Low Brow?

You are a first class ad exec steeped in the most sophisticated approaches. You’ve studied at great schools and apprenticed at world-class agencies. And now your client wants….coupons and sampling. Before you say ewww, think for a moment. Everyone loves a discount, and there is always a place for a quick trial before making a purchase. Sometimes simple tactics can be the most effective. There’s a reason they’ve lasted this long.

Paul Hirsch  has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

Don't Worry About Brow Levels

Don't Worry About Brow Levels