Hasta La Creative!

(TrendHunter.com) The editors of Vogue Hommes International, one of the most prestigious men’s fashion bibles, strongly believe that pink is the color of the season for men. In fact, they dedicated a whole editorial to…

(TrendHunter.com) Exotic glamour and swimsuit model Joanna Krupa cites Pope John Paul as the inspiration behind her career of disrobing for men’s magazines.

The Polish princess notes, “… since we were born naked, it…

Com a nova campanha e posicionamento sendo lançados, a marca Halls não poderia deixar fixar sua nova imagem na web. Foi a partir disso que a F.Biz acabou de revelar o novo site do produto. O site carrega o conceito semelhante à bem-humorada campanha “Respira Fundo e Vai” que instiga os consumidores a não levarem a sério as coisas que os provoquem no dia a dia.

Aproveitando também a ação que a F.biz criou para os sites dos produtos da Cadbury (Halls, Trident, Chiclets e Bubbaloo) acompanharem o apoio da Cadbury à Earth Hour, foi criado este novo site de Halls.

O site conta com a tradicional área institucional, de apresentação do produto, campanha e o blog de Halls.

Na home, o usuário poderá interagir com um quiz divertido e descobrir qual é o seu nível de refrescância.

Cada produto de Halls está associado a um nível de refrescància, de acordo com sua composição e então fizeram uma brincadeira com isso.

O site traz uma cara nova para a marca, na internet, e tem como objetivo estabelecer uma presença digital forte para Halls, pois a partir de agora será um site com atualização constante, cobertura do Circuito Halls, que é um evento ligado à música eletrônica que percorre o Brasil: uma nova promoção que vêm por aí.

Assista abaixo os dois novos comerciais da campanha “Respira Fundo e Vai”:

Pedro:

Ana:

A criação dos filmes e da campanha foi feita pela JWT.

Companies are known to be approached for help as far as sponsorships are concerned and apparently, a young female, Katie Visco was fortunate enough to get the nod of Fruit2O as its main backer when she attempts to be the youngest female runner to cross America and inspire others to follow their life’s passion. As Katie makes her way across the 3,200+ mile route from Boston to San Diego, she will work with Fruit2O to help others find their passion, embrace and run towards it.

Additionally, Fruit2O and Katie will work together to raise awareness and funds for Girls on the Run, a national charity focused on helping young women gain self-esteem and confidence through after-school running programs.

Fruit2O will provide Katie with bottles of its newest beverage, Fruit2O Essentials, a nutrient enhanced flavored water that has nutrients equal to two servings of fruit combined with the refreshment of crisp, clear water. Each bottle of Fruit2O Essentials provides four to five nutrients in the amounts found in two servings of fruit, with zero calories and zero sugar. There are six mouth-watering Fruit2O Essentials flavors offered, including: Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Citrus, Blueberry Pomegranate, and Cherry Acai.

(Source) Press

Despite the hard times, this advertising agency is not about to make job cuts to manage operations wisely. In fact, they are planning to do just the opposite. Adrenalina, a leading advertising and marketing agency that is part of the MDC Partners network, is embarking on an ambitious plan to stimulate the marketplace by pumping up its branding and creative services and bulking up its staff.

Seeking to inject the ad industry with a much-needed shot of adrenaline, the shop today is setting into motion a client-centric growth plan aimed at building an agency designed to meet the changing needs of existing and prospective clients as they redefine their own businesses in this ever-changing environment.

The agency’s growth spurt is expected to create as many as 12 new jobs in key creative and branding posts throughout 2009 with several principal appointments expected to be announced in the coming weeks.

(Source) Press

So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it’s nice when a reader sends in a note doing our job for us.

Saiba como o OnLive pode mudar para sempre a indústria dos games, uma das mais lucrativas do mundo.

It's hard to limit yourself to just 10 digital media and marketing picks. So we didn't. Where the Ad Age Digital A-List leaves off, this lists start. Here are 20 other people, products and companies that caught our eye.

(TrendHunter.com) Nerve.com is a website all about sex. You may be familiar with the many popular books Nerve has released, namely their “Position of the Day” series that pictures 365 hilariously named positions with varying…