May
19
ESPN Integrates Video Player on YouTube
Posted in: Uncategorized
NEW YORK (AdAge.com) — ESPN will become the first media company to integrate its own video player on YouTube on July 15, as well as the first network to offer pre-roll advertising on the video site. The deal was just one of the multiplatform milestones the sports cable network announced at its upfront presentation to advertisers at New York's Nokia Theater on Tuesday.
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