Potty With Built-in iPad Makes List of the Year’s Most ‘Oppressive’ Toys

The Campaign for a Commercial-Free Childhood has chosen this year's five nominees for its annual Toady Award (dis)honoring "Toys Oppressive and Destructive to Young Children."

There's a Monopoly game plastered with the names and logos of real advertisers (because the classic version isn't capitalistic enough); a Play-Doh mobile app that basically kills any actual creativity; a truly bizarre fashion-doll site that lets kids throw sparkly makeover parties for tooth fairies; a dinosaur that shoots missiles (just like the real ones did); and iPotty, a workstation that lets toddlers poop and cruise the Internet simultaneously.

Glad I grew up in a simpler age with the timeless classics: GI Joe and Barbie. No harmful social messages or rigidly enforced gender roles there. Via Consumerist.


    

In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Some of the world’s largest brands are squaring off today in a high-stakes game of … Monopoly. Well, kinda.

To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a Facebook “Battle of the Brands” featuring several of the companies featured in the game. The goal is to see which brand can get 5,000 Likes on its #BattleoftheBrands Facebook post first. Participating are Carnival Cruise Lines, Transformers, Chevrolet, Fender Guitar, Nestlé, Beats by Dre, eBay, X Games, Nerf, Ducati, Electronic Arts, JetBlue, Coca-Cola and Yahoo.

As of this writing, Carnival had already blown past the 5,000-Like mark in a mere two hours, despite having just 2.2 million fans, a mere fraction of Coca-Cola’s 73.6 million. A few brands, namely Beats by Dre, JetBlue and Chevrolet, were past 2,000 Likes, while poor eBay and EA apparently forgot to participate altogether—or at least hadn’t posted anything two hours into the competition. Perhaps even sadder, Nestlé and Yahoo did participate but hadn't broken 200 Likes yet.

While it may not be a true test of brand potency, today's challenge sure is a telling reminder that there's a big difference between having a lot of fans and knowing how to put them to use. After the jump, check out a fun gallery of branded images Monopoly created to tease the contest.


    

Google Monopoly

James Belkevitz a imaginé « Google Monopoly », un remake du jeu de société qui critique avec intelligence la politique de ce géant. Une idée bien réalisée, proposant aux joueurs de commencer avec la valeur économique de Google, c’est-à-dire 251 milliards de dollars. Plus d’images dans la suite.

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Estrela lança “Banco Imobiliário” integrado com Foursquare para iOS


Versões de “Monopoly” já existem faz tempo para plataformas mobile, e já tivemos inclusive o finado “Monopoly City Streets” integrado com Google Maps e que fez um baita sucesso em 2009.

Sendo assim, não bastaria que a Estrela lançasse seu próprio app de “Banco Imobiliário” – ainda que em português e com o carisma da edição nacional. É por isso que o jogo para iOS, disponível desde ontem, tem a geolocalizacão como grande diferencial.

O “Banco Imobiliário” para iPhone é integrado com o Foursquare, aproveitando todas as venues lá cadastradas. Os jogadores podem comprar qualquer lugar que seja localizado pelo GPS, disputando com os amigos assim como no jogo de tabuleiro. O app inclui também o tradicional “sorte ou revés”, que aparece toda vez que se compra uma propriedade ou se paga aluguel.

Para fazer o papel de banco, a Estrela fechou parceria com o Itaú, onde o jogador mantém uma conta corrente fictícia, e pode contratar produtos como crédito imobiliário e seguro residencial – fazendo as vezes da hipoteca existente no jogo de tabuleiro.

É uma versão bem diferente do que já temos de “Monopoly” em nossos celulares – certamente a mais social até agora – e apesar dos espíritos de porco que já estão roubando, com checkin sem presença física, bem divertida.

A criação é da DM9DDB e o download é grátis na App Store.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Monopoly Web Edition

Une excellente déclinaison du très célèbre jeu de société Monopoly imaginé par le studio Make Some Design en provenance d’Istanbul. Le plateau de jeu est transformé avec les sites, start-ups et réseaux sociaux du web. A découvrir en images dans la suite de l’article.



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McDonald’s e Monopoly criam um dia de “Parada Livre”

McDonalds Monopoly

Um dia de estacionamento grátis, em uma promoção conjunta entre o McDonald’s e a Hasbro.

Quem já jogou Monopoly (existe algum no universo conhecido que nunca jogou?), sabe o conforto e tranquilidade que é cair na casa de “Free Parking”, aqui no Brasil, mais conhecida como “Parada Livre”.

A criação é da agência canadense Cossette.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Monopoly : Own it all

Une très belle campagne pour le célèbre jeu de société Monopoly. L’idée est construite autour de la couleur des hôtels : les 2 rues les plus chères sont en rouge et les 2 les moins chères en vert. Des photographies par Ralph Baiker et une réalisation de l’agence JWT Frankfurt, Germany.



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Monopoly: Town planning site

Monopoly: Town planning site

Monopoly, a real game.

Advertising Agency: DDB Madrid Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín, Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Miguel Angel Muñoz
Published: April 2008

Monopoly: General construction

Monopoly: General construction

Monopoly, a real game.

Advertising Agency: DDB Madrid Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín, Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Miguel Angel Muñoz
Published: April 2008

Monopoly: Materials plan 2

Monopoly: Materials plan 2

Monopoly, a real game.

Advertising Agency: DDB Madrid Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín, Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Miguel Angel Muñoz
Published: April 2008

Monopoly: Materials plan 1

Monopoly: Materials plan 1

Monopoly, a real game.

Advertising Agency: DDB Madrid Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín, Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Miguel Angel Muñoz
Published: April 2008