Hasta La Creative!

LONDON – Onthebox.com, the UK TV listings website, is launching a version in the US

(TrendHunter.com) In the 60’s, the visual art movement known as pop art changed the face of fine arts. The movement continues taking new forms, blending with new technology as time passes.

There are many photorealism…

Watching "State of Play," I couldn't help but think that I was witnessing the dying of a cinematic archetype: the Hero Journalist.

CHICAGO (AdAge.com) — As navigating the recession remains marketers' primary focus, agency networks are debating how overtly they ought to package their slump-related offerings. Is offering recession-battling skills a client-winning proposition or simply the job of an agency regardless of the economic environment?

BATAVIA, Ohio (AdAge.com) — Recent research from ComScore, MySpace and Dunnhumby presented at the Advertising Research Foundation's Re:Think 2009 conference in late March suggests that even relatively small outlays on social networks by package-goods brands can result in offline sales impact and deliver positive return on investment.

CHICAGO (AdAge.com) — Kraft and Coca-Cola spend millions of dollars to blanket the airwaves with expensive TV ads touting cheese and soda, but when it comes to social media, the marketers and their consumer-package-goods brethren are busy playing catch-up to consumers — and other categories.

You are a first class ad exec steeped in the most sophisticated approaches. You’ve studied at great schools and apprenticed at world-class agencies. And now your client wants….coupons and sampling. Before you say ewww, think for a moment. Everyone loves a discount, and there is always a place for a quick trial before making a purchase. Sometimes simple tactics can be the most effective. There’s a reason they’ve lasted this long.

Paul Hirsch  has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

Don't Worry About Brow Levels

Fantástica a idéia implantada pelo Smart da Bélgica. Seguindo a tendência da utilização de URL shortnes (Tinyurl, Is.gd e etc.), a fabricante do simpático carrinho decidiu desenvolver sua própria plataforma para comprimir URL(s) de qualquer internauta do mundo (http://url.so-smart.be). Não creio que o objetivo seja apenas concorrer com as já consagradas plataformas de compressão. Vejo a proposta como um reforço do posicionamento global do produto: “pequeno, porém espaçoso“. De qualquer forma, achei a idéia bastante inovadora.

Retirando as letras u-r-l do endereço, você será direcionado para um novo hotsite de Smart, lançado na Europa.

Com mais de 20 mil furos em cada peça, a Saatchi & Saatchi da África do Sul demonstrou na prática a precisão das furadeiras Makita.

Dois outdoors cheios de furos mostram o produto, em que o tamanho e profundidade de cada buraco precisaram ser milimetricamente calculados para formar o desenho e as tonalidades corretas. É mídia exterior, além do tradicional, gerando buzz.

| Via Quietglover

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Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel

Via [Ads Of The World]

Tags: Bechara Mouzannar, Leo Burnett