Hasta La Creative!

There's a premise underlying the ongoing pressure for CMOs to use new tools to recognize and report digital information. You and your agencies probably see it as a way to find proof for your sincere notions about branding and the value of engagement. I worry that many bosses or clients might look at the premise differently. What if it's a plot to confirm their longstanding suspicions about marketing?

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For a truly strange…or over the top disgusting…take on the whole breast feeding thing, be sure to check out the latest from the Ohio state health department.
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div class=”imageleft”a href=”http://www.adrants.com/images/mecal_bladder.jpg”img alt=”mecal_bladder.jpg” src=”http://www.adrants.com/images/mecal_bladder-thumb.jpg” width=”150″ height=”83″ //a/div

OK so this is gross.
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My mother would be horrified at what passes for acceptable advertising subject matter today. Erectile dysfunction. Irritable bowel syndrome. And adult incontinence.
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CHICAGO (AdAge.com) — State Farm has split with its primary digital agency, Omnicom Group's Tribal DDB, Chicago, in a move that could lead to cuts of as much of 25% of the agency's staff.

The global spread of Earth Hour illustrates the power of individuals in the age of social media, says Earth Hour Executive Director and founder Andy Ridley.

“Stroy Master. Soundproof windows.”

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Coliban Mihai
Art Director: Ganin Pavel
Copywriter: Ponomarev Maxim
Illustrator: Kostenko Maxim
Additional credits: Fitzpatrick John Mark, Novikova Nastya
Published: April 2010

Eu não gosto do tom melancólico desse projeto da Stella Artois, que trata a época da publicidade exterior pintada à mão como algo que faz falta na vida das pessoas, como se fosse uma profissão que desapareceu por causa da tecnologia vil e inescrupulosa.

É claro que tem seu charme, uma arte perdida, mas não passa de nostalgia. É o mesmo discurso dos antigos diretores de arte: “Ah, no meu tempo não tinha esse negócio de computador. Era tudo na mão, paste up”.

No curta-documentário de 13 minutos, a Mother mostra a produção de um mural de uma taça de Stella Artois, e que levou 21 dias para ser feito. Ao mesmo tempo, conta a história dos profissionais aposentados, na tentativa de lhe fazer sentir culpa.

Um trabalho manual impressionante? Sem dúvidas. Mas continua sendo só propaganda.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) McQueen is known for integrating art with his shoe creations and the Alexander McQueen Fall 2010 collection is no exception. His shoes have always been to die for.

McQueen’s last collection — inspired…

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If you can get over the fact, Coke is just unhealthy sugar water to which the entire human race is seemingly addicted, then you might be able to enjoy a modicum of excitement for the new limited edition Coca-Cola Light packaging from Karl Lagerfeld.
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