Gramas” e “Babel”, o mexicano Alejandro Iñarritu. Simplesmente fantástico. O detalhe curioso é a presença de Ronaldinho Gaúcho entre os possíveis candidatos a protagonistas da Copa. Apesar de nao ser muito a dele, dessa vez o Dunga deu um belo drible na Nike. A criação é da Wieden + Kennedy, Amsterdan.

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Coda Campaign Marks the Extinction of Gas Pumps


Coda Automotive's all-electric four-door sedan doesn't hit roads till next year, but the first advertising for the brand has already begun cropping up in the California market — and it's pretty audacious.

Tattoos for Commitment-Phobes – The ‘Tattoo Shop’ iPhone App Takes the Pain out of Permanent Marking (GALLERY)

(TrendHunter.com) The ‘Tattoo Shop’ iPhone app is a not-so-permanent way to experiment with both crazy and tame designs. After uploading a photo, you can choose from a variety of different tattoo categories to “try on”…

Fiat: Brainstorming

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne De Maupeou; Frederic Temin
Director: Tony Kaye
Production: Première Heure Groupe; Supply & Demand; WAM


Google TV: What Does It Mean for Advertisers?


NEW YORK (AdAge.com) — Google opened up an entirely new store of inventory for advertisers today with Google TV, an interactive platform that collapses the wall between TV and internet in the living room. The service, created with hardware partners Sony, Logitech and Intel, will launch this fall on TVs, set-top boxes and blu-ray players.

Get Off Your Lazy, Game-Playing Ass and Get Outside!

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Perhaps in a nod to rampant obesity. Perhaps in response to the growing atrophy of the human brain. Perhaps in response to the fact it’s not very easy to drink a beer while you’re in the middle of a video game…
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Get Off Your Lazy, Game-Plaing Ass and Get Outside!

div class=”imageleft”img alt=”moosehead_outdoor.jpg” src=”http://www.adrants.com/images/moosehead_outdoor.jpg” width=”150″ height=”83″ //div

Perhaps in a nod to rampant obesity. Perhaps in response to the growing atrophy of the human brain. Perhaps in response to the fact it’s not very easy to drink a beer while you’re in the middle of a video game…
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