Hasta La Creative!

offering a large selection of designer baby clothing in a variety of styles and sizes.

Découverte d’un court-métrage réalisé par des étudiants de la promo 2009 de l’école Art FX : Sushi Express. Une vraie prouesse technique car il a été tourné entièrement avec un Canon 5D Mark II et utilise un tracking de la tête 3D sur l’acteur principal.

L’histoire : en 1930, au beau milieu de la nuit, le parrain de la mafia italienne vient porter plainte au commissariat central de Chicago car on lui a derobé un bien précieux.

Site officiel.

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Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Associate Creative Director: Tom Scharpf
Copywriter: Crockett Jeffers
Director of Broadcast Production: Craig Allen
Production Company: MJZ
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Editorial Company: Final Cut
Editor: Rick Russell
Post Production: The Mill
VFX Supervisor: Angus Kneale
Senior CG Artist: Ben Smith
Music Company: Elias Arts
Composer: Dave Wittman
Sound Design: 740 Sound Design

After Cannes and all the recognition many commercials and agencies have received, I feel it’s only fair to nominate five commercials that are on the other side of the spectrum. Usually, I like to write about advertising commercials or campaigns that are noteworthy, but lately, there seems to be a lack of stellar campaigns (besides the few I’ve outlined in past postings and, of course, at Cannes).

Due to this lack of creative advertising commercials, and the plethora of horribly bad ones, I managed to poll a few people about which ones make them want to change the channel the most. Here’s a list of the top five.

5. Five Dollar Footlong, Subway
Although the business concept of a $5 bargain meal is great and has caused numerous other restaurants to follow suit, the commercials are becoming annoying and missing creativity. Having different “customers” sing the theme song makes it seem as if this ad agency was procrastinating and threw this together at the last moment. Does it make me want a sandwich? No, it makes me wish I have TiVo to fast forward through it.

4. Volcano Taco Wedding, Taco Bell
First, as a woman, this commercial makes me so angry. If groomsmen showed up to my wedding sweating profusely, I would hurt someone. But, back to the point, I understand it’s a hot and spicy taco, but is it necessary to overreact to the point where it’s ridiculously stupid?

3. Toasty Torpedo, Quiznos
In the words of a fellow YouTuber, ”What was Quiznos thinking?” This commercial is beyond racy. I’m sure everyone agrees with me when I say, “Enough with the sexy sandwich campaigns!” I’ve noticed that the commercial has since been changed to something more family-friendly, but that doesn’t mean we all don’t notice and realize Quiznos messed up. Even YouTube has a montage of Scott saying, “Put it in me.”

2. Somebody’s Watching Me, GEICO
The pile of money with eyes is driving me nuts. The song alone will be stuck in your head for days. I do have to say that I absolutely love the commercials for Geico with Flo, but a pile of money that follows people across the country chasing after cars? *click* Change channel.

Drumroll please… and the worst commercial goes to –

1. The Young and the Wireless, Verizon Wireless
This one doesn’t really need an explanation. My friend said it best when she said, “Who was the executive that approved those commercials?” Not only is this commercial void of being catchy and interesting, a two year-old could have come up with something more creative.

LONDON – An online ad linking through to a trailer for the film I Love You Man featuring a conversation about oral sex has been banned by the Advertising Standards Authority.

LONDON – New research has emerged from London South Bank University that questions the long term impact of marketing on consumer purchasing.

NEW YORK (AdAge.com) — Viewers who flocked to coverage of Michael Jackson's memorial service Tuesday saw many wondrous sights, ranging from the entertainer's daughter speaking in public to a re-creation of his famous composition "We Are The World." What they didn't see, at least on most TV networks, were commercials.

NEW YORK (AdAge.com) — Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing, TV and radio have wondered throughout this recession how much of their troubles they can blame on the cyclical downturn — and how they can pin on big structural changes in the business. New York's plans to help its media sector, introduced Tuesday by Mr. Bloomberg after the city consulted with many prominent media executives, seem to represent a vote that something fundamental is happening.

Ad Agency: C3, Beirut, Lebanon
Creative Director: Adam Serhan

Via [Ads2Blog]