The American Cancer Society is continuing its push to become the "official sponsor of birthdays" in a new online campaign launched last week. The effort, a continuation of "Creating a World With More Birthdays," is focused on making the society more personally relevant to women ages 35 to 64.
A Adidas começa a fazer valer os milhões que investe para ser patrocinadora oficial da Copa do Mundo, e vai celebrar a África do Sul em uma jornada que cruzará todo o país.
A marca, que também patrocina a seleção sul-africana de futebol, criou uma réplica gigante da camisa da equipe, a chamada Bafana-Bafana, medindo 60 x 48 metros. A camisa vai passar por uma viagem de sete meses em dezenas de cidades da África do Sul, convidando as pessoas a deixarem sua assinatura no tecido.
No site da ação é possível acompanhar a localização atual e o calendário com cada ponto de parada da tour, que começa amanhã, dia 25 de novembro.
LONDON – Adconion Media Group has acquired assets from Joost for an undisclosed sum, a month after the Netherlands-based online video service went into administration.
LONDON – Burt, a software company co-founded by a creative director at Crispin Porter + Bogusky Europe, is to release a free version of its online campaign analytics product on 1 December.
LONDON – Readers of style bible GQ appear to be feeling the economic pinch and are not swiping their credit cards on the latest high-end fashion garments, claims new research.
A evolução em importância e bilheteria dos filmes de super-heróis, ano a ano, nesse gráfico da Koldcast.tv.
Post originalmente publicado no Brainstorm #9
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It’s now fine, or fashionable even, to promote the fact that you’re cutting down on Christmas spend this year. But look more closely at a global expenditure of £15 billion in Christmas present-giving, Dan Douglass argues, and a staggering pattern of wastage emerges.
LONDON – ITV is to screen the final of FHM’s stand-up comedian competition next year, fronted by top comic Ed Byrne.
LONDON – Dennis will be the first publisher to feature InSkin Media’s new format, PageSkin, with its Auto Express website set to a Subaru Legacy launch campaign from tomorrow (25 November).
LONDON – ITV is reportedly offering Jedward, the ‘X Factor’ twins John and Edward Grimes, £50,000 each to replace Jordan on ‘I’m a Celebrity…Get Me Out of Here!’.
LONDON – Outdoor media owner Eye has launched a tool to allow agencies and specialists to use their Eye Tracking research online when planning and developing campaigns.
Sir Michael Lyons, chairman of the BBC Trust, has revived the possibility of a commercial partnership emerging between BBC Worldwide and Channel4 as part of a series of changes to the future remit of the BBC’s commercial arm.
LONDON – Victoria’s Secret, the US lingerie brand, is to launch in the UK.
LONDON – Channel 4 is approaching brands to advertise around a week of Indian-themed programming in January.
LONDON – Alan Doyle, director of integrated communications at mobile operator 3, is to join parent company Hutchison Whampoa’s branding company WHAM.
LONDON – French high-street bank Crédit Agricole has signed up former James Bond star Sean Connery to front an ad campaign pushing the brand outside of France.
LONDON – Microsoft’s Xbox 360 could be the big winner in this Christmas’ battle of the consoles, according to figures from an online voucher distributor.
Advertising Agency: Saatchi & Saatchi, Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M
Released: August 2009
LONDON – Packaged goods giant Reckitt Benckiser has named two lead global media agencies to concentrate media buying relationships for its 17 Powerbrands.
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