Government to release public advertising value guide
Posted in: UncategorizedLONDON – A forthcoming government guide, announced today, could remove inconsistencies in the way government departments assess the value of their advertising.
LONDON – A forthcoming government guide, announced today, could remove inconsistencies in the way government departments assess the value of their advertising.
LONDON – 20th Century Fox is to promote Avatar, its new 3D release from Titanic director James Cameron, through a six-figure campaign across Bauer Media’s magazines, radio stations, TV channels and websites.
LONDON – AOL is preparing for life without Time Warner by unveiling a fresh brand identity, which it claims will help it stand apart from its rivals as an independent content-driven company.
LONDON – Kristof Fahy, Yahoo!’s vice-president of international marketing, is leaving his role to join William Hill next year.
LONDON – O2’s head of sponsorship and events, Mark Stevenson, has been promoted to head the mobile operator’s new segment marketing division as it steps up its assault in non-traditional categories.
Une vidéo intéressante et baptisée “Escape From Tomorrow” autour d’une journée type dans la vie du professionnel de BMX Nigel Sylverster. Un travail réussi de l’agence 13thWhitness. A découvrir, la vidéo complète dans la suite de l’article.
LONDON – A group of 35 freelance producers have launched an online resource called The Poolhouse, to act as a central access point for agencies looking for freelance production talent.
LONDON – Two recently-redundant creatives, one from London, have won Peperami’s controversial “crowd-sourcing” competition.
LONDON – Green Thing has set up a spoof website based on Amazon and commissioned testimonials from John Humphrys and We Are Scientists about the benefits of getting Nothing for Christmas.
LONDON – Growers have warned that families face a shortage of Christmas trees as European producers shun the British market.
Did you know that an average european flight produces over 400 kg of greenhouse gases for every passenger? That’s the weight of an adult polar bear! Advertiser: Planestupid.com Agency: Mother, London, United Kingdom Production company: Rattling Stick Director: Daniel Kleinman Producer: Johnnie […]
SAN FRANCISCO – Google has acquired US online display ad customisation start-up Teracent for an undisclosed sum.
LONDON – Npower has hired Piers Morgan to front an advertising campaign that urges consumers to stop using electricity for one hour on Christmas Day.
LONDON – Travelodge has lodged a complaint with the Advertising Standards Authority over Premier Inn’s £29-a-room Christmas promotion fronted by comedian Lenny Henry.
LONDON – Travelodge has lodged a complaint with the Advertising Standards Authority (ASA) over Premier Inn’s £29-a-room Christmas promotional campaign fronted by the actor Lenny Henry, according to The Times.
A nice video test in Paris of the new free application for iPhone named iLingual. This app helps you translating what you say in live. Just need to speak on the iPhone! Download the free iLingual app for iPhone advertiser: iLingual iPhone app
Le concept de cette publicité est simple mais original : parler de ce que contient vos produits ménagers, comme par exemple les différents éléments chimiques de Shiny Suds. Un spot réussi et drôle, conçu par l’agence Droga5 New-York et Method.
“If you don’t do it for him, do it for him. New Golf. Ecological, economical.”
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Olivier Borst
Published: September 2009
Voici trois affiches pour la marque Fiat et son nouvel utilitaire, la Fiat Ducato. Une baseline efficace “Vous réfléchissiez à changer votre van ? Voici le nouveau Fiat Ducato.” et des visuels très parlants. Le tout par l’agence de publicité Giovanni+Draftfcb Brazil.
Voir les précédentes campagnes Fiat.