NEW YORK – Land Rover is using Twitter to build live discussions around its 2010 model vehicles as they are unveiled at this week’s New York International Auto Show, running until April 19.
(TrendHunter.com) Hollywood actress Scarlett Johansson took to her column at The Huffington Post to publicly address the recent rumors of her crash diet to lose 14 pounds for the movie Iron Man 2.
Scarlett Johansson clarifies…
Découverte du jeune photographe Dan Vojtech agé de 22 ans, en provenance de République Tchèque. Extrêmement doué, avec déjà un portfolio flash complet et des références très impressionnantes. Une sélection et une galerie de 28 images, disponible dans la suite.
LONDON – Figtree has created the identity and brand strategy for Carmony, a website launched to make buying a used car easier.
LONDON – Ice cream brand Ben & Jerry’s has launched a competition in 12 countries offering consumers the chance to win a trip with the founding duo to the Dominican Republic.
(TrendHunter.com) Hollywood star Megan Fox is featured on the cover and inside the April 2009 issue of DT Magazine Spain.
The magazine didn’t have to spend much on the fashion budget for the shoot. When she wasn’t wearing…
Not only known for making disturbingly bad movies and playing in, “That 70s Show,” Ashton Kutcher’s current goal in life is to gain one million followers on Twitter. Apparently, Ashton does not realize that social media is not something that we need ‘to achieve,’ but actually serves a purpose to us “littler folk.”
CNN has the highest number of followers as of 9am CST, at just over 900,000. Ashton has about 850,000 followers. It’s funny, but I thought that social media’s purpose was for people to ENGAGE with one another based on common interests, professions, passions, or just plain ol’ curiosity…not to COLLECT followers as if they were chattel. Mr. Kutcher seems to think that followers=(insert needed quality here) and will somehow get him somewhere. I personally have nothing against the man, and have even found humor is some of his Punks. BUT, this is merely a publicity stunt that simply mocks social media. Nothing more.
There among us that have something to offer. Then, there are those who just beg to be in the spotlight, limelight, and under the bright lights . Which type would you rather hang out with?
Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or www.twitter.com@jlo0312.
LONDON – The European Commission is launching legal action against the UK government over online behavioural ad targeting service Phorm.
To promote it’s annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.
Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin
Heisey, Joe Piccolo, Chris Taciuk
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009
Advertising Agency: Leo Burnett, Jeddah, KSA
Art director: ZorZi Hoyek
Photographers: Roger Moukarzel, Steve Kozman
Illustrators / Retouchers: Mark Calina, Julien Lions
Account Group Director: Georges Maktabi
Published: March 2008
Une vidéo psychédélique par l’artiste Takafumi Tsuchiya alias Takom, en provenance de Tokyo. Spécialiste des performance vidéos et des animations en live. De beaux mouvements et une superbe sonorité, à découvrir en HD dans la suite.
Music par Caelum
LONDON – Dogs Trust, which looks after abandoned dogs, is launching a direct mail campaign specifically asking to help in re-home larger dogs.
providing sap books and training videos that aid in the process of acquiring SAP certification.
O meu amigo Ernani me enviou este seu projeto nessa madrugada. Criado poucos dias depois da divulgação do Web Trend Map 2009, o mapa, criado pelo Ernani, utiliza o mesmo conceito visual “subway lines” utilizado nestes mapas virtuais que circulam pela blogosfera. Neste aqui, o mapa traz algumas das principais agências digitais de São Paulo e o nome de alguns dos blogueiros que trabalham ou trabalharam nestas agências. Por ser um mapa colaborativo, você pode enviar sugestões de alteração no mapa, bem como para incluir seu nome e/ou agência que trabalha/trabalhou, para o e-mail: (ernani@vetora.com.br), caso ache pertinente ver seu nome incluído na ferramenta. Navegue pelo mapa (beta) abaixo:
Não é publicidade, mas é o viral da semana (ou do mês?). Em menos de 3 dias, mais de 2.5 milhões de visualizações no YouTube, entrou no Trending Topics do Twitter, e a sensação é de que só se fala disso na internet hoje.
Além da própria Susan Boyle, me impressiona a velocidade e capacidade de viralização de um único link por pessoas de tudo quando é parte do mundo, e conteúdo de um programa de TV. Quem não assistir, certamente vai ficar boiando nas conversas por alguns dias.
Não dá para embedar, então assista aqui.
PS: Falaram que é cafona. Se for, descobri que sou cafona pra cacete. 
A couple years ago Mini Cooper rolled out a test campaign in four or five major markets to inspire brand loyalty among Mini owners and infuse a sense of community. Don’t remember it? Not a big deal, I didn’t either. It wasn’t an earth-shattering idea. Basically, Mini Cooper owners were given special key fobs equipped with RFID (Radio Frequency Identification) transmitters that would activate messages on digital billboards when Mini drivers were 500 feet away. The “community” part was addressed via the use of personalized messages, like, “Hey Bobby, Happy Birthday! Lookin’ Good.” It was slightly innovative and engaging, but expensive (considering that the target already owned a Mini Cooper) and so 2007.
Using a similar approach, Yahoo Corp., Japan isn’t looking to inspire brand loyalty, but is working to raise out-of-home targeting capabilities. Camera-equipped billboards, armed with facial recognition software, will determine the age and sex of a passerby. The billboard will then deliver a message geared to the person’s perceived demographic.
Yahoo! Japan will begin the campaign with 500 billboards in train stations and shopping malls in Southern Japan, displaying content like news, weather, and ads. Yahoo will then expand the service to Tokyo and Osaka, doubling the number of the billboards.
The technology has already been used in the US, but fell under intense scrutiny due to perceived privacy infringements. It’s hopeful that Japan will utilize the information gained to deliver impactful, truthful, and relevant messages, like; “Whoa! Are Your Kids Getting Enough To Eat? Think Weight Watchers.” or “Ma’am? From Here It Looks Like You Need a New Bra Fitting. Suzie’s Lingerie Can Help.” Truth in advertising does have its upside…
Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or www.twitter.com@jlo0312.
LONDON – Advertising body ISBA has released a report outlining ways of introducing payment by results mechanisms that can work for both agencies and clients in contract negotiations.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
