The Marketing Society celebrates 50th year by announcing ‘Golden Brands’ and ‘Marketing Heroes’

LONDON – Brands including Mini and Google as well as industry figureheads such as Procter & Gamble’s AG Lafley and Tesco’s Sir Terry Leahy, were among those collecting accolades at The Marketing Society’s 50th anniversary celebrations in London on Monday night.

Lobbyists slam product placement consultation

LONDON – The government has been accused by health and education groups of ‘rushing through’ its consultation on the introduction of product placement to UK television programming.

BBC’s Pudsey Bear gains ‘friend’

LONDON – he BBC’s Children in Need is to introduce an additional brand mascot.

Seriously Social competition from 3 mobile launches on Facebook

LONDON – Mobile network 3 has launched the second of its Seriously Social competitions on Facebook, giving entrants the chance to win £30,000 to organise and host their own dream party.

Former Chelsea star Monkou to launch UK glossy quarterly

LONDON – Former Chelsea football ace Ken Monkou is preparing to launch a quarterly aspirational glossy magazine in the UK called Life After Football.

Absolute Radio reports loss of £2.7m for 2008

LONDON – Turnover at Absolute Radio’s parent company TIML was down 8.2% year on year in 2008 to £22m, due to Absolute’s investment in the rebrand and the effect of the recession.

Aegis hires digital experts

LONDON – Aegis Media’s Carat has appointed Gary Reid as head of search, replacing Greg Shickle, who is leaving.

News International clamps down on Sun price margin

Rupert Murdoch’s News International is to hit retailers’ tills to the tune of more than ?12m a year as it looks to clamp down on the cover-price margin of its market-leading brand, The Sun.

Does This Make My App Look Too Big?

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Oh, there’s an app for it alright. Why shouldn’t plastic surgery have its own app? Developed by facial plastic surgeon Dr. Steven Denenberg, you can either look at hundreds of before and after shots, or take a pic of yourself and email the good doc for an evaluation over coffee.

William Shatner for… Dell?

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Dude, yer gettin a… overexposed celebrity who shills for anyone? (Nooo, that’s Rachael Ray .) What I meant was, a new study out from Millward Brown claims they’ve developed a system to rank celebs and the brands they’d be best-suited for.

And to Alltel, a Good Night

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Lame headline? Sure. But let’s not focus on that. What’s better than using Fred Willard in this new Alltel spot from Campbell-Ewald? Better than not using of elves and reindeer like most everyone else? The move to a 1-year plan with FREE, I said FREE, LG Touch.

3 Golden Rules of SMS/MMS Marketing

Vodafone Hutchison Australia (VHA), their sales representatives Big Mobile, and digital agency Tongue (formally known as New Dialogue) were recently reprimanded by the Australian Communications and Media Authority (ACMA) in relation to an SMS campaign for Coca-Cola. VHA and Tongue will pay $110,000 and $22,000 in fines to ACMA for breaches of the Spam Act, […]

Zakati

Advertising Agency: PURE Marketing & Communications, Kuwait

Creative Director : Mazen Dbouk

How to measure ROI on social media

An instructive video that reviews a lot of successful examples of social media campaigns in BTC, BTB or even in Politics. They all made a huge return on investments by starting a social media activity for their business. by Socialnomics

Imaginative Latex Layouts – Highglossdolls Presents Glamorous Shoot for Faulein Ehrhardt (GALLERY)

(TrendHunter.com) There’s something oh-so-edgy about latex, and these photos do nothing to fight that preconceived notion. HighGlossDolls has put together this series to promote their Faulein Ehrhardt fashion label.

The…

Artful Plastic Surgery Sites – Medical Web Sites Compete to Show Their Aesthetic Abilities (GALLERY)

(TrendHunter.com) If your company’s selling art, which plastic surgery certainly is, it’s important to present that image in all aspects. These plastic surgery sites are a representation of how important it is to have a…

Criminal Photo Subjects – Nils Mueller Vandals Photography Captures Crime on Film (GALLERY)

(TrendHunter.com) The Nils Mueller Vandals photo series captures men behaving badly. The series shows hooded men breaking and entering, boxes of pills, railroad tracks, and more. This behavior may not be exemplary, but…

buyresponsibly.org: Shopping cart

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Target: create awareness of human trafficking in the production process of the goods we buy everyday.

Advertising Agency: Saatchi & Saatchi, Switzerland
Executive Creative Director: Derek Green
Creative Director: Philippe Schwaar
Copywriter: Boris Declerck

MorumbiShopping: Vitche, Tikka

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Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director:Ruy Lindenberg
Art Directors: Renato Butori, Henrique Del Lama
Copywriter:Mário Cintra
Art Buyer: Mauro Moura
Published: June 2009

How to make viral advertising in video

A nice video tutorial to learn how Internet has revolutionized the advertising industry. by Epipheo Studios