MINNEAPOLIS (AdAge.com) — Reality TV: Sociologists have tried to explain it, and schedulers have tried to exploit it. But what dissertations and demographic studies about the decade's dominant genre couldn't capture, Susan Boyle, a down-to-earth singer with a heavenly voice, did. Her appearance on "Britain's Got Talent" — in which she astounded the judges as well as the public with a stirring, stunning rendition of "I Dreamed a Dream" — has been watched on YouTube more than 7 million times, and encapsulates the power of everyday people becoming overnight sensations.
Na minha visão, a Lacoste sempre foi uma grife meio careta, principalmente por nunca entregar nenhum diferencial aos jovens mais modernos e alternativos. Mas pelo jeito eles estão querendo mudar. Não é à toa que acabaram de inaugurar uma nova coleção internacional, chamada Lacoste Red!, totalmente voltada para um público mais peculiar de jovens, e com a pretensão até de se tornar uma submarca da Lacoste.
Para estabelecer rápidos contatos com este público antenado e participativo, foi criada uma experiência online em um hotsite global para a “marca junior” (www.lacostered.com). Se eu fosse você não deixava de acessar, é sensacional! Muito legal também ficou o clipe/comercial. Acompanhe abaixo:
For some time now we've been searching and searching for the right angle in business development. Trying to figure out who we are, our best prospects, how we approach them. And it's become so clear that it's right in front of us. Now we just have to own that.
Mexico, offended by this Burger King Whopper spot (click on Read More), cites that the world community is given “a bad impression” of the country. The spot, which ran in Spain and Europe, has been pulled by Burger King Corporation, who obviously didn’t get it “Their Way.” Mexico believes the spot portrays Americans as superior to Mexicans, and took exception to, “The taste of Texas with a little spicy Mexican,”
The newspaper La Jornada ran a front-page story under the headline “Denigrating advertising,” and said the ads “show Mexicans as notably inferior to all Americans.”
But an editorial cartoon in another Mexican newspaper, Reforma, showed a short Mexican dressed in a wrestler’s mask holding a hamburger, with the caption “The only thing more insulting than deceptive ads are the ones that expose the truth.” Both professional wrestling and fast food are popular in Mexico.
Mexico, to no one’s surprise, has much to worry about these days. The Mexican government risks collapse at any moment, the country is flat broke, and her people are leaving in record numbers. Not to mention that there were 5612 murders in 2008 resutling from a violent drug war. The drugs in question are being shipped the United States, causing the Obama administration to pledge $700 Million to help Mexico fight the drug cartels.
So, it’s a good thing Mexico’s watching out for their REP; otherwise, we might get the wrong impression…
Jeff Louis is an professional Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or on twitter @jlo0312.
(TrendHunter.com) For a few years now, Photoshop’s popularity has been continuously on the rise. We have been all mesmerized by pictures that were altered with care and grew to think that every cool image must have been…
LONDON (AdAge.com) — In promoting its video-on-demand service in Israel, Orange has taken a big step toward creating a home viewing environment that captures the thrill of watching movies on a big screen.
NEW YORK (AdAge.com) — Zicam, the maker of cold remedies, is searching for a new creative agency to replace its agency of nearly five years, McCann Erickson, Los Angeles.
I just showed a Sexually Active Female Friend (SAFF) one of the spots from the latest campaign for K-Y Intense — a product that claims it’s scientifically proven to get girls off harder.
Do you question your health-care provider as much as you query your cellphone provider? You should, according to a new series of PSAs breaking today from the Ad Council and the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality.
Renault’s launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to “The New Grand Scenic — and Moronic Tests by Moronic Rabbits.”
NEW YORK (AdAge.com) — It's always been about wealth and prestige for the magazine Worth, which has catered to the ultra-affluent since 1992. But the magazine is about to be more exclusive than ever: Soon it will sport a $20 cover price — unless you're on the magazine's elite addressee list.
(TrendHunter.com) There’s never a shortage of interesting things that can be personalized in connection with our computers, and that’s true of USB devices as well.
Here are several strange, bizarre, but interesting USB…
If you’ve ever been on a pub crawl, you realize after a while you’re unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that.
Nouveau clip du groupe français Phoenix, sur le bon titre “Lisztomania” extrait de leur album à venir Wolfgang Amadeus Phoenix (lancement le 25 mai). Phoenix est une figure incontournable de la scène française et internationale, très réputé pour la qualité de ses prestations scéniques.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
