Vish Vishwanath: Photography
Posted in: UncategorizedIn his own words: “My family have been photographers or associated with photography for a long time, and my first decent camera was given to me by my father, via my uncle, to whom my father lent his entire outfit, on the basis that the cameras would be mine when I was old enough. In the meantime, I was given a basic box brownie – camera of champions – to make do with. The shutter button’s spring was so difficult to press, the camera couldn’t be kept still. Two long years later, at the blameless age of seven, my uncle appeared, with an SLR, three lenses, a stack of accessories and filters, and a tripod that nearly took my eye out, as they say.
Behind the works of my favourite classical artists – Constable, Turner, Hogarth, Picasso, Burne-Jones, Rembrandt and of course, DaVinci – lie ways of thinking, research, understanding, that these chaps (always chaps, I’m afraid) possessed and cultivated.
Photographers’ images are of course influential, but as with the Old Masters, the real insights are gleaned from understanding their motives, their research and the efforts made to cultivate the talents they had. There’s plenty of talent around, but it’s nothing without hard work.
I learnt a lot, although not aesthetically, from the late Ansel Adams. The late Barry Thornton’s writings are still hugely influential, and I leaf through the World Press Photo annuals, usually in admiration, ocassionally in mystification — we don’t always agree — but always reminding myself that it’s the people I’m interested in. Here’s to Doisneau, Cartier-Bresson and Capa; David La Chappelle and Annie Leibovitz; Mitch Epstein, Paul Graham, Tom Stoddart and Steve McCurry; Tim Hetherington, Martin Parr and Simon Norfolk; so many photographers, so little space. Here’s to pushing the boundaries a little bit further on.”
Why are you a photographer?
It’s the best way I can find to satisfy my curiosity about the world and it provides me with a reason/excuse to ask questions and find out information.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Probably when I was 18. I was heading off in the summer for a three-week expedition to Tanzania and my parents bought me a proper camera. I’d had plenty of cameras in the past that were a bit tatty or not very good, but this was slick. I vowed to get interested and do the best I could. And I found out that I wasn’t too bad at it.
Were there any particular role models for you when you grew up?
Sure. Steve McCurry is an obvious hero, but I particularly loved the work of the English newspaper photographers and the printers, of course. Photographers like Mike Maloney, Tom Stoddart, John Downing, all those guys and Larry Bartlett the printer. Man, he was good.
Steve McCurry to be sure. I met him in India over the summer, he was shooting the same subject as I was and we met when he came back to Ahmedabad. A massive coincidence that I flew in and he was there too, so we talked a great deal about my project – he was full of advice and suggestions and of course I took all his advice.
Well, it’s easier to become better, faster. Digital has changed everything, cameras are everywhere and we’re surrounded by imagery. I don’t think there’s more good photographers around now, the difficulty of selling your work, writing up the story and making it stand out it still there, and the rewards are there for those who work hard to get them. Certainly photography has become cheaper, and clients often expect to pay much less for it, but coming back to your question, those elements are probably less important with the advent of photoshop. Gone are the days of sending Max Forsythe and a large truck around the world to photograph it for cigarette advertising. You can superimpose the pyramids in twenty minutes now.
A little, not a lot. Indian media is still quite dispersed and it’s hard to find things on the net. The work is quite good and often a very different vision from the work I normally see.
Everything, literally, everything I see around me. I’m constantly looking at things when I’m out, listening to the radio for bits that spark my thoughts and curiosity, and I spend a lot of time on the net looking and researching and learning.
I am researching a project on the world water crisis and the water cycle. We are running very short of freshwater.
Very little.
Usually at the end of every project. I need some time to recharge

Whats your dream project?
I have many. Perhaps documenting the work and dreams of people, getting to know more people is always a winner with me. But maybe something smaller. They say that 90% of all photojournalism is about 10% of the world, and so I have a wish to focus on more ordinary things, the everyday. It’s always more of a challenge to look at familiar things with fresh eyes.
Who would you want to spend a dinner with?
Bob Marley, Stevie Wonder, Kate Bush, but photographically, I’d sit down with Tom Stoddart or Joel Meyerowitz anytime.
Whats on your iPod?
Right now I’ve just copied over The Who, Nitin Sawhney and Amy Winehouse. Driving to San Francisco tomorrow so I’m decided what I’d like for the drive.
Mac or PC?
Mac and I always have been. I can use a PC just fine, but it’s a grim experience.
Vish can be contacted through his website here
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Posted in: UncategorizedBasée à Paris, Elene Usdin est diplômée de l’Ecole Nationale Supérieure des Arts Décoratifs de Paris. Elle est également peintre de décors de cinéma dans un studio d’animation. De nombreuses illustrations et photographies avec une touche surréaliste sont à découvrir dans la suite.
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Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
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Posted in: UncategorizedNBC Confirms Leno’s 10 p.m. Run Will End
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NEW YORK (AdAge.com) — NBC confirmed Sunday that it will end the run of its much-scrutinized and oft-criticized "The Jay Leno Show" in prime time as of February 12, just as its broadcast of the Winter Olympics ends, and make other moves reversing the network's tilt away from the traditions of the broadcast TV business.
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Advertising Agency: MEMAC OgilvyOne, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
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Copywriter: Melanie Clancy
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Via [Ads Of The World]
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Posted in: UncategorizedIntel patrocina badges do Foursquare durante CES 2010
Posted in: UncategorizedDepois da Pepsi, a Intel é a nova grande marca a investir na crescente popularidade do viciante Foursquare.
Para incentivar que as pessoas sejam ativas e conheçam lugares diferentes, o Foursquare dá “badges” como mimos virtuais, são selos que indicam a quantidade e diversidade da sua participação no serviço.
Por exemplo, tem a “Superstar” pra quem já deu check-in em 50 lugares diferentes, “School Night” pra quem saiu depois das 3h da manhã em um dia de semana, “Don’t Stop Believin” para aqueles que foram três vezes em um karaokê, “Pizzaiolo” pra quem já conheceu vinte diferentes pizzarias, etc. São dezenas de badges.
O que a Intel fez foi patrocinar 15 badges específicas relacionadas a CES 2010, a maior feira de tecnologia da atualidade, que termina hoje em Las Vegas. Além da simpática presença no Foursquare, a ação inventiva que os visitantes da CES conheçam o stand da Intel na feira, e participem das apresentações da marca durante o evento.
Os locais exatos para se dar check-in estão sinalizados nos corredores e salas da CES, e a Intel promete prêmios e um Netbook para aqueles que forem mais engajados.
Post originalmente publicado no Brainstorm #9
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