(TrendHunter.com) I love the work of fashion photographer Matt Irwin. He is a rising star within the fashion industry as he writes and is a renowned editor as well. He shoots regularly for Vogue (Russia), Dazed, Harper’s…
The newest “Priceless” ad shows a young father and his son doing what young father’s and sons do: spending quality time together. It begins with the boy filling up a water glass for his father (no bottled water here) and walks through how the boy helps his father become a better man by showing him how to save the environment by purchasing low-wattage light bulbs and choosing paper over plastic at the grocery store.
Honestly, I have always enjoyed the ads, (and the parodies) feeling that the campaign was well thought-out and made an impact. Until now.
This is a picture of my actual credit card letter that came in the mail prior to President Obama’s “reform” of the industry.
But it doesn’t matter anyway…the whole reform is a scam:
So notwithstanding today’s Obama ballyhoo, companies can and will continue to charge basic rates up to 30 %. Congress could have regulated interest rates limiting them to a few points above prime. But Obama and the Democrats (and, of course, the Republicans almost all of who take contributions from credit card companies) hypocritically caved in.
Raising Your Family With Good Moral Values: Priceless. For Everything Else, There’s Visa/Master Card.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
(TrendHunter.com) Wardrobe malfunctions are a woman’s worst nemesis. They begin their reign of terror on us the minute we become toilet trained and start wearing pink frilly little panties that bunch up continuously; it…
There are plenty of ways average ads are improved, perhaps the best being cleverly chosen soundtracks to accompany TV spots. With tonnes of examples to choose from to display this advertising phenomenon, I thought I’d back up my argument with a couple of recent car spots that are doing the rounds at the moment.
The Alfa Romeo MiTO ads are decidedly okay, but the Daft Punk tune “Technologic” seriously fleshes it out:
Or how about the Mazda 2 spot that’s been accosting cinema goers? The Noisettes “Don’t Upset The Rhythm” is the only thing that makes this ad worth paying attention to. There’s certainly no idea here:
You’d be forgiven for choosing your new car (after the recession is over, of course) based on phat tunez rather than any actual benefits or features. Still, great accompanying tracks are a rather clever way of improving an otherwise mediocre ad and can do a good job of launching musicians’ careers.
Finally, here’s a Ford Fiesta ad with great visuals and a cracking song, called “Transient” by Pluxus. Enjoy:
Claire Connachan is an advertising copywriter based in Scotland.
(TrendHunter.com) You don’t have to be ashamed of your caravan anymore. The Inhalt is a completely one-of-a-kind mobile home, that you design yourself.
Every customer gets to configure their inner layout on a computer,…
“Sedentary people can’t run away from diseases. Exercise.”
Advertising Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher
Published: March 2009
“Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.”
Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Group Head: Lukasz Brzozowski
Art Directors: Krisztian Vollmuth, Carlos Santamaria
Copywriters: Gabor Ferenczy, Peter Zsembery
Client Service: Reka Toth
Continuamos a 11ª edição do Braincast TV, gravado no The Hub em São Paulo, com Emerson Calegaretti do MySpace Brasil e Rene de Paula Jr. da Microsoft. Dessa vez falamos um pouco mais sobre o Twitter especificamente, como agências e marcas podem aproveitar, o uso de scripts, rankings e métricas.
Confira o índice abaixo e assista. Se preferir, veja no Vimeo, faça o download do vídeo ou assine o feed.
00:31 – A humanização da marca no Twitter
04:00 – Um milhão de seguidores a um script de distância
05:29 – Ferramentas que detectam popularidade no Twitter
06:07 – Métricas para mídia social
09:03 – O banner morreu ou não?
10:11 – Tentativa e erro com os resultados imediatos
12:35 – MySpace, a rede social e musical
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Imagine if movies weren’t advertised and all you had to go on was their title. College Humor has taken this ignorant point-of-view and transposed it into comical movie posters mocking the titles of some…
(TrendHunter.com) If you didn’t think you could be moved be garbage, you need to take a look at these astounding images of extreme litter around the world. While the colors are beautiful, vivid and make for wonderful visual…
(TrendHunter.com) Vanity Fair gives us a glimpse into the lives of the rich and famous in the special feature ‘Fortune’s Children’ in their June 2009 issue.
Iconic photographer Bruce Weber captured 38 heirs and heiresses…
A cool print campaign for the camer Olympus where dogs and a eagle are frozen!
Have a look on this nice viral and print for camera brands.
advertiser: Olympus
agency: JWT Sydney
Belle série d’affichage par l’agence Leo Burnett en Colombie, pour le groupe de chaîne cablé Directv Plus. La baseline “Watch it when you want to” résume le fait qu’il est maintenant possible de regarder ses programmes favoris à n’importe quelle heure.
“Well,” he said, ” at least the economy looks to be turning around.” I nearly spit up…luckily the cat was still asleep. What? Who was this guy? Ahh-just another analyst on late night TV. One of the ones that don’t make it to Evening News. Credible at times, totally off-kilter at others. Think “Ross Perot.” The economy is in such a state that when the market closes “up” at any point during the week, it’s breaking news. “We’re sorry to interrupt this program, but the Dow has just closed at it’s highest point this week, and the S&P shows signs of breaking even. Tune in to Channel 6 News tonight to hear about this exciting historic development.”
Unfortunately, with the economy, or lack thereof, many advertisers have been forced to reduce their spending, which means only one thing: More Informercials.
But wait! There’s More! If you act now, you can catch the Discovery Channel’s reality show about infomercials!. It’s called Pitchmen, and stars none other than Bill Mays. I watched it for the longest half hour of my life the other night, and two weeks later saw the product that was featured on the reality show in an infomercial. In fact, I wonder if they run infomercials during the reality show about infomercials. It would make sense…but we would have to change the show type from reality to surreality. Pitchmen would not the sole surreality member; Date My Mom, Rock of Love and Shot at Love with Tila Tequila would fit in the category as well.
If you have not seen or heard about the benefits of a ShamWow or a Snuggy yet, stay up past 10 pm and you will. These two spots are on so much that they should be put up for a People’s Choice Award.
You’ve probably heard this before, but let just in case: Everything seen on TV…even the news…is not the whole truht. Some things are fit for consumption, others are not. Take ShamWow and Snuggy: First, the ShamWow is a damn sham(e); if you’ve ever watched the spot, you’ll know what I mean. And in surreality, the spokesman for the ShamWow.
It seems that the intrepid host for the magical cloth was jailed for punching out a hooker when she bit his tongue, causing it to bleed profusely.
As if that weren’t bad enough, the Snuggy, according to The Consumerist, has been found to be guilty of coming apart in the wash!
But wait! There’s More!
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
(TrendHunter.com) Who knew the ‘Super Mario Bros.’ were such bad influences? Threadless Tees did, I suppose.
The company has created the ‘Magic Mushroom’ t-shirt, which features two unnamed and shadowed characters exchanging…
(TrendHunter.com) For L’Officiel Brazil’s June 2009 edition they feature model Isabeli Fontana. The idea behind the shoot was tough femininity, but I venture to say it goes beyond that to more of a Wonder Woman 2.0.
The…
Après le très bon Happy Up Here, voici le nouveau clip du groupe norvégien Röyksopp sur le titre électro/pop “The Girl And The Robot”. Extrait du nouvel album Junior, qui sera commercialisé dès le 22 juin prochain.
(TrendHunter.com) Based in Manhattan, Amber Gray created editorials for many magazines, distinguish clients and celebrity’s. Her photos are a picture perfect story created by beauty and lighting. Cleverly saturated colors…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
