MINNEAPOLIS (AdAge.com) — Alien invaders repelled! "War of the Worlds?" No, that anniversary just passed on Halloween. More like a war of audience attrition — as happens with so many sci-fi serials — for ABC's "V," whose program premiere last week was the highest rated of the new season. In its second week, "V" tumbled 27% to a 3.8/10 rating and share in the ad-centric adult 18-49 demographic.
It occurred to me that if I have any chance of winning the green-lawn championship next year, I'll need a repeat performance. Considering that I'm not a Rain God, this could only mean one thing — I will forever be committed to using my lawn service company.
Renren.com, often dubbed China's Facebook, is re-branding itself as a social networking site for everyone, not just Chinese college students.
For some inexplicable reason, images of people who’ve pissed their pants are supposed to sell Volkswagen GTIs.
LOS ANGELES (AdAge.com) — When Schering-Plough, the pharmaceutical/packaged-goods giant behind brands like Claritin, Dr. Scholl's and Coppertone, sought to move $8 million to $10 million of its $372 million TV ad budget into digital out of home earlier this year, vendors were eager to accommodate them.
As YouTube launches skippable pre-roll video ads, it talks about what it's learned since it stopped shunning pre-roll online-video advertising.
NEW YORK (AdAge.com) — Oprah Winfrey's new cable channel seems like it's getting off to a rocky launch, but in fact, another prominent media property associated with the daytime-TV diva had its own difficult genesis nearly a decade ago.
McDonald's CMO Neil Golden restored my faith in corporate-kind. In front of an audience of his peers, he made a powerful and pointed presentation in which every single Power Point slide focused sharply on his over-arching premise: "Leading with Ethnic Insights."
LONDON – Euro RSCG has scooped the £60 million global Dulux business following a final pitch against DDB.
Découverte du travail du photographe brésilien Gabriel Wickbold, sur son portfolio Carbonmade. Des images pleines de couleurs, avec des explosions de peintures et un attachement particulier au corps humain. Plus d’images de son travail disponible dans la suite.
LONDON – Graham Duff, president of Mediabrands EMEA, is stepping down from his regional group role where he is responsible for Initiative and Universal McCann, at the end of the month.
So what do cheesy pick up lines and turkey have to do with each other?
There's been a lot of discussion about my generation, known as Gen Y or Millennials, over the past several years. As we enter the workforce, we seem to have a polarizing affect and the conversation is sometimes tense. I think it's important for us to be aware of how we're portrayed by the media so we can highlight our positive qualities on the job and disprove the negative stereotypes.
Depois da “Assassination Experience” no Twitter, a Ubisoft revela a campanha de TV e mídia impressa para promover o lançamento do aguardado “Assassin’s Creed II”.
A ideia é básica: mostrar os olhos da morte, vítimas do silencioso Ezio. Os não-gamers podem achar violento, mas joga “Assassin’s Creed” pra ver se esses caras não merecem.
A criação é da Cutwater, com produção da Anonymous Content.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
On this Veterans day, what better way to salute the troops than Military Appreciation Month complete with Harley Davidson motorcycles and super hot supermodel Marissa Miller?
Have a look on this video for Acciona on the youtube page itself and you will see a surprise as below. Advertiser: Acciona
(TrendHunter.com) Tyler Shields is not your run-of-the-mill photographer/director. Recently tweeted by none other than Perez Hilton, his avant garde video (shown above) is truly bizarre in nature.
While he was born in…
Marking Veterans Day, Iraq and Afghanistan Veterans of America and the Ad Council are rolling out a new series of PSAs for the Veteran Support campaign. The outreach effort is designed to help ease the readjustment of these veterans from combat to civilian life.
Pertencente a Sara Lee, a AmbiPur é uma marca de neutralizadores de odores e aromatizantes, também conhecidos como airfreshners, útil tanto para casas, quanto para carros. Aqui no Brasil ela ainda não é comercializada, mas nos Estados Unidos e Europa ela abocanha um grande share de mercado – e é conhecida por suas inúmeras campanhas publicitárias.
Lá na Holanda, a marca fechou uma parceria com a National Geographic, para desenvolver uma nova linha de aromatizantes especiais, inspirados nas regiões de Japan Tatami e Nevada Desert Flower.
A curiosa parceria fez surgir uma campanha que incorpora peças para a televisão e internet. Sem falar num hotsite muito bonito. Nele é possível assistir dois pequenos curtas produzidos em conjunto com ninguém mais ninguém menos que a própria NatGeo.
Os dois curtas são, na verdade, um pequeno tour virtual pelas regiões que inspiraram a criação dos novos aromas, capazes de sensibilizar os visitantes com sons e paisagens maravilhosas.
:: A criação é da G2 Amsterdam.
In this release coming from a focus group about the new Nokia N900, something really scary happened… Here is the long version of the maemoproject Advertiser: Nokia
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
