Hasta La Creative!

Amazing video clip for the new song Da Mystery Of Chessboxin’ from the Wu Tang Clan made in Lego toys

While everyone’s all a Twitter over EA’s Act of Lust Booth babe stunt, consider this: If the Booth babes were Booth Dudes and the rules were the same, would anyone care?

Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Published: August 2009

It would be pretentious to speak about the emergence of online media as if it were…news. However, it is vital to address the fact that, despite the advent of the Internet, there remains a divide within the “connected” of the digital divide. Avant garde disseminators will tell you that marketing efforts are still being improperly implemented through online venues.

Leveraging the web correctly for business requires both the left AND right side of the brain; there is an art & science to web marketing applications-particularly in the field of web writing.

You can see web writing being utilized for various online mediums: websites, webzines, e-newsletters, blogs, Internet advertisements, and social networks, among others. However, it should not be dismissed as a task that can be done by a web designer or art director; it’s a craft that is developed through experience. Therefore, web writing should be delegated to professional writers.

Some of the variables of web writing that ROI is contingent on are: SEO, Meta tags, keywords, links, titles, and of course, content. Many writers are aware of some of these terms, but don’t know how to apply this knowledge when developing copy.

It would be a waste of time to delve into each of these terms, as their meanings are easily accessible on the web. I will, however, illustrate what makes good web copy, and elaborate by providing some examples.

1)      Wait…what were we talking about?

-Consider your topic. There are programs online to determine what the most important keywords are for any given topic; utilize this tool to determine which terms to include in your web copy.

2)      Pithy the Python says “WRAP IT UP, SON!”

-Concise, cohesive copy is the elixir of web writing.

3)      Want Supercalifragilisticexpialidocious web copy?

– Limit your vocabulary. To optimize SEO, you want controlled word usage so that your content is included in search results; stick to keywords and synonyms.

4)      I like em’ chunky.

-Both readers and search engines favor “chunking.” In fact, 79% of readers prefer “scanning” to “reading.” Techniques like creating sections, headlines, subheads, bullet points, and lists improve SEO.

5)      Links are a site’s best friend.

-To increase credibility, link to outside websites and resources. Outbound links encourage inbound links from other sites and improve SEO.

For a great example of web copy that utilizes linking and chunking, check this out.

Rohan Raj

Syrupy schmaltz. Finessing perpetual cadence. Boundless behemoth.

Absence of mutual exclusivity? Priceless…

www.twitter.com/dweomerlak

www.linkedin.com/in/rohanraj

CHICAGO (AdAge.com) — Publicis and Corona Light are splitting up only one month after getting together over a potential conflict of interest. Corona parent Crown Imports handed Publicis the brand last month without a review, a decision based in part on the former Heineken shop's extensive experience in the import-beer category. It turned out, however, that Publicis' experience in the category was a little too current: The agency is in advanced discussions with Anheuser-Busch InBev about a global assignment for its Becks brand, according to people familiar with the matter.

Twitter is trying to make itself more a more useful and successful marketing tool with a new "Twitter 101" site that offers up tips on getting started, best practices, and studies of many of the well-known cases (Dell, JetBlue, Comcast, Naked Pizza) as well as a few of the less-documented ones (Teusner Wines, Pepsi).

LONDON – In perhaps the most high profile pronouncement so far on the controversial issue of behavioural targeting, the chief executive of Walt Disney has declared his support for the technology and its commercial capabilities.

MINNEAPOLIS (AdAge.com) — Amnesiac Samantha (Christina Applegate) tried to recover her memory. But it was viewers — and to some degree, ABC — who seemed to forget how promising this comedy once was. After a dazzling debut as a partner to "Dancing With the Stars" in fall 2007, "Samantha" fell once it was shuffled off to other time slots.

What did the Twitterverse care about this week? For starters, President Barack Obama, thanks to the buzz surrounding his prime-time press conference. At his peak, on Tuesday, there were 32,554 posts that included Obama in them — enough to just barely squeak past a certain boy wizard.

LONDON – Project Canvas, the proposed open web-TV joint venture between the BBC, ITV and BT, has set out a regulatory timetable for its planned launch in 2010, which includes a wider industry consultation and views on additional information published today.