Hasta La Creative!

LONDON – COI has appointed i-level to handle its £29 million online planning and buying business for another year.

LONDON – Deirdre McGlashan, a founding partner of AnalogFolk, has left the agency to return to her previous employer, Isobar, where she will take a senior role based in Greater China.

LONDON –

LONDON – Ogilvy Group UK has made the role of Bo Hellberg, the creative director of OgilvyInteractive, redundant alongside 25 other jobs from across the group.

Steel Vault launched an online marketing campaign for its subsidiary, NationalCreditReport.com with the hope of helping increase their number of members and bringing world class identity theft protection on MSN’s family of websites that include MSN.com and Hotmail.

NationalCreditReport.com specializes in providing consumers with identity security products, including accurate, complete and easy-to-understand credit reporting and monitoring. Credit monitoring is the only automated method currently available to protect consumers from identify theft and keep consumers up-to-date with changes and inquiries made to their credit records.

(Source) VPO

(TrendHunter.com) As soon as Aretha Franklin took the stage at Obama’s inauguration, it became a bowdacious, momentous, hat-a-riffic, time.

In cubicles everywhere, Photoshop was being launched, as Aretha Franklin’s memorable…

Termina no próximo domingo, dia 25, a votação para escolher o comercial de Doritos que será exibido durante o XLIII Super Bowl, no dia 1 de fevereiro. É o terceiro ano consecutivo em que a marca deixa seu espaço publicitário milionário, no evento mais assistido nos EUA, nas mãos de consumidores, jovens produtores e diretores.

Os cinco finalistas podem ser assistidos no site da ação, Crash The Super Bowl, e o mais votado vai ao ar. Além disso, o criador do filme leva 1 milhão de dólares como prêmio. Desde que começou o concurso, em setembro do ano passado, foram 1961 comerciais inscritos.

Publico abaixo os dois que mais gostei. Apesar de não serem ideias geniais, me chamou atenção a qualidade da produção, com uso até de efeitos digitais. Só não entendo como americano adora exagerar no consumo do produto, com personagens cheios de caras e bocas.

De qualquer forma, depois do hype que foi o primeiro comercial criado por um consumidor no Super Bowl em 2007, esta iniciativa de Doritos se prova uma excelente oportunidade para jovens diretores e publicitários mostrarem seu potencial.

“Power of the Crunch” (Eric Heimbold)

“The Chase” (Chris Roberts)

(TrendHunter.com) With Valentine’s Day right around the corner, we bring you one of the most romantic photoshoots of 2008.

The aptly titled ‘In Love’ manages the rare feat of being extremely racy yet very romantic and…

NEW YORK (AdAge.com) — Apple turned in a strong holiday sales season as executives tried to reassure the market that the company would be fine even if CEO and co-founder Steve Jobs isn't able to return from medical leave.

Heinz has always been known to provide great condiments as far as ketchup is concerned. Who can live without the add-on of ketchup in burgers or certain meals? But while we are already familiar with the brand it looks like they are not yet content with the labeling which led them to draw up an entirely new look for this popular ketchup brand.

“The tomato is what makes Heinz Ketchup so extraordinary, and so with all due respect to the pickle, which has served Heinz dutifully since the 19th century, we are shifting the spotlight to the tomato,” says Heinz chairman, president, and CEO William R. Johnson. “Heinz tomatoes, which we carefully nurture from seed to vine to bottle, make the perfect ketchup. The redesign of our label underscores this commitment and highlights the true hero of our iconic product, the tomato.”

(Source) Packworld.com