Apr 14

World Wildlife Fund (WWF): Earth Hour

Posted in: Uncategorized

earthour_wwf

To promote it’s annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin
Heisey, Joe Piccolo, Chris Taciuk
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009

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