NEW YORK (AdAge.com) — MySpace CEO Chris DeWolfe is stepping down, and president Tom Anderson is in talks for "a new role" as News Corp. seeks new management to keep the social network competitive with fast-growing Facebook.
Credits:
Advertised brand: STRING BEAUTY
Advert title(s): SURF
Headline and copy text (in English): OPTIMIZE THE SUN
Advertising Agency (Name, City, Country): JWT PARIS
Creative Director: Ghislain de Villoutreys & Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee / Thomas Veyrat
Strategic Planner: Marc Reynolds
LONDON – Fox International Channels is set to air its FXHD channel as a fully simulcast, high-definition version of its FX channel.
Agencies rarely break up with their clients, because their post-breakup prospects tend to look much bleaker. For a client, replacing an agency is relatively easy, even if there's a distracting period in which you discover that your new lover laughs through his nose or leaves wet towels on the floor. Replacing a client is, on the other hand, relatively hard.
NEW YORK (AdAge.com) — Us Weekly has sold sponsorship of its new Facebook profile to State Farm in what appears to be a first for a media company on the social network, as well as a first for a company's fan page.
Toujours sur des photographies du célèbre Jean-Yves Lemoigne, voici cette campagne originale à propos du rendu des imprimantes haute définition de la marque HP. Une idée de l’agence CLM BBDO, Paris. Les visuels sont disponible en grande taille dans la suite.
LONDON – Debenhams is continuning its expansion programme as it announces an 11% rise in pre-tax profits for the six months to the end of February.
Claramente, mas provavelmente não declaradamente, a Henkel se inspirou em “Left 4 Dead” para produzir seu mais recente viral, até na concepção e aparência dos personagens.
É praticamente um curta para web, com quase 3 minutos de duração, em que zumbis perseguem quatro indivíduos fortemente armados. Só que no final, os mortos-vivos vão ter que apelar para um produto…
Com cara de filme B, tem uma boa idéia, mas vale mais pela curiosidade de imaginar como seria um longa-metragem baseado no game da Valve. Que convoquem George Romero, já.
LONDON – Asian broadcasting giant Zee Network Europe is selling its Zee Radio assets in the UK following its decision to close the radio station at the end of the month.
LONDON – Channel 4 has formed a partnership with the London Technology Fund as it looks to invest in public service-oriented digital media.
O João Paulo me enviou 3 vídeos que simulam uma brincadeira com o player do Youtube pra falar das alterações climáticas e os problemas enfrentados pelo meio-ambiente. O Greenpeace é responsável pela ação que, na realidade, não muda de imediato o comportamento das pessoas, mas é mais uma forma original de conscientização. Confira os vídeos abaixo:
Tout nouveau showreel et site pour le duo Zurich29, basé actuellement à Paris. Une animation à l’esthétique réussie mêlant illustration et formes 3D sur une bande son signé Aphex Twin, “Window Licker”. A découvrir dans la suite.
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco, Eric Pierre
Art Director: Cedric Mountaud
Copywriter: Vincent Pedrocchi
Photographer: Jean-Yves Lemoigne
Productions: Continental
Achat d’Art: Sylvie Etchemaïté
Post production: Adrien Bénard
Para celebrar o aniversário de 60 anos do popular jogo de tabuleiro Scrabble, a Mattel encomendou uma campanha através da Ogilvy Paris, veiculada no fim do ano passado na França e agora traduzida para divulgação global.
Só que mais do que comemorar a data, a gigante dos brinquedos precisa rejuvenescer o Scrabble, que a cada ano cai mais em número de vendas. Sendo assim, o princípio da campanha é mostrar o grande lance por trás do jogo: a beleza das palavras.
Diferentes animações materializam o que acontece em uma partida de Scrabble: palavras que, sem a mínima relação uma com as outras, se cruzam e formam muitas vezes alguma história maluca.
São três filmes. Assista um abaixo e os outros depois do jump:
| Sumo
| Hula
| Yoga
Scrabble is a standard board game worldwide which celebrates today its 60th birthday. With 100 millions of boxes sold throughout 121 countries in 29 languages, it is the most sold letter game ever. Despite this success, Scrabble is mostly seen today as an elitist and outdated game. Its play dimension is in a constant slow down. Eventually, the penetration rate is already high in France, and therefore we must recruit (new) young families. Scrabble’s present stakes: – Revamping the brand and its values – Getting rid of an a priori: “Scrabble is not a game only entertaining for the lovers of words and figures”. – Helping to rediscover the richness of the game experience The strategy behind the campaign : our “Big Ideal” for Scrabble: What is the Big Ideal ? Cultural Tension + Brand’s Best Self = Big Ideal For Scrabble : Loss of words in a fast, electronic media driven age + Scrabble is a great fun with words = For Scrabble, the world would be a better place if we loved words more. The principle of the campaign : Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images. Everything will be executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE.
Advertising Agency: Ogilvy&Mather, Paris, France
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel
LONDON – Telegraph Media Group’s website has leapfrogged Thesun.co.uk to become the most popular newspaper brand online, recording its largest ever audience in today’s ABCe report for March.
The new kind of street art for this outdoor advertising.
A drillhas been designed on a huge board by piercing the board with the drill itself!
Really effecient product demonstration for this tool!
Another good creative idea for a print campaign for a drill with cheese in steel. […]
Imaginé par le graphiste Gretchen Nash, voici un magnifique livre couleur de 530 pages intitulé Dear Gretchen présentant des lettres personnelles, entièrement mis sous la forme de graphiques, visualisations et autres données statistiques. De nombreux exemples dans la suite.
Advertising Agency: BBDO Mexico, Mexico
Executive Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban, Carlos Fernandez Oxte
Art Director: Agustín Esteban, Román Santana
Copywriter: Raúl Pineda
Illustrator: Mario Berber
Published/Released: March 2009
A nice billboard that is making soap bubbles…
If you like original ideas for outdoor advertising, have a look one this category with 300 creative ideas for outdoor
advertising.
advertiser: Kaiser Permanent
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
