Hasta La Creative!

NEW YORK (AdAge.com) — Sports Authority has launched a review of its $35 million to $40 million creative and media account. The review is expected to include creative and media duties, currently handled by Rochester, N.Y.-based Post Central and Interpublic Group of Cos.' Deutsch, respectively

“Lost” acabou. Sim, você já sabe disso, pois está ouvindo a mesma coisa há horas sem parar. Mas os fãs poderão tocar “para sempre” os sucessos fictícios da série, em mais uma iniciativa transmedia dos produtores.

Estou falando de Drive Shaft e Geronimo Jackson, duas bandas que fizeram parte da mitologia de “Lost”, e que terão músicas lançadas na Rock Band Network: “You All Everybody” e “Dharma Lady”, respectivamente.

As músicas estarão disponíveis para o “Rock Band” de Xbox 360 nos próximos dias, e essa é sua chance única de encarnar Charlie Pace e escrever “NOT PENNYS BOAT” na palma na mão. Abaixo, dois vídeos para relembrar:

Post originalmente publicado no Brainstorm #9
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Como você já sabe, a neo-clássica campanha “Get a Mac” acabou. Finito. Já estava na hora, pois como dissemos nos filmes mais recentes a fórmula tinha cansado.

Ainda assim, isso não é motivo para você ficar triste, pois o podcast OneMoreThing editou um tributo de quase quatro minutos de duração com os melhores momentos da campanha que ficou quatro anos no ar.

Assistindo esse compilado, dá para realizar algo que é chover no molhado: os roteiros são ótimos, mas o John Hodgman (ator que faz o PC) é 60% dos filmes.

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Fulham Football Club has signed European sportswear brand Kappa as its technical sponsor and official supplier of sportswear for the next three seasons, effective from September’s 2010/11 campaign.

(TrendHunter.com) Simon Strong has created a magical world and captured his vision through the medium of photography to show his audience what exactly goes through his mind. Surreal and stunning, his work looks as though…

LONDON – Bernard Matthews brand ambassador Marco Pierre White is to be involved in activity on online community Mumsnet in July.

Not only is the responsible party posting tweets that parody both the oil industry and the spin industry — as "Negative people view the ocean as half empty of oil. We are dedicated to making it half full" and "If we had a dollar for every complaint about this oil spill, it wouldn't compare to our current fortune. Oil is a lucrative industry!" — he or she is selling t-shirts.

LONDON – The National Maritime Museum has appointed branding agency SomeOne handle a rebranding project, ahead of the London Olympics in 2012.

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So a new CMO took a gig at a brand and promptly proceeded to fire the agency his predecessor had hired. And the head of the jilted agency is upset? oh please. Get over it.
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From Ancient Rome to the football pitches of Chelsea: this week’s round-up of the best media parties and events of the week, courtesy of the Mail, Virgin Media, AOL, Digital Spy, ESPN and NABS