LONDON – Opponents to the Government’s plans to bring the Digital Economy Bill into law before the election are mounting an online campaign to ensure the law is not rushed through the House of Commons.
A Heineken continua sua campanha “Give Yourself a Good Name” com um novo filme, “Boss’s Daughter”. Se você encontrar a filha do seu chefe em uma festa, o que faz?
A criação da Wieden & Kennedy é apenas o primeiro de uma série focado em situações duvidosas do cotidiano, o próximo é “Office Party”.
BEIJING (AdAge.com) –Google's likely shutdown of its Chinese-language Google.cn search engine, the main portion of its China operation, isn't good news for marketers and their ad agencies — but it hasn't fazed them about business opportunities for multinational companies in the mainland, either.
Para lançar seu modelo SX4 no Brasil, a Suzuki vai utilizar o Twitter como principal plataforma de promoção. Quem descobrir (mais vezes e em menos tempo) por quais locais o carro irá passar ao longo de três semanas, leva o próprio SX4 como prêmio.
O perfil @sigasx4 vai revelar pistas dos próximos paradeiros do carro, e o primeiro a responder com a localização correta no Twitter vence a etapa. Um mapa das paradas anteriores ficará disponível no site sigasx4.com.br
A campanha ainda conta com comercial para TV e mídia impressa, onde o Twitter é destaque como ferramenta de lançamento. A criação é das agências África e Bullet.
LONDON – The start of the racing season has propelled the official Formula 1 app into the top 15 in Brand Republic’s inaugural weekly branded app chart.
L’artiste freelance Richard Evans a créé cette oeuvre typographique en découpant chaque lettres de bois au laser et en les peignant à la main. La métaphore de l’eau dans l’évier représente la surcharge d’informations dans la société. Plus d’images dans la suite.
NEW YORK (AdAge.com) — Would you check in to a box of Tampax like you'd check in to a bar on Foursquare? How about a jar of Miracle Whip? P&G, Kraft and a Silicon Valley startup are betting you will, well, at least for charity.
LONDON – HMV is to transform its iconic trademark dog logo (Nipper) into a howling wolf from next week, to promote the launch of the latest vampire film, ‘The Twilight Saga: New Moon’.
NEW YORK (AdAge.com) — Media agencies remain at risk of being totally commoditized, but MediaCom Worldwide CEO Stephen Allan has fought back in his year and a half at the helm.
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Pietro Lorusso
Copywriter: Andrea Stanich
Director: Dario Piana
Production: Movie Magic
Sound: Top Digital
LONDON – Virgin Atlantic is to fly the England team to the FIFA World Cup in South Africa, having been appointed as the Football Association’s official airline supplier.
“The Pacific”, que estreou no último domingo na HBO nos Estados Unidos, geralmente vem acompanhada da frase “a série de TV mais cara do mundo”, com um orçamento de 200 milhões de dólares e produção de Tom Hanks e Steven Spielberg.
Você já viu isso antes, com a sensacional “Band Of Brothers”. E da mesma maneira que o início da série anterior, “The Pacific” traz uma abertura emocional criada pelo estúdio Imaginary Forces, mas com ilustrações que se transformam nos personagens e cenas.
Um estilo bem parecido com os recentes créditos finais de “Sherlock Holmes”.
LONDON – BBC One lead the primetime ratings last night with its police drama ‘New Tricks’ attracting 4.1 million viewers, just beating rival ITV1’s ‘Married Single Other’.
(TrendHunter.com) I’m a bit of a sneaker head and I guess I’m also kind of a foodie so instantly I was drooling when I saw what Nike and French boutique Collette got together to do. The Nike Air Royalty Macaroons were…
(TrendHunter.com) Barcelona-based designer Andres Sarda has been in the business of creating luxurious lingerie and swimwear since the 60s, focusing on femininity and the ability to flatter many different figures. His latest…
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