Découverte du motionreel très esthétique de Donghyun Kim en provenance de Séoul, travaillant dans son propre studio Motionholic. Près de deux minutes sur une bande son de Eliza Lumley, reprenant le titre “Street Spirit” de Radiohead.
Logiciels utilisés : 3ds Max, Cinema4D, Photoshop, After Effects, Illustrator.
Diretamente da coleção “The quick brown fox jumps over a lazy dog”
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) I love this collection of images from Valeria Lazareva! The collection of images of young and beautiful people frolicking in the sunshine is what summer is all about!
I’ve never managed to find anyone…
If today's frugality and shrinking markets are the new normal, are marketers ready for it?
MINNEAPOLIS (AdAge.com) — What a day — literally and figuratively: Fresh off allegations of head-butting, a more cerebral, and certainly civil, Keifer Sutherland addressed advertisers at yesterday's Fox upfront presentation. Hours later, his character, Jack Bauer, saved the world (again) on "24." His place on the stage, and on the schedule, indicates not only that he'll be back, but that Fox has got his back. Fewer viewers, however, stuck with him till the end.
Para promover a estréia da quinta temporada de “Weeds”, no dia 8 de junho, o canal Showtime produziu uma animação de dois minutos que conta a história da erva, da cannabis, do capim, da marijuana, da verdinha, da danada, da bomba, do banza, do bagulho, do beque, enfim, você entendeu.
Assista abaixo, é um curta bem educativo.
(TrendHunter.com) Convenience is king. There is nothing more inconvenient than hauling your mutt to a groomer to get a bath or worse, doing it at home. It takes time, money and patience to get your pup looking dapper. Romain…
(TrendHunter.com) Justin Pape of We Kill You has created some innovative art that features his signature monsters covered by melted bands of colored resin. The company name stems from the expression “You kill me,” which…
OMG! Look, Quizno's totally ran a commercial that plays off the "2 Girls, 1 Cup" video. Except, you know, Quiznos didn't.
No Canadá, a Nutella criou uma campanha nacional para trazer de volta o posicionamento que evoca a saudabilidade de seu produto e dos cafés da manhã entre as famílias canadenses.
Para lançar a campanha, a Nutella está convocando mães para que elas criem refeições matutinas mais saudáveis aos seus filhos. A campanha, chamada “Better Breakfast Challenge” (”Campeonato do Melhor Café da Manhã“) começou na semana passada, e da suporte à uma ONG, a Breakfast for Learning, uma organização sem fins lucrativos que defende programas de nutrição infantil no Canadá. Nesta competição, cada mãe que assinar um compromisso de 21 dias com esta ONG, sugerindo coisas e ajudando na otimização de recursos para eles, a Nutella irá doar 1 dólar para a Breakfast for Learning.
Ainda na complementação da campanha, a Nutella inseriu uma nova ferramenta em seu próprio site. Nesta ferramenta as mães podem “construir” e planejar um café da manhã mais saudável, adicionando alimentos e sabendo tudo sobre o valor nutricional de cada coisa sugerida por nutricionistas.
:: A criação é da Solutions with Impact – Via MarketingMag.
NEW YORK (AdAge.com) — After holding the position for only 13 months, Sarah Fay is stepping down as CEO of North America for Aegis Media and being replaced by Nigel Morris, who has been CEO of Aegis' digital network, Isobar, since it was launched in 2003. Ms. Fay, whose exit is being described by the company as a "mutual agreement," has been with the group since 1998.
Madness, a band, just released The Liberty of Norton Folgate, which it’s promoting by way of ad nostalgia.
Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.
Piracy’s looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don’t support the act of suing music fans that also happen to be flagrant file-sharers.
LONDON – BBC Trust chairman Sir Michael Lyons has delivered a vociferous attack against rivals looking to top-slice the licence fee to help embattled commercial players.
This is absolutely the most hilarious and disgusting (at the same time) thing we’ve seen in forever.
Em um acordo que une televisão e games, a Electronic Arts convidou os roteiristas do genial “Frango Robô” para criarem missões para a expansão de “Spore”, que será lançada no próximo dia 23 de junho.
Claro que o resultado disso é insanidade dos caras em forma interativa, com fases que envolvem gripe suína, bibliotecárias escandalosas e fezes explosivas, como você pode ver no site do projeto intitulado SporeWTF.
E a EA, que não é boba nem nada, pega carona no sucesso do “Frango Robô” e do bloco Adult Swim. Como todo branded entertainment, mesmo que inverso nesse caso, o conteúdo estará disponível para download gratuito.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — ESPN will become the first media company to integrate its own video player on YouTube on July 15, as well as the first network to offer pre-roll advertising on the video site. The deal was just one of the multiplatform milestones the sports cable network announced at its upfront presentation to advertisers at New York's Nokia Theater on Tuesday.
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