LONDON – Virgin Media’s content business, operator of TV channels such as Living, posted revenue of £32.6m in Q1 2009, up from £28.4m a year earlier, as it signed up 30,600 new TV subscribers in Q1.
LONDON – The Daily Sport has been set a deadline of six to nine months to make a profit by its ‘honorary publisher’, millionaire David Sullivan.
LONDON – Chrysler owes the Omnicom Group-owned agency BBDO Detroit $58 million, according to a bankruptcy document filed by the United States Bankruptcy Court in the Southern District of New York.
LONDON – Insolvencies in the UK advertising sector hit record levels in the first quarter of 2009, with nearly 70 agencies going under.
LONDON – The Prince of Wales will today become the first senior member of the Royal Family to use a social networking site in his official duties.
A great creative idea that is taking advantage of the billboard lighting to promote a scene in custody for the Law & Order TV show.
Another idea using the billboard lighting in a sexy way for Playboy.
Advertiser: Law & Order TV Show
Agency: Colenso BBDO
LONDON – Apple is poised to make an offer for Twitter in a $700m (£465m) deal that could come as early as June, according to reports.
LONDON – WPP Group will cut 7,200 jobs this year in response to a cut in clients’ advertising and marketing budgets.
As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors – for a surprising billboard idea. Discover “True Greatness”.
Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
found at directdaily
LONDON – The London Evening Standard launched a campaign today apologising to Londoners for its performance in the past, as the newspaper kicks off a three-week publicity attack ahead of its re-launch on 11 May.
NEW YORK – CBS and Janet Jackson are back in the firing line for her 2004 Superbowl “wardrobe malfunction”, where the popstar bared a breast, after the US Supreme Court ordered a federal appeals court to look again at its verdict which threw out the $550,000 fine levied on the broadcaster.
La société finlandaise Character s’est lancé dans le pari audacieux de redonner vie aux lettres lumineuses des magasins. Elle les transforme en installant un nouvelle source LED. Un très beau rendu de décoration d’intérieur. Galerie complète dans la suite.
A noter la durée de vie de près de 30 000 heures selon Character.
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Director: Andres Maranta
Copywriter: Juan Gomez
Illustrator: Diego Melo
Retoucher: Andres Maranta
– Current.tv’s TwitteRFP goes to…
The Atlanta Journal-Constitution (AJC) has launched a campaign begging consumers to have a digital-free Sunday. The paper, owned by Cox enterprises, rolled out the over $1 million campaign this week with the tagline “Unplug. It’s Sunday.” The campaign is to promote the Sunday newspaper as a way to escape the ringing of cell phones, e-mail notifications, IM, and all of the other digital devices that “clutter” our work weeks. Instead of reading the news on an RSS Feed, we can lug out the seven pound paper and spend some quality time getting newsprint on our fingers. Nice. The campaign is slated to run for the remainder of the year.
Perhaps the funniest (or dumbest) thing about this story is that Cox Enterprises chose a digital agency to lead consumers back to print. The AJC tapped IQ Interactive, an Atlanta digital agency. Weirdly, we can digitally view this couple reading the traditional newspaper, which is like Xeroxing a mirror (don’t do it, you’ll go back in time). The fully-interactive microsite gives off that ”peeping tom feel,” staring into someones home from a bay window. A couple is sitting on the couch reading the paper, and “Tom” can move from room to room, opening cabinets, running water, and even taking bread from a shopping bag. Voyeurism does have its advantages…
There are other media components to the campaign, including; print, TV, radio, online, point-of-purchase, direct mail, and out of home.
“It’s about how to reposition the newspaper,” said Tony Quin, CEO of IQ Interactive, the independent Atlanta digital shop
that created the campaign. “We came up with the idea as a counterpoint to the digital cacophony that exists in everyone’s
lives. Sunday is the day to relax and do something different than you do the rest of the week.”
The AJC has fared no better than the rest of the newspaper industry; the paper’s circulation dropped twenty percent in the last year for weekdays and Saturdays, and seven percent on Sundays. Earlier this year, the AJC cut 30% of the news staff.
The takeaway: although the marketing team will be gone next year after this debacle, they did show foresight by using forms of media that actually reach the consumer. Just another bullet point for the ol’ resume.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.
(TrendHunter.com) Hooded bodysuits are proving the naysayers who thought that bodysuits would never fly so very wrong. It seems that these neat numbers are the wave of many fashionistas’ futures.
Hooded bodysuits have…
Not every news outlet, airline feature or instructional video is a paragon of journalistic integrity. Sometimes, they’re willing to sell time or space and make it look just like a staff article or news story. I say don’t dismiss these out of hand. If the setting is right and your message gets delivered then consider it for part of your ad budget.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
A marca de scooters Vespa garantiu sua presença no principal serviço de rádio online dos Estados Unidos, o Pandora. Acessível apenas para os americanos, o Pandora oferece música gratuita a todos os internautas do país e, como eu mencionei no início do ano (aqui), começou a buscar formas de rentabilizar seu serviço oferecendo espaço para publicidade. Talvez a Vespa seja uma das primeiras marcas a buscar aliança “comercial” com a rádio virtual.
Ontem ela começou a anunciar sua página exclusiva no Pandora, como informou o Media Post. Os anúncios online que ‘linkam’ para o perfil da Vespa no Pandora estão sendo veiculados em banners e outros formatos inseridos em portais e sites que tratam de assuntos relacionados à industria automobilística, esporte e música.
Faixas musicais pré-selecionadas estão sendo colocadas, aos poucos, no perfil da Vespa. E várias promoções impulsionam essa nova estratégia que visa trazer os clientes mais pra perto da marca. Dentre algumas promoções, a Vespa está oferecendo alguns de seus modelos para sorteio entre todos aqueles que se registrarem para acompanhar o perfil musical da marca na rádio online. A Vespa também está oferecendo um novo modelo vintage de uma T-shirt (camisa) desenhada exclusivamente para a marca.
Toda a campanha online está sendo desenvolvida pela Media Kitchen, sediada em Nova Iorque.
(TrendHunter.com) Good fashion and beauty photography is always a team effort. You need an amazing photographer, stylist, makeup artist, and hair wizard. That said, I totally agree with the writers at Cyana Trendland for…
NEW YORK (AdAge.com) — NBC placed a new emphasis on scripted entertainment Monday as the General Electric broadcast network offered marketers and media buyers a peek at its lineup for the coming season, the first volley in what is likely to be an extended "upfront" sales season during a severe recession.
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