Hasta La Creative!

LONDON – M&C Saatchi has scooped a worldwide ad brief for the Global Campaign for Education, which will see the agency produce a star-studded campaign in the run-up to the 2010 World Cup.

LONDON – HP is looking for an agency to handle its pan-European direct marketing account for its PC and laptop division.

Coca Cola, invented in the late 19th century and marketed as a “cure-all” for diseases like morphine addiction, dyspepsia, neurasthenia, headache, and impotence has come a long way in a century. A friend once told me that Coke’s special formula used cocaine. Which is true, although at the time I called him a “lying pooh-pooh head.” In fact, a single glass of Coke contained nine milligrams of blow. The nice thing? No crusty white boogers or mirror checks before going outside. ‘Cola’ was spawned from the Kola nut, which added caffeine to the mix. It’s a wonder Ritalin wasn’t invented sooner.

One thing fair to assume in a company the size of Coke; upper management probably doesn’t have a clue about work in the trenches. So, when a plant worker at a Coke bottling plant in Columbia was gunned down for trying to unionize, no one upstairs was any wiser. (It was actually seven murders…). Well, this week that all changes.

Activist organization “The Campaign to Stop Killer Coke” plans a negative PR blitz in Atlanta against the beverage giant. The group, which claims Atlanta-based The Coca-Cola Co. (NYSE: KO) is guilty of labor, human rights and environmental abuses, will have this week a mobile billboard truck on metro Atlanta streets campaigning against Coke’s alleged abuses. One billboard says “Unthinkable! Undrinkable! Murders in Colombia, Child Labor in El Salvador, Stealing and Polluting Water in India, El Salvador and Mexico.” A second billboard says “Killer-Cola: The Drink that Represses!”

Coca Cola’s response, stunned that a PR blitz consists of a single billboard, has called an agency review.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin.com/in/jefflouis or on twitter @jlo0312.

(TrendHunter.com) Mutsugoto is interactive foreplay via intimate communications by long distance. You communicate through the language of movement and imagination.

You’re there, your lover is elsewhere. You wish you were…

Faça o download de qualquer aplicativo da Apple e você terá a chance de ganhar um Gift Card de USD10mil para o iTunes, um iPod Touch, um Time Capsule e um MacBook Pro. Só que não é tão simples assim. Você precisa ter muita sorte.
Acontece que a Apple está contabilizando, através de um countdown, todos os downloads de apps (aplicativos) feitos por usuários do mundo inteiro, e promete entregar a quem fizer o bilionésimo download, todos estes prêmios. Nada mal, hein?!
Tem coisas que só a Apple faz pra você

:: www.apple.com/itunes/billion-app-countdown

Ice hockey is clearly number four on the list of major team sports in the U.S., even during its playoff season which started this month. One reason is that the game does not lend itself to commercial breaks, and those running the NHL were loathe to change anything in the early days of TV. Even now, artificial pauses have to be insterted into the game to attract advertisers. Probably a case of too little too late.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

(TrendHunter.com) It’s the Wonderbra effect for men. Push-up underwear has a specially designed inner structure to enhance the sidepipe look for under-endowed guys. What Wonderbra has done for women, push up underwear will…

La chose s’est passée dans la nuit du 21 au 22 avril lors de la soirée d’anniversaire de Busy P. du label Ed Banger à Los Angeles. Un homme passe aux platines pour mixer Rollin’ & Scratchin (Daft Punk), Signatune (DJ Mehdi) : c’est Thomas Bangalter, un des deux Daft Punk.

NEW YORK (AdAge.com) — "You don't need a weatherman to know which way the wind blows," Bob Dylan once sang. But you might need one to get TV viewers to stop ignoring ads. NBC and Home Depot have crafted an intriguing ad break that offers a weekend weather forecast as a means of piquing the interest of jaded TV viewers.

MINNEAPOLIS (AdAge.com) — Schedules — but not viewers — shifted Tuesday night, as audience anchors "American Idol" and "The Biggest Loser: Couples" led Fox (6.1/16 rating and share) and NBC (3.4/9) to the top two spots in the ad-centric adult 18-49 ratings race, ahead of revamped schedules on CBS (2.4/6) and ABC (1.9/5), as well as the CW (1.0/2).