When kids have the rock ‘n roll in the blood, the toys are becoming a way of expression.
In this excellent advertising campaign for the International Music Institute, the rocker kids are crashing car, killing duck and breaking TV with darts.
If you like rock ‘n roll and advertising […]
NEW YORK (Adage.com) — Over the past 24 hours, adland has been abuzz about "Breathtaking," a 27-page document purported to be the thinking behind Arnell Group's recent revamping of Pepsi-Cola's logo. Littered as it is with marketing jargon, images of yin-yangs, mobius strips and Da Vinci's Vitruvian man, you'll maybe wonder whether Michael Phelps wasn't the only one hitting that bong.
Antes mesmo do início da quinta temporada de “Lost”, a ABC deu algumas pistas sobre a existência de uma empresa fictícia chamada Ajira Airways, incluindo um outdoor “rasgado” em Los Angeles.
Só que a companhia área não tinha despertado tanto a atenção dos fãs da série até quinta passada, quando foi exibido o episódio “The Little Prince”. Vou contar abaixo de forma bem resumida, sem revelar spoilers para quem ainda não assistiu. Se quiser saber mais, acesse o verbete na Lostpedia.
Em uma das cenas do último episódio, uma garrafa d’água com a marca da Ajira Airways é encontrada dentro de um barco. Além de uma única frase de Juliet, nada mais é falado a respeito da companhia.
Só que quem acompanha “Lost” sabe que nada é por acaso. Uma busca simples pelo nome da empresa já leva direto para o site ajiraairways.com, com todo tipo de informação e até vídeos promocionais da empresa.
A página da Ajira Airways é repleta de easter eggs, com frases escondidas no código fonte, coordenadas secretas no código de barras de uma passagem aérea, anagramas utilizando siglas de aeroportos, etc.
Todos esses dados, quando descobertos, podem ser utilizados para preencher uma reserva de vôo. Se feito de maneira correta, abre a página de escolhe de assentos, e mais uma vez, se selecionados corretamente, revelam fotos e vídeos sobre os passageiros.
Se isso tudo vai se desenvolver mais para virar um novo ARG de “Lost”, ainda não se sabe, mas prova que a ABC continua explorando a integração TV e internet como ninguém, criando conteúdo exclusivamente online e engajando fãs em torno dos mistérios da série.
Saiba mais na Lostpedia, e relembre o post Find 815.
Kixx has offered me an amazing Pop Up!
Don’t be afraid to click on the picture below or here to see what we can do when we are creative with pop up advertising.
Don’t resize the pop up window, put the sound and enjoy!
Of course you can customize yourself this pop up for your own […]
LONDON – By way of an apology, Tic Tac has recreated the winning Everton goal that football fans were deprived of last Saturday during the FA cup replay against Liverpool.
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| THE ORIGINAL? Toyota Landcruiser “conquer in comfort” – 2006 Source : Luerzer International Archive Agency : Saatchi & Saatchi Sydney (Australia) |
LESS ORIGINAL : Volkswagen Tiguan – 02/2008 Source : Adsoftheworld Agency : Facto Saatchi & Saatchi (La Réunion / France) |
| Deux escaliers qui utilisent la même mécanique… |
So, ya know, you’re strolling down the beach like one of those idiots with a metal detector – which is just an excuse to ogle sunbathers in bikinis – and suddenly you see a dude decked out in ski wear sliding up the beach.
Who wants to see the grandpa of the geeks get up and dance? ABC for starters, as it chose 58-year-old Apple co-founder Steve Wozniak, usually just called "Woz," for the 2009 season of "Dancing With the Stars." Every engineer, software developer, technorati and digerati will be rooting for and, more importantly, voting for the beloved engineer.
Just updated my portfolio with 9 fresh new works for you to look at.
Just go to the menu on the left to check ‘em out.
Feedback of course is always appreciated.
Yes, the Super Bowl is Over. Yes, all those Doritos ads seem to have garnered all the love they’d hoped to achieve. And, yes, there are still a lot of consumer-generated Crash the Super Bowl commercials floating around.
Desde 1975, a companhia aérea francesa, Air France, não havia mudado seu logo e sua identidade.
Trinta anos depois, a companhia anuncia a sua nova cara.
Mais leve e clean, o novo visual é uma inspiração na França moderna. Com traços mais finos, e uma abreviatura que poderá ser usada em determinadas ocasiões (AF), a empresa espera chamar atenção da indústria, como sendo uma empresa que continua inovando, mesmo em tempos difíceis.
:: Via Brand New
LONDON (AdAge.com) — Publicis Groupe reported a 1.1% fall in profit to $580 million in 2008, as CEO Maurice Levy predicted a global 2% to 3% decline in the advertising market for 2009 and "significant, stark deterioration" in the first quarter.
According to an analysis by GreenLight, this year's Grammy telecast could be a milestone in the decline of celebrity endorsements. In the media and talent rights clearinghouse's first analysis of the ads, these types of commercial messages declined by about 46% this year, while the use of licensed "contemporary or iconic" tunes increased slightly.
Big tech geek fantasy: when clicks fall from the sky and deluge him with traffic, burying his torso, filling his mouth, each depressed pointer button a little piece of validation.
Mise à jour complète de la section Galerie du site : dorénavant plus de 70 000 images sont répertoriés dans 9 catégories. Le tout doté de 4 possibilités de classements : par les albums les plus populaires, les plus récents, par titre, ou en mode aléatoire.
When was the last time you saw a homeless person? Do you even remember?
LONDON – Cagney, the marketing services group that houses ad agency Chick Smith Trott, has confirmed it has received a potential offer after its share price doubled earlier today.
LONDON – The Search Works, the digital marketing company, has been appointed by Confused.com to handle all its pay-per-click requirements after a competitive pitch involving five other undisclosed agencies.
The Ad Store just sent us a plethora of new Zappos spots for spring/summer and fall/winter 2009.
The new Kia Soul is so compelling you will want to look deeper. And to depict this in the most obvious way possible, Publicis/Toronto came up with “Peer Into a Soul.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
