LONDON – Online ad revenues held firm in the three months to June 2009, remaining static despite a slump in total UK adspend, according to figures from the latest Quarterly Survey of Advertising Expenditure.
LONDON – EA has partnered with MSN to create a campaign promote the latest game in the Need for Speed series.
LONDON – Google has launched a display ad exchange, which its says will change the way advertisers buy ad space, in a clear challenge to Yahoo! and Microsofts’ dominant position in the display ad market.
LONDON – Samsung is promoting its new handset, the pink B3310, in a two-week tie up with 3am.co.uk, the Daily Mirror’s new standalone gossip website.
Upon reading a recent article on CNN.com, “7 Great Places To Work,” I happened upon Maya, a creative consulting firm in Pittsburgh, PA. At Maya, once an employee and new parent finishes his or her paternal or maternal leave, the creative agency allows the parent to bring that newborn baby to work.
This article got me thinking: if this industry is supposed to be on the cutting edge and creative, then how come more advertising, design, marketing, and other communication companies do not top these types of lists?
As this industry demands more and more hours and brain power, some “big idea power” must be allotted for the HR department.
Jinean Robinson is a CCIO (Chief Creative Infections Officer) in this industry for over eight years, specializing in creative strategy and implementation, 360 branding, and brand development. Join her @Twitter or her firm Germ, LLC.
Une proposition et campagne pour la marque de transport DHL intitulé Maxitransport. Un bel exemple du travail de l’étudiant Pavel Bondarenko dans le cadre de son expérience chez JWT Frankfurt. Il est actuellement étudiant à l’European School of Design. Plus d’images dans la suite.
Bob Lutz, General Motor Co.’s Vice Chairman for Marketing revealed Buick’s new tagline to Automotive News, said to be launched Monday, September, 21. “The new class of world class,” is the new statement for what is currently a vague, “Take a look at me now.”
The new tagline is definitely more concentrated on attracting a higher class of people, which seems to be the direction Buick is heading. It all seems to be part of Lutz’s aggressive “return from retirement” brand renovation. The push is certainly onward and upward.
On its way, however, Lutz and Buick stopped briefly to dis the ever-popular Lexus. Los Angeles has been the venue for a series of “knocks” at the luxury brand with billboards stating, “EX your Lexus,” and “Goodbye, road rage. Hello, road envy.” At least Buick’s not being subtle.
Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
Agency: Cheil Communication, Indonesia
Creative Director / Copywriter: Galvin Sanusi
Art Director: Hendro Pranoto
Account managers: Nyiayu, Dony Munaf
Photographer: Handi Karya
Retoucher: Rudy
(TrendHunter.com) The gallery above features an editorial shot by Craig McDean for Interview Magazine called ‘Gimme More’ that encompasses sex, glamour and creativity—three things that make fashion so alluring.
In the…
LONDON – The outdoor industry needs to improve the quality of its research to increase its proportion of media spend, say industry leaders.
LONDON – The Society of Motor Manufacturers and Traders (SMMT), the body which represents the UK automotive industry, has called for the Government to extend its scrappage incentive scheme.
Une technique très impressionnante par Ingrid Siliakus, un artiste et architecte du papier produisant des bâtiments en papier tout en 3D. Doté d’un œil qui porte une attention particulière à la symétrie et aux détails, il reconstruit avec patience les monuments du monde entier.
(TrendHunter.com) When I think of McDonald’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the McNuggets, and occasionally their Sausage McMuffin.…
LONDON – E45 Cream, the brand for dry skin, is launching a £1.5m TV campaign to promote E45 as an everyday product for the whole family.
NEW YORK – Microsoft’s newly launched Bing is the fastest-growing top 10 US search engine, according to a Nielsen report.
LONDON – Internet brands Google and Amazon.com have weathered the recession better than most other global brands, both seeing the value of their brands grow by over 20%.
The best viral video show on the web If you want to know what is viral this week, you need to watch every week this top 3 viral videos. All the weekly archives are available here. if you want this show on your blog, just copy/paste this code in the HTML of you post or yout side bar. the […]
LONDON – TradeDoubler has confirmed the appointment of Simon Burgess as UK managing director and regional director, UK and Ireland.
LONDON – Starbucks is set to hand free wi-fi access to holders of its loyalty card scheme as part of an upcoming revamp of the coffee chain in the UK.
(TrendHunter.com) As the month of October draws ever near, jack-o-lanterns and pint-sized candy bars can be spotted all around you. With this festive month comes the celebration of all that is ghoulish, and with these hilarious…
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