Hasta La Creative!

div class=”imageleft”a href=”http://www.adrants.com/images/bennetton_its_my_time.jpg”img alt=”bennetton_its_my_time.jpg” src=”http://www.adrants.com/images/bennetton_its_my_time-thumb.jpg” width=”150″ height=”91″ //a/div

With It’s My Time, Bennetton has launched a global search for the next face of its brand.
pa href=”http://feedads.g.doubleclick.net/~a/pkZ5Bj43npO6D0ygnwc3U_-w9b0/0/da”img src=”http://feedads.g.doubleclick.net/~a/pkZ5Bj43npO6D0ygnwc3U_-w9b0/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/pkZ5Bj43npO6D0ygnwc3U_-w9b0/1/da”img src=”http://feedads.g.doubleclick.net/~a/pkZ5Bj43npO6D0ygnwc3U_-w9b0/1/di” border=”0″ ismap=”true”/img/a/p

Em sua nova edição, a Fast Company traz a tradicional lista anual das empresas mais inovadoras da atualidade. São várias categorias, passando por política, tecnologia, games, energia, televisão, publicidade, design, etc.

No ranking geral, o Facebook, que no ano passado foi o 15º colocado, ficou em primeiro lugar, seguido por Amazon, Apple e Google. o Twitter também aparece no ranking, pela primeira vez, na 50º posição. Uma das maiores ascensões foi do Wal-Mart, que pulou do 33º para o 9º lugar.

A única agência de publicidade no ranking geral é a Grey New York, que ficou na 24º posição. E a produtora Firstborn em 33º lugar. Essas escolhas dedicadas a empresas de propaganda e marketing me parece especialmente conturbada.

A Grey New York ficou surpreendentemente a frente de Crispin Porter + Bogusky, R/GA e Goodby, Silverstein & Partners. É óbvio que os critérios utilizados são os dos editores da revista, mas acompanhando o trabalho das quatro agências no último ano, acredito que o ranking seria mais apurado com uma inversão de posições.

Ainda na categoria de propaganda e marketing, aparecem a Unilever e a recém-inaugurada Katalyst, agência focada em mídias sociais do ator-modelo-scripteiro Ashton Kutcher.

Confira a lista completa no site da Fast Company.

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

Tiger Woods is having a press conference tomorrow. To apologize or explain himself or to try like hell to spin something positive out of the mess he's created for himself, for the PGA and for former sponsors. And it's not exactly going over well.

LONDON – TalkSPORT, the UK commercial radio station, has bagged two of the seven live and exclusive commentary packages for the English Premier League.

div class=”imageleft”a href=”http://www.adrants.com/images/dessert_gallery.jpg”img alt=”dessert_gallery.jpg” src=”http://www.adrants.com/images/dessert_gallery-thumb.jpg” width=”150″ height=”131″ //a/div

Ooo! Ooo! Facebook Fan Pages work for marketers! A recent study conducted by Rice University’s Jones Graduate School of Business found companies that use Facebook fan pages can increase sales, word-of-mouth marketing and customer loyalt
pa href=”http://feedads.g.doubleclick.net/~a/kcTv2yzzUc5l3gdyx2gkmDepDwM/0/da”img src=”http://feedads.g.doubleclick.net/~a/kcTv2yzzUc5l3gdyx2gkmDepDwM/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/kcTv2yzzUc5l3gdyx2gkmDepDwM/1/da”img src=”http://feedads.g.doubleclick.net/~a/kcTv2yzzUc5l3gdyx2gkmDepDwM/1/di” border=”0″ ismap=”true”/img/a/p

LONDON (AdAge.com) — The U.K. election, scheduled for early May, has already been tagged the "Mumsnet election," using the country's top parenting website as a metaphor for online, engaged, middle-class women. And top politicians are paying attention to mommy bloggers.

div class=”imageleft”img alt=”greenpeace_aliens.jpg” src=”http://www.adrants.com/images/greenpeace_aliens.jpg” width=”150″ height=”89″ //div

This one’s been out for a while. Say what you will about Greenpeace but this video explains a lot.
pa href=”http://feedads.g.doubleclick.net/~a/ba3fsVyKKO6WooXl1qL-gOXbTDA/0/da”img src=”http://feedads.g.doubleclick.net/~a/ba3fsVyKKO6WooXl1qL-gOXbTDA/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ba3fsVyKKO6WooXl1qL-gOXbTDA/1/da”img src=”http://feedads.g.doubleclick.net/~a/ba3fsVyKKO6WooXl1qL-gOXbTDA/1/di” border=”0″ ismap=”true”/img/a/p

Un beau court-métrage sur l’univers des pirates intitulé “The Curse of the Evil Eye”. Il a été conçu et dirigé grâce à une collaboration entre Yves Geleyn et Remy Tornior. Un sound-design de la part de François Montmayeur. A découvrir en vidéo dans la suite de l’article.

Previously on Fubiz

• Galileo Animation
• Rolls-Royce Ghost
• Garuda Animation

div class=”imageleft”a href=”http://www.adrants.com/images/old_navy_supermodelquin.jpg”img alt=”old_navy_supermodelquin.jpg” src=”http://www.adrants.com/images/old_navy_supermodelquin-thumb.jpg” width=”150″ height=”112″ //a/div

So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand’s ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one – and only one – position.
pa href=”http://feedads.g.doubleclick.net/~a/quWODNm6Mpj-ULm6YhB8bgNtE18/0/da”img src=”http://feedads.g.doubleclick.net/~a/quWODNm6Mpj-ULm6YhB8bgNtE18/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/quWODNm6Mpj-ULm6YhB8bgNtE18/1/da”img src=”http://feedads.g.doubleclick.net/~a/quWODNm6Mpj-ULm6YhB8bgNtE18/1/di” border=”0″ ismap=”true”/img/a/p

The pre-roll online video ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, pre-roll survives, while many other online video ad units have faded into obscurity.