LONDON – Microsoft has launched a four-week multimedia promotion with Global Radio’s Heart FM and girl band the Sugababes to support the Windows 7 operating system that launched last month.
LONDON – Digital marketing agency LBi has appointed Frank Pedersen, a former client partner at AKQA in London, to the newly created position of US chief operating officer.
Une collaboration entre la marque française Le Coq Sportif et le studio hollandais Raar pour cet élégant concept-store. Une traduction graphique originale pour ce lieu dynamique, grâce à une structure légère et linéaire qui guidera le client dans la boutique. Plus d’images dans la suite.
NEW YORK (AdAge.com) — Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media planning and buying account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in a statement. Both had previously worked with the packaged goods giant. Shops from Omnicom and WPP also pitched the business.
LONDON – TBG London will be the first media agency to revolutionise the way media is bought on social networking sites, through the new automated management system for display advertising.
Se você tem coragem, a sorte lhe ajuda. E nesse caso, faz um pint de Guinness atravessar a cidade até chegar na sua mão, e sem derramar uma única gota.
Criação da BBDO New York, com produção da MJZ.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Reckitt Benckiser has shared its estimated £800m media planning and buying business between Havas Media and Publicis Groupe following a six-month global review process.
LONDON – Reckitt Benckiser, owner of brands Vanish, Veet, Clearasil and Dettol, has consolidated its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe.
LONDON – Apple is considering introducing advertising on its iPhones, iPods, computers and Apple TV which users would have to watch or listen to before being allowed to use the products.
LONDON – US soccer is looking to bring back a taste its 70s heyday by reintroducing the North American Soccer League brand – for the country’s second division.
NEW YORK – MSNBC.com is to take control of the @BreakingNews rolling news service on Twitter, which has more than 1.4 million followers, in a deal with Dutch firm BNO News.
A new stop motion video clean it up! Advertiser: Orbit Agency: Evolution Bureau, San Francisco, USA Executive Creative Director: Stephen Goldblatt Agency Producer: Christine Gomez Earned Media Director: Craig Batzofin Artist: Goons Music: Keep It Clean Music Company: Camera Obscura Production […]
Il s’agit d’un court-métrage expérimental sur la transformation des formes physiques. Imaginé par Selfburning, voici une recherche en vidéo qui montre les différents sens du mot “terrain”. A découvrir en images et en animation 3D dans la suite.
Portfolio Selfburning.
LONDON – Endemol has acquired UK producers Tiger Aspect, Darlow Smithson and Tigress from media group IMG, for an undisclosed sum.
BBC Worldwide, the commercial arm of the BBC, will no longer be able to expand its activities through mergers or acquisitions like it did with travel group Lonely Planet two years ago, it was announced today.
LONDON – The Rubicon Project has hired Bas Seelen as director of publisher development for Northern Europe.
LONDON – Shazam, the digital music brand, has launched a special (Red) edition iPhone application, from which 20% of sales revenue will be donated to the Global Fund to fight Aids, tuberculosis and malaria.
LONDON – Informa, the events and publishing group, has confirmed it is in talks to acquire German publisher Springer.
LONDON – Now that ‘Jedward’ – 18-year-old Irish twins James and Edward Grimes – have been voted off The X Factor and are no longer subject to the programme’s contractual restrictions, the duo have reportedly received several requests from brands hoping to tap into the media frenzy surrounding them.
LONDON – Lloyds TSB has launched a campaign targeting customers who have been affected by recent flooding across the country.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
