Mais uma tentativa da Ray-Ban de gerar buzz na internet, depois do camaleão turbinado. Dessa vez o ícone é um novelo de lã.
Criação da Cutwater, com produção da Caviar.
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Post originalmente publicado no Brainstorm #9
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Two pro bono campaigns were honored last week with the third annual Corbis Creativity for Social Justice & Scholarship at the 88th annual Art Directors Club Awards in New York. Winner of the professional category was Ogilvy & Mather Werbeagentur, Frankfurt, Germany, while the student category winner was Designmatters at Art Center College of Design, Pasadena, Calif.
Une idée décoration et design par l’artiste italien Guido Costantino, sobrement intitulé Sprout Vase. Il s’agit en effet d’un original vase avec un support des fleur grâce à une simple toile blanche. Un rendu étonnant. Plus d’image dans la suite
Most of the wonderful people on the Small Agency Diary are part of shops that are easier to define. But, here I sit, the crazy guy from Portland who talks about radio all the time. It occurred to me that it would probably make sense to talk about what, exactly, we do.
Every time we see a cancer ad, it’s like “Oh please, not again with the sappy emo crap.” But that’s not the case here.
This is an excerpt of an early 2009 interview with a McDonald’s Coffee-Banger Street Lieutentant who asked to be kept off the record. I asked him what he would do with $100 Million…
“A hundred million? We’d use 
it to knock Starbucks the *&^% out! Yeah! We’re tired of that punk chain hanging around. Don’t they know who we are? We are Mac-Don-Olds! MacD. Or Big Mac, to our friends. And that Starbucks been runnin things for too long. I thougAwright man, so here’s the story. Starbucks been cornerin the coffee business for a while now, you know? And for us, that was too long. They lost their focus. Got sloppy. Opened too many stores. Charged too much. People got tired of goin there, ya know? So, other shops started hanging out on their turf, right? Dunkin’ Donuts. 7-11. Caribou. They all make a pretty mean brew. And, you know what? A dude don’t have to wait in line for no 20 minutes at those other places, or use fancy terms that don’t make no sense! A grande means small! What? All them other places produce quality product…and it’s all about gettin’ caffeine into the blood, right? Mmm. I can feel it now.ht we had ‘em a couple months back, but they hung on like a booger. But we got the credibility, ya know?
We were just watchin, you know, playin’ it safe for a while, but then we got tired of those little coffee-bangers running around…this is our turf. They was ruining da whole coffee business! We are Mac-Don-Olds. King of all these streets! Why not let the real King take over? We brought in all the heads, the bosses, and met out at Hamburger U. It was decided to sock it to ‘em! Free Coffee Mondays. Everywhere. Give it away, earn their trust, then sell it, sell it, sell it! All the way to the bank.
(KFC tried to do it with chicken… Chicken? Who wants to walk around with a chicken breast in their hand!? Man, give ‘em a Coke! But not a hunk of chicken!)
Anyway, Starbucks started runnin’ around, not sure which way they was goin’…sending out crazy messages that they weren’t “special,” just a regular cup of Joe. What regular coffee costs $4? Well, they cut their own brand apart, right out from underneath their own-selves. Punks! But, they still here. So, now we gonna finish it, And, after we’re done with Starbucks, we goin’ after that creepy-King-looking %*&!)$&@#+)$ that plays with sponges…”
And there you have it…McDonalds once again to make the streets a virtual coffee war zone. AdAge printed a story this morning, speaking with Neil Golden:
“I assure you that we’re going to be surrounding the consumer with very relevant messaging,” said Neil Golden, chief marketing officer, McDonald’s USA. He said the initial ads “will pulse on and off very strongly through the summer, with sustained weight well into 2010.”
The fast-food chain won’t state how much they’re going to spend overall, but the goal is to add $100 billion to the bottom line in 2009. With McDonalds on the prowl again, the other competitors are circling the wagons for the upcoming battle.
Starbucks, after directionless floundering a month ago, finally responded by running full-page newspaper ads designed to tell their story and to warn consumers not to “trade down.” This marks the first branding campaign of any weight in years, and comes six months after Wieden & Kennedy quit the account, citing that Starbucks did not seem receptive to driving the brand forward.
One has to wonder at the recent choices made by Starbucks, and their new agency, BBDO. They’ve closed 600 stores, cut 1000 jobs, and sent out conflicting messages that stated “we are like everyone else” but “we are still the premium choice.” To top it off, they choose newspaper, a medium that is failing in its own right, to deliver their messaging?
Time will tell if Starbucks is able to survive in the long-term, but one thing is certain: McDonalds is coming. Again.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.
March Madness lasts only three weeks, but Metric Madness goes on all year long. What is Metric Madness? It's the notion you can run anything by the numbers, and it's become the hottest concept in business today. The marketing community eats this stuff up. Nobody generates more data than they do. Hallelujah! "The Singularity is Near," as Ray Kurzweil wrote in his book of the same name, and marketing people can't wait to join the revolution. I'm not too sure.
By now we've all heard (and likely forgotten) about the great terror scare of April 27 when someone, somewhere in the Obama administration — apparently suffering from massive head wounds — decided it would be a grand idea to chase a Boeing 747 around lower Manhattan with an F-16.
E não é que o mais inimaginável aconteceu? Sempre eu estive bem atento as tendências da publicidade, principalmente ao que diz respeito ao pensamento que enxerga tudo e qualquer coisa como uma mídia, um meio de comunicação. Um copo, um carro, um poste. Tudo é mídia! Porém, tem algo que me desperta uma curiosidade e um interesse ainda maior: estou falando do “senso de oportunidade“. Na publicidade isso ocorre comumente. Já disse uma vez sobre uma ação promocional que rolou no Reino Unido, realizada pela Innocent Drinks durante uma forte nevasca que atingiu a região. Até esse ponto, beleza, nenhum problema. Agora, a empresa nova-iorquina GoGorilla Media, especializada em “non traditional media” teve uma idéia totalmente incomum na última semana. Levando em conta que um monte de americanos estavam com medo dos acontecimentos relacionados à gripe suína, tentando se proteger usando máscaras anti-virais, eles pensaram: então por que não estampar imagens/mensagens de anunciantes na frente dessas máscaras e transformar essas pessoas em embaixadoras da marca (anunciante)?
Bizarro, absurdo e genial ao mesmo tempo. A GoGorilla Media diz que muitas máscaras estão em falta nas farmácias de Nova Iorque. Assim, eles começaram a “doar” máscaras anti-virais para a população caso elas aceitem usá-las com estampas de anunciantes na frente. “Ter uma marca estampada em sua máscara agora é o preço para não morrer“, brincou o Gawker, lugar de onde tirei essa notícia.
Abaixo, você pode ver o e-mail marketing que a GoGorilla Media está espalhando nos Estados Unidos. Adoraria poder gerar uma discussão nos comentários. Diga o que você achou e a gente começa a discussão 
(TrendHunter.com) The official website for these crazy boards asks “What happens when you combine rocket science and longboards?” The answer is Tarantula Trucks.
These spider-like boards (hence “Tarantula” Trucks) are…
Recently, Nielsen and Pew confirmed what we all know: People's participation in social networks is up, way up. In 2008, 23% more of us have filled in profiles at social networks and more than 70% of us use some form of social-marketing tools — even more than who use e-mail, according to Nielsen.
Advertising Agency: Duval Guillaume, Bruxelles, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Jean-Marc Wachsmann
Copywriter: Benoît Menetret
Director: Manu Coeman
Account Director: Isabel Peeters
Editor: Blaise Jadoul
Post Production: Condor
Sound Design Company: Look & Listen
Actor / Celebrity: Bérengère Waroquier
(TrendHunter.com) Artists often find inspiration for their creations in the most unlikely places. Russian photographer Andrey Razumovsky’s stimulating influence to create this work called “Milk” was, well, dairy milk.
Razumovsky’s…
Après l’extraordinaire T-Mobile Dance à Liverpool Street Station, voici cette captation unique de 13 500 personnes chantant spontanément “Hey Jude” des Beatles, ensemble à Trafalgar Square. Aucun participant n’avait connaissance de l’événement, il s’agit de chanteurs spontanés.
Une manière très créative de communiquer, à la fois simple et percutante.
“Germany’s biggest kebab. Doy Doy.”
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
CCO: Burkhart von Scheven
Creative Director: Mark Karatas
Art Director: Patrick Ackmann, Alexander Fechner
Copywriter: William John, Heike Erdelmeier, Dorothea Eckhardt
Ilustrator: Artmos4
Une action de marketing alternatif avec le travail de Ji Lee, qui à placée la touche Delete sur tous les panneaux publicitaires illégaux qui se trouvent dans la ville de New York. Il pose alors la question : L’art est-il meilleur que la publicité ? Plus d’images dans la suite.
Et le projet Bubbleproject en plusieurs images.
NEW YORK (AdAge.com) — During her first year as the new CEO of the 4A's, Nancy Hill has worked hard to open new channels of communications with industry critics. But she clearly has a long way to go with bloggers — and knows it. At last week's annual Leadership Conference in San Francisco, she took to the podium with some choice words for what she called America's "incessantly negative adverbloggers."
Dans l’esprit de ces rangements originaux, voici une élégante bibliothèque composée d’étagères modulaires qui peuvent s’ajuster en fonction de l’espace disponible ou des besoins de rangement. Des cases inclinées et une forme pyramidale. Non commercialisée pour le moment.
Une idée de la société italienne Fittingfitting.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
