Hasta La Creative!

LONDON – As the effects of the recession bring dinner parties back into fashion, Channel 4 is jumping into the mix by developing a Facebook app modelled on its hit show Come Dine With Me.

LONDON – Debenhams will return to TV advertising tonight (19 October) for the first time since 2007, as it launches a new brand identity

Dédié à la création digitale et numérique, le festival Offf propose des conférences, performances, projections, workshops et concerts durant 3 jours. Après Lisbonne et Oeiras, OFFF 2010 s’installe à Paris en Juin à la Grande Halle de la Villette. Fubiz est partenaire de l’événement.

Le thème de l’édition 2010 : “Nostalgia for a past future”. L’équipe du Festival à déjà dévoilé une dizaine de noms, parmis les cents designers participant à la manifestation : The Mill, Koichiro Tanaka, Daniel Shiffman, Joachim Sauter, H5, Non-Format, DixonBaxi, Firstborn, Keith Schofield, Dvein, Sosolimited, Steven Heller ou Craig Ward.

Bonus : Facebook et Photos du OFFF 2009.

Previously on Fubiz

• Playground Festival
• VisionSonic Festival
• Melbourne Writers Festival

This week, Fox Sports and Burger King drew ire for an offensive animated segment poking fun at Jessica Simpson’s weight. The segment, aside from being in bad taste, was beyond insulting to women of all ages. Both Fox and Burger King have issued apologies to Simpson, but it may be too little too late, pointing out, yet again, that making fun of a woman’s weight is still acceptable, especially when done in a chest-thumping manner.

It doesn’t stop there. Ralph Lauren was also under fire this week for a print ad that was photoshopped to ridiculous proportions — the model’s head appears to be about twice the size of her pelvis. When called to the carpet, this is what Lauren had to say:

“For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”

Apparently, quality, integrity, and brand standards are quite slim. The model, size 4, 120-pound, 5-foot-10 Filippa Hamilton, claims she was fired in April for being “too fat.”

Meanwhile, German magazine Brigitteannounced they would only use “realistic” women in their magazine from now on instead of professional models, prompting Chanel uberdesigner Karl Lagerfeld to pronounce that no one wanted to see “curvy” women and that only “fat mothers” object to thin models, despite the overwhelming approval of American fashionistas to plus-size model Lizzie Miller’s nude photo in Glamour last August, as well as the success of Dove’s “Campaign for Real Beauty.” To me, as well as many other women, healthy always trumps skeletal.

It bothers me that it’s 2009, and we’re still talking about body-image distortion in advertising. True, I could point out how these ads contribute to eating disorders and low self esteem, but what bothers me more than anything is that this standard is still only applied to women. These archaic standards still say that fat (ie: larger than a size 4, which is a standard sample size) equals lazy, sloppy, and unworthy of respect and basic human dignity, despite studies showing that an average American woman wears a size 14. There has to be a balance somewhere between art and commerce; a size 16 woman’s money is as legal tender as a size 2’s, is it not?

Sara Barton is a copywriter, social media strategist, and avid blogger in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.

LONDON – The Central Office of Information has shortlisted three agency collaborations to battle for the Government’s £250m media buying requirements, the biggest media account in the UK.

LONDON – The Press Complaints Commission is to break with its own procedures and investigate Jan Moir’s column in the Daily Mail about the death of Stephen Gately, in part because of pressure from Twitter users.

LONDON – John Lewis is rolling out a national campaign marking the re-launch of its brand slogan – ‘Never Knowingly Undersold’.

LONDON – Spotify has signed its first deal with a UK mobile operator, offering its subscription service on 3UK’s Android HTC Hero handset.

A ideia você já viu em 513 comerciais de automóveis, “aquele que sonha ser outro”, mas a execução dessa ação é divertida. Balões de pensamento distribuídos em um estacionamento.

A criação é da Ogilvy da África do Sul.

Post originalmente publicado no Brainstorm #9
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O Maxlist é um aplicativo criado em torno da plataforma do Youtube, melhorando a experiência de compartilhar e assistir vídeos online. Ele torna possível que o usuário crie uma lista de vídeos, enquanto vê e procura por outros (uma funcionalidade que, até então, o Youtube não nos proporciona). Depois de criar uma lista de vídeos (ex: my 5 greatest fun videos), seu Maxlist é fácil de compartilhar pelas redes sociais (através do Twitter, Myspace, Facebook, blog, e-mail, etc). Curtiu a idéia? Então dá uma olhada no vídeo tutorial:

Esta foi a idéia encontrada pela DDB Oslo para aumentar a presença substancial da Pepsi Max no universo digital tão consumido pelos jovens noruegueses.
Ao lado dos Estados Unidos, os países escandinavos, dentre eles a Noruega, são os campeões no uso de novas tecnologias como celulares, computadores e internet.